PLBY (Playboy) Insider Ownership: 11.42 % (As of Aug. 28, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PLBY Playboy Inc PLBY
39 GF Score
Price $1.21
GF Value $0.77
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Playboy Insider Ownership?

Playboy PLBY +0.83% 39 Insider Ownership is 11.42 % as of Aug. 28, 2026. GuruFocus rates PLBY with a GF Score™ of 39/100 and a GF Value™ of $0.77 (Significantly Overvalued). The stock has 6 warning signs investors should review.

Insider ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Playboy's insider ownership is 11.42%.

Institutional Ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Playboy's Institutional Ownership is 30.60%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Playboy's Float Percentage Of Total Shares Outstanding is 55.53%.

Playboy Insider Ownership Historical Data

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The historical data trend for Playboy's Insider Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Playboy Insider Ownership Chart

Playboy Historical Data

The historical data trend for Playboy can be seen below:

2025-07-31 2025-08-31 2025-09-30 2025-10-31 2025-11-30 2026-01-31 2026-02-28 2026-05-31 2026-06-30 2026-07-31
Insider Ownership 10.25 10.12 10.12 10.19 8.93 7.98 8.21 10.80 10.61 11.42
PLBY
39GF Score
Playboy Inc PLBY
Insider Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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Playboy Insider Ownership Calculation

The percentage of shares that are owned by company insiders relative to the total shares outstanding.

Frequently Asked Questions Learn more about Insider Ownership →
What does a Insider Ownership of 11.42 % mean?
Playboy (PLBY) has a Insider Ownership of 11.42 % as of Aug. 28, 2026. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Playboy and its competitors.
Is Playboy's Insider Ownership too high?
Playboy's current Insider Ownership is 11.42 %. Overall, Playboy has a GF Score™ of 39/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Playboy's Insider Ownership compare to CLAR and AOUT?
Playboy's Insider Ownership of 11.42 % can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Insider Ownership for a Travel & Leisure company?
A good Insider Ownership depends on the Travel & Leisure industry context. However, Insider Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Insider Ownership mean?
A high Insider Ownership can signal that a stock is expensive relative to its fundamentals. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Playboy and its competitors. Playboy's current Insider Ownership is 11.42 %. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playboy stock overvalued right now?
Based on GuruFocus' analysis, Playboy (PLBY) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.77, compared to a current price of $1.21 — trading 57.1% above its estimated fair value. The current Insider Ownership is 11.42 %. Playboy's overall GF Score™ is 39/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Insider Ownership calculated?
Insider Ownership is calculated from a company's financial statements. For Playboy (PLBY), the current Insider Ownership is 11.42 % as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Playboy (PLBY) Overvalued in 2026?

Based on GuruFocus' analysis, Playboy stock appears to be overvalued. The current stock price of $1.21 is trading 57.1% above its estimated GF Value™ of $0.77. GuruFocus considers Playboy to be Significantly Overvalued.

Key valuation signals for PLBY:

  • Insider Ownership: 11.42 %
  • GF Value™: $0.77 vs. price of $1.21 (57.1% above fair value)
  • GF Score™: 39/100 with 6 warning signs

No single metric tells the full story. See the PLBY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Playboy Business Description

Address 10960 Wilshire Boulevard, Suite 2200, Los Angeles, CA, USA, 90024
Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.
39GF Score

Get the complete analysis for PLBY

Insider Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.21
Price
$0.77
GF Value