Zeta Global HoldingsHAM:8EO -0.21%80 Buyback Yield % is 2.24 as of Jul. 09, 2026, which is 293% above its 10-year median of 0.57. GuruFocus rates HAM:8EO with a GF Score™ of 80/100 and a GF Value™ of €17.07 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 1,308 Software companies, Zeta Global Holdings ranks better than 78.67% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
Zeta Global Holdings Buyback Yield % Related Terms
Zeta Global Holdings Buyback Yield % Historical Data
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The historical data trend for Zeta Global Holdings's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HAM:8EO vs RELY, WEX, VRNS: Buyback Yield % Comparison
For the Software - Infrastructure subindustry, Zeta Global Holdings's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Zeta Global Holdings Buyback Yield % vs Software Industry
For the Software industry and Technology sector, Zeta Global Holdings's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Zeta Global Holdings's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Zeta Global Holdings (HAM:8EO) has a Buyback Yield % of 2.24 as of Jul. 09, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Zeta Global Holdings and its competitors. This is 293% above median its historical median of 0.57. According to the industry distribution chart, Zeta Global Holdings ranks #279 out of 1308 companies in the Software industry, placing it in the top 21.3%.
Is Zeta Global Holdings' Buyback Yield % too high?
Zeta Global Holdings' current Buyback Yield % of 2.24 is 293% above median its 10-year median of 0.57. Based on the distribution chart, Zeta Global Holdings ranks #279 out of 1308 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Zeta Global Holdings has a GF Score™ of 80/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Zeta Global Holdings' Buyback Yield % compare to RELY and WEX?
According to the Software industry distribution chart, Zeta Global Holdings ranks #279 out of 1308 companies for Buyback Yield %. This places Zeta Global Holdings in the top 21% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Software company?
A good Buyback Yield % depends on the Software industry context. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Zeta Global Holdings and its competitors. Zeta Global Holdings's current Buyback Yield % is 2.24, which is 293% above median its own 10-year median of 0.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zeta Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Zeta Global Holdings (HAM:8EO) is currently considered Modestly Overvalued. The stock's GF Value™ is €17.07, compared to a current price of €19.14 — trading 12.1% above its estimated fair value. The current Buyback Yield % is 2.24, which is 293% above median its 10-year median of 0.57. Zeta Global Holdings' overall GF Score™ is 80/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Zeta Global Holdings (HAM:8EO), the current Buyback Yield % is 2.24 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Zeta Global Holdings (HAM:8EO) Overvalued in 2026?
Based on GuruFocus' analysis, Zeta Global Holdings stock appears to be overvalued.
The current stock price of €19.14 is trading 12.1% above its estimated GF Value™ of €17.07.
GuruFocus considers Zeta Global Holdings to be Modestly Overvalued.
Key valuation signals for HAM:8EO:
Buyback Yield %: 2.24 (293% above median its 10-year median of 0.57)
GF Value™: €17.07 vs. price of €19.14 (12.1% above fair value)
No single metric tells the full story. See the HAM:8EO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.
80GF Score
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