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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
PlayboyPLBY +0.42%39 Buyback Yield % is -3.63 as of Aug. 28, 2026. GuruFocus rates PLBY with a GF Score™ of 39/100 and a GF Value™ of $0.77 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 236 Travel & Leisure companies, Playboy ranks worse than 73.73% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for Playboy's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PLBY vs CLAR, AOUT, LEAT: Buyback Yield % Comparison
For the Leisure subindustry, Playboy's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Playboy Buyback Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Playboy's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Playboy's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Playboy (PLBY) has a Buyback Yield % of -3.63 as of Aug. 28, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Playboy and its competitors. According to the industry distribution chart, Playboy ranks #174 out of 236 companies in the Travel & Leisure industry, placing it in the top 73.7%.
Is Playboy's Buyback Yield % too high?
Playboy's current Buyback Yield % is -3.63. Based on the distribution chart, Playboy ranks #174 out of 236 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Playboy has a GF Score™ of 39/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Playboy's Buyback Yield % compare to CLAR and AOUT?
According to the Travel & Leisure industry distribution chart, Playboy ranks #174 out of 236 companies for Buyback Yield %. This places Playboy in the lower half of its industry. The industry median Buyback Yield % is 0.32. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Travel & Leisure company?
The median Buyback Yield % among Travel & Leisure companies is 0.32, based on 236 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Playboy and its competitors. For the Travel & Leisure industry, the median Buyback Yield % is 0.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Playboy's current Buyback Yield % is -3.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playboy stock overvalued right now?
Based on GuruFocus' analysis, Playboy (PLBY) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.77, compared to a current price of $1.21 — trading 56.5% above its estimated fair value. The current Buyback Yield % is -3.63. Playboy's overall GF Score™ is 39/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Playboy (PLBY), the current Buyback Yield % is -3.63 as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Playboy (PLBY) Overvalued in 2026?
Based on GuruFocus' analysis, Playboy stock appears to be overvalued.
The current stock price of $1.21 is trading 56.5% above its estimated GF Value™ of $0.77.
GuruFocus considers Playboy to be Significantly Overvalued.
Key valuation signals for PLBY:
Buyback Yield %: -3.63
GF Value™: $0.77 vs. price of $1.21 (56.5% above fair value)
No single metric tells the full story. See the PLBY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.
39GF Score
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