Baozun (FRA:2BZ) COGS-to-Revenue : 0.52 (As of Mar. 2025)

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What is Baozun COGS-to-Revenue?

Baozun's Cost of Goods Sold for the three months ended in Mar. 2025 was €137 Mil. Its Revenue for the three months ended in Mar. 2025 was €263 Mil.

Baozun's COGS to Revenue for the three months ended in Mar. 2025 was 0.52.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Baozun's Gross Margin % for the three months ended in Mar. 2025 was 48.09%.

Baozun COGS-to-Revenue Historical Data

The historical data trend for Baozun's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Baozun COGS-to-Revenue Chart

Baozun Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

COGS-to-Revenue

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0.63

0.59

0.56

0.52

Baozun Quarterly Data
	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25
COGS-to-Revenue	Get a 7-Day Free Trial															0.52	0.53	0.53	0.52	0.52

Baozun COGS-to-Revenue Calculation

Baozun's COGS to Revenue for the fiscal year that ended in Dec. 2024 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	647.37	/	1235.902
	=	0.52

Baozun's COGS to Revenue for the quarter that ended in Mar. 2025 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	136.747	/	263.409
	=	0.52

Baozun (FRA:2BZ) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Baozun's Gross Margin % for the three months ended in Mar. 2025 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	136.747 / 263.409
	=	48.09 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

Baozun COGS-to-Revenue Related Terms

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Baozun Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Baozun Inc (FRA:2BZ) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

BZUN:USA 09991:Hong Kong 0HLU:UK 2BZ:Germany 2BZA:Germany 2BZA:Germany

Address

33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG

Website

https://www.baozun.com

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

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