ASOS (ASOMY) ROCE %: -23.85% (As of Feb. 2026)


ASOMY ASOS PLC ASOMY
59 GF Score
Price $3.66
GF Value $3.16
Valuation Modestly Overvalued
! 6 Warning Signs
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What is ASOS ROCE %?

ASOS ASOMY 59 ROCE % is -23.85% as of Feb. 2026. GuruFocus rates ASOMY with a GF Score™ of 59/100 and a GF Value™ of $3.16 (Modestly Overvalued). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. ASOS's annualized ROCE % for the quarter that ended in Feb. 2026 was -23.85%.

ASOS  (OTCPK:ASOMY) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

ASOS ROCE % Related Terms

ASOS ROCE % Historical Data

* Premium members only.

The historical data trend for ASOS's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ASOS ROCE % Chart

ASOS Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 12.68 -0.43 -12.97 -18.65 -17.20

ASOS Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -27.00 -9.91 -30.46 -0.10 -23.85
ASOMY
59GF Score
ASOS PLC ASOMY
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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ASOS ROCE % Calculation

ASOS's annualized ROCE % for the fiscal year that ended in Aug. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Aug. 2025 )  (A: Aug. 2024 )(A: Aug. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Aug. 2025 )  (A: Aug. 2024 )(A: Aug. 2025 )
=-279.273/( ( (2941.969 - 924.87) + (2250.471 - 1019.381) )/ 2 )
=-279.273/( (2017.099+1231.09)/ 2 )
=-279.273/1624.0945
=-17.20 %

ASOS's ROCE % of for the quarter that ended in Feb. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Feb. 2026 )  (Q: Aug. 2025 )(Q: Feb. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Feb. 2026 )  (Q: Aug. 2025 )(Q: Feb. 2026 )
=-270.38/( ( (2250.471 - 1019.381) + (1943.071 - 906.386) )/ 2 )
=-270.38/( ( 1231.09 + 1036.685 )/ 2 )
=-270.38/1133.8875
=-23.85 %

(1) Note: The EBIT data used here is two times the semi-annual (Feb. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -23.85% mean?
ASOS (ASOMY) has a ROCE % of -23.85% as of Feb. 2026.
Is ASOS's ROCE % too high?
ASOS's current ROCE % is -23.85%. Overall, ASOS has a GF Score™ of 59/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's ROCE % compare to AMZN and BABA?
ASOS's ROCE % of -23.85% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Retail - Cyclical company?
The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current ROCE % is -23.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (ASOMY) is currently considered Modestly Overvalued. The stock's GF Value™ is $3.16, compared to a current price of $3.66 — trading 15.8% above its estimated fair value. The current ROCE % is -23.85%. ASOS's overall GF Score™ is 59/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For ASOS (ASOMY), the current ROCE % is -23.85% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ASOS (ASOMY) Overvalued in 2026?

Based on GuruFocus' analysis, ASOS stock appears to be overvalued. The current stock price of $3.66 is trading 15.8% above its estimated GF Value™ of $3.16. GuruFocus considers ASOS to be Modestly Overvalued.

Key valuation signals for ASOMY:

  • ROCE %: -23.85%
  • GF Value™: $3.16 vs. price of $3.66 (15.8% above fair value)
  • GF Score™: 59/100 with 6 warning signs

No single metric tells the full story. See the ASOMY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

ASOS Business Description

Address Hampstead Road, Greater London House, London, GBR, NW1 7FB
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
59GF Score

Get the complete analysis for ASOMY

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.66
Price
$3.16
GF Value