ASOS (ASOMY) Cash Conversion Cycle: 90.19 (As of Feb. 2026)


ASOMY ASOS PLC ASOMY
59 GF Score
Price $3.66
GF Value $3.16
Valuation Modestly Overvalued
! 6 Warning Signs
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What is ASOS Cash Conversion Cycle?

ASOS ASOMY 59 Cash Conversion Cycle is 90.19 as of Feb. 2026. GuruFocus rates ASOMY with a GF Score™ of 59/100 and a GF Value™ of $3.16 (Modestly Overvalued). The stock has 6 warning signs investors should review.

Cash Conversion Cycle is one of several measures of management effectiveness. It equals Days Sales Outstanding + Days Inventory - Days Payable.

ASOS's Days Sales Outstanding for the six months ended in Feb. 2026 was 4.47.
ASOS's Days Inventory for the six months ended in Feb. 2026 was 122.41.
ASOS's Days Payable for the six months ended in Feb. 2026 was 36.69.
Therefore, ASOS's Cash Conversion Cycle (CCC) for the six months ended in Feb. 2026 was 90.19.


ASOS  (OTCPK:ASOMY) Cash Conversion Cycle Explanation

Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.


Be Aware

CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.

The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.


ASOS Cash Conversion Cycle Related Terms


ASOS Cash Conversion Cycle Historical Data

* Premium members only.

The historical data trend for ASOS's Cash Conversion Cycle can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ASOS Cash Conversion Cycle Chart

ASOS Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Cash Conversion Cycle
Get a 7-Day Free Trial Premium Member Only Premium Member Only 52.06 123.34 145.25 117.70 95.92

ASOS Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Cash Conversion Cycle Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 126.37 102.52 100.95 92.67 90.19

ASOMY vs AMZN, BABA, PDD: Cash Conversion Cycle Comparison

For the Internet Retail subindustry, ASOS's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ASOS Cash Conversion Cycle vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Cash Conversion Cycle distribution charts can be found below:

* The bar in red indicates where ASOS's Cash Conversion Cycle falls into.


ASOMY
59GF Score
ASOS PLC ASOMY
Cash Conversion Cycle is just one metric. See GF Score™, valuation, warning signs, and more.
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ASOS Cash Conversion Cycle Calculation

Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.

Cash Conversion Cycle is one of several measures of management effectiveness.

ASOS's Cash Conversion Cycle for the fiscal year that ended in Aug. 2025 is calculated as

Cash Conversion Cycle=Days Sales Outstanding +Days Inventory-Days Payable
=1.78+125.7-31.56
=95.92

ASOS's Cash Conversion Cycle for the quarter that ended in Feb. 2026 is calculated as:

Cash Conversion Cycle=Days Sales Outstanding+Days Inventory-Days Payable
=4.47+122.41-36.69
=90.19

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Cash Conversion Cycle →
What does a Cash Conversion Cycle of 90.19 mean?
ASOS (ASOMY) has a Cash Conversion Cycle of 90.19 as of Feb. 2026. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on ASOS and its competitors.
Is ASOS's Cash Conversion Cycle too high?
ASOS's current Cash Conversion Cycle is 90.19. The Retail - Cyclical industry median Cash Conversion Cycle is 69.79. ASOS's value of 90.19 is 29.2% above this industry median. Overall, ASOS has a GF Score™ of 59/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Cash Conversion Cycle compare to AMZN and BABA?
ASOS's Cash Conversion Cycle of 90.19 can be compared against companies in the Retail - Cyclical industry. The industry median Cash Conversion Cycle is 69.79. ASOS's value of 90.19 is 29.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for a Retail - Cyclical company?
The median Cash Conversion Cycle among Retail - Cyclical companies is 69.79, based on 1,126 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ASOS's current Cash Conversion Cycle of 90.19 is 29.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median Cash Conversion Cycle is 69.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current Cash Conversion Cycle is 90.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (ASOMY) is currently considered Modestly Overvalued. The stock's GF Value™ is $3.16, compared to a current price of $3.66 — trading 15.8% above its estimated fair value. The current Cash Conversion Cycle is 90.19 and 29.2% above the Retail - Cyclical industry median of 69.79. ASOS's overall GF Score™ is 59/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For ASOS (ASOMY), the current Cash Conversion Cycle is 90.19 as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ASOS (ASOMY) Overvalued in 2026?

Based on GuruFocus' analysis, ASOS stock appears to be overvalued. The current stock price of $3.66 is trading 15.8% above its estimated GF Value™ of $3.16. GuruFocus considers ASOS to be Modestly Overvalued.

Key valuation signals for ASOMY:

  • Cash Conversion Cycle: 90.19
  • GF Value™: $3.16 vs. price of $3.66 (15.8% above fair value)
  • GF Score™: 59/100 with 6 warning signs
  • Industry Position: 29.2% above the Retail - Cyclical median

No single metric tells the full story. See the ASOMY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ASOS Business Description

Address Hampstead Road, Greater London House, London, GBR, NW1 7FB
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
59GF Score

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Cash Conversion Cycle is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.66
Price
$3.16
GF Value