ASOS (ASOMY) Moat Score: 5/10 (As of Jun. 27, 2026)


ASOMY ASOS PLC ASOMY
59 GF Score
Price $3.66
GF Value $3.16
Valuation Modestly Overvalued
! 6 Warning Signs
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What is ASOS Moat Score?

ASOS ASOMY 59 Moat Score is 5 as of Jun. 27, 2026. GuruFocus rates ASOMY with a GF Score™ of 59/100 and a GF Value™ of $3.16 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 1,122 Retail - Cyclical companies, ASOS ranks better than 94.83% on this metric.

ASOS has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

ASOS has Narrow Moat: ASOS PLC has a strong brand and solid market position in the online fashion retail sector. It benefits from economies of scale and some customer loyalty, but lacks significant regulatory barriers and customer switching costs, resulting in a solid narrow moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes ASOS might have Narrow Moat - Solid narrow moat.

ASOS  (OTCPK:ASOMY) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

ASOS Moat Score Related Terms

ASOMY vs AMZN, BABA, PDD: Moat Score Comparison

For the Internet Retail subindustry, ASOS's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

ASOS Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Moat Score distribution charts can be found below:

* The bar in red indicates where ASOS's Moat Score falls into.


ASOMY
59GF Score
ASOS PLC ASOMY
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
ASOS (ASOMY) has a Moat Score of 5 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, ASOS ranks #58 out of 1122 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is ASOS's Moat Score too high?
ASOS's current Moat Score is 5. Based on the distribution chart, ASOS ranks #58 out of 1122 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, ASOS has a GF Score™ of 59/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Moat Score compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #58 out of 1122 companies for Moat Score. This places ASOS in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. ASOS's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (ASOMY) is currently considered Modestly Overvalued. The stock's GF Value™ is $3.16, compared to a current price of $3.66 — trading 15.8% above its estimated fair value. The current Moat Score is 5. ASOS's overall GF Score™ is 59/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For ASOS (ASOMY), the current Moat Score is 5 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ASOS (ASOMY) Overvalued in 2026?

Based on GuruFocus' analysis, ASOS stock appears to be overvalued. The current stock price of $3.66 is trading 15.8% above its estimated GF Value™ of $3.16. GuruFocus considers ASOS to be Modestly Overvalued.

Key valuation signals for ASOMY:

  • Moat Score: 5
  • GF Value™: $3.16 vs. price of $3.66 (15.8% above fair value)
  • GF Score™: 59/100 with 6 warning signs

No single metric tells the full story. See the ASOMY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

ASOS Business Description

Address Hampstead Road, Greater London House, London, GBR, NW1 7FB
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
59GF Score

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$3.66
Price
$3.16
GF Value