Baozun (FRA:2BZ) Buyback Yield %: 0.00 (As of Aug. 17, 2026)

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FRA:2BZ Baozun Inc FRA:2BZ
57 GF Score
Price €0.76
GF Value €0.88
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun Buyback Yield %?

Baozun FRA:2BZ 57 Buyback Yield % is 0.00 as of Aug. 17, 2026. GuruFocus rates FRA:2BZ with a GF Score™ of 57/100 and a GF Value™ of €0.88 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 383 Retail - Cyclical companies, Baozun ranks worse than 261096.34% on this metric.

Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.

Baozun's current buyback yield was 0.00%.


Baozun Buyback Yield % Historical Data

* Premium members only.

The historical data trend for Baozun's Buyback Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun Buyback Yield % Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Buyback Yield %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 19.33 22.56 0.00 7.98 0.97

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Buyback Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.94 0.00

FRA:2BZ vs ZHJD, HOUR, LITB: Buyback Yield % Comparison

For the Internet Retail subindustry, Baozun's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun Buyback Yield % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Buyback Yield % distribution charts can be found below:

* The bar in red indicates where Baozun's Buyback Yield % falls into.


FRA:2BZ
57GF Score
Baozun Inc FRA:2BZ
Buyback Yield % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun Buyback Yield % Calculation

Buyback yield is a measure of shareholder return.

Baozun's Buyback Yield for the fiscal year that ended in Dec. 2025 is calculated as

Buyback Yield=Net Issuance of Stock / Market Cap
=- (Repurchase of Stock + Issuance of Stock) / Market Cap
=- (-1.239 + 0) / 127.077093
=0.97%

Baozun's annualized Buyback Yield for the quarter that ended in Mar. 2026 is calculated as

Buyback Yield=Net Issuance of Stock(TTM) / Market Cap
=- (Repurchase of Stock + Issuance of Stock) (TTM)** / Market Cap
=- (0 + 0) / 107.379272
=0.00%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** If the quarter corresponds to the year-end period, we will use the annual Repurchase of Stock and Issuance of Stock data .

Frequently Asked Questions Learn more about Buyback Yield % →
What does a Buyback Yield % of 0.00 mean?
Baozun (FRA:2BZ) has a Buyback Yield % of 0.00 as of Aug. 17, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Baozun and its competitors. According to the industry distribution chart, Baozun ranks #999999 out of 383 companies in the Retail - Cyclical industry.
Is Baozun's Buyback Yield % too high?
Baozun's current Buyback Yield % is 0.00. Based on the distribution chart, Baozun ranks #999999 out of 383 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Baozun has a GF Score™ of 57/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Buyback Yield % compare to ZHJD and HOUR?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #999999 out of 383 companies for Buyback Yield %. This places Baozun in the lower half of its industry. The industry median Buyback Yield % is 0.21. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Retail - Cyclical company?
The median Buyback Yield % among Retail - Cyclical companies is 0.21, based on 383 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Baozun and its competitors. For the Retail - Cyclical industry, the median Buyback Yield % is 0.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current Buyback Yield % is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (FRA:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.88, compared to a current price of €0.76 — trading 13.9% below its estimated fair value. The current Buyback Yield % is 0.00. Baozun's overall GF Score™ is 57/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Baozun (FRA:2BZ), the current Buyback Yield % is 0.00 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (FRA:2BZ) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of €0.76 is trading 13.9% below its estimated GF Value™ of €0.88. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for FRA:2BZ:

  • Buyback Yield %: 0.00
  • GF Value™: €0.88 vs. price of €0.76 (13.9% below fair value)
  • GF Score™: 57/100 with 2 warning signs

No single metric tells the full story. See the FRA:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
57GF Score

Get the complete analysis for FRA:2BZ

Buyback Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.76
Price
€0.88
GF Value