REDFY (Rediff.com India) Cash Conversion Cycle: 52.83 (As of Sep. 2015)


What is Rediff.com India Cash Conversion Cycle?

Rediff.com India REDFY Cash Conversion Cycle is 52.83 as of Sep. 2015.

Cash Conversion Cycle is one of several measures of management effectiveness. It equals Days Sales Outstanding + Days Inventory - Days Payable.

Rediff.com India's Days Sales Outstanding for the three months ended in Sep. 2015 was 52.83.
Rediff.com India's Days Inventory for the three months ended in Sep. 2015 was 0.
Rediff.com India's Days Payable for the three months ended in Sep. 2015 was 0.
Therefore, Rediff.com India's Cash Conversion Cycle (CCC) for the three months ended in Sep. 2015 was 52.83.


Rediff.com India  (OTCPK:REDFY) Cash Conversion Cycle Explanation

Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.


Be Aware

CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.

The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.


Rediff.com India Cash Conversion Cycle Related Terms


Rediff.com India Cash Conversion Cycle Historical Data

* Premium members only.

The historical data trend for Rediff.com India's Cash Conversion Cycle can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rediff.com India Cash Conversion Cycle Chart

Rediff.com India Annual Data
Trend Mar06 Mar07 Mar08 Mar09 Mar10 Mar11 Mar12 Mar13 Mar14 Mar15
Cash Conversion Cycle
Get a 7-Day Free Trial Premium Member Only Premium Member Only 66.42 87.05 75.40 23.28 9.47

Rediff.com India Quarterly Data
Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15
Cash Conversion Cycle Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 55.07 -13.21 -3.97 52.83 49.77

REDFY vs LIVC, FPTA, CXKJ: Cash Conversion Cycle Comparison

For the Internet Content & Information subindustry, Rediff.com India's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rediff.com India Cash Conversion Cycle vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Rediff.com India's Cash Conversion Cycle distribution charts can be found below:

* The bar in red indicates where Rediff.com India's Cash Conversion Cycle falls into.



Rediff.com India Cash Conversion Cycle Calculation

Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.

Cash Conversion Cycle is one of several measures of management effectiveness.

Rediff.com India's Cash Conversion Cycle for the fiscal year that ended in Mar. 2015 is calculated as

Cash Conversion Cycle=Days Sales Outstanding +Days Inventory-Days Payable
=74.09+0-64.62
=9.47

Rediff.com India's Cash Conversion Cycle for the quarter that ended in Sep. 2015 is calculated as:

Cash Conversion Cycle=Days Sales Outstanding+Days Inventory-Days Payable
=52.83+0-0
=52.83

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Cash Conversion Cycle →
What does a Cash Conversion Cycle of 52.83 mean?
Rediff.com India (REDFY) has a Cash Conversion Cycle of 52.83 as of Sep. 2015. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Rediff.com India and its competitors.
Is Rediff.com India's Cash Conversion Cycle too high?
Rediff.com India's current Cash Conversion Cycle is 52.83. The Interactive Media industry median Cash Conversion Cycle is 18.31. Rediff.com India's value of 52.83 is 188.5% above this industry median.
How does Rediff.com India's Cash Conversion Cycle compare to LIVC and FPTA?
Rediff.com India's Cash Conversion Cycle of 52.83 can be compared against companies in the Interactive Media industry. The industry median Cash Conversion Cycle is 18.31. Rediff.com India's value of 52.83 is 188.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for an Interactive Media company?
The median Cash Conversion Cycle among Interactive Media companies is 18.31, based on 548 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rediff.com India's current Cash Conversion Cycle of 52.83 is 188.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Rediff.com India and its competitors. For the Interactive Media industry, the median Cash Conversion Cycle is 18.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rediff.com India's current Cash Conversion Cycle is 52.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rediff.com India stock overvalued right now?
Rediff.com India (REDFY) has a current Cash Conversion Cycle of 52.83. The current Cash Conversion Cycle is 52.83 and 188.5% above the Interactive Media industry median of 18.31. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For Rediff.com India (REDFY), the current Cash Conversion Cycle is 52.83 as of Sep. 2015. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Rediff.com India Business Description

Address Junction of Tilak Road and 1st Gaothan Lane, Level 10, Seasons Riddhi Siddhi, Santacruz West, Mumbai, MH, IND, 400054
Rediff.com India Ltd is engaged in the business of providing Software as a Service (SaaS) including email and related services, news and information services, and enterprise email solutions. These services are delivered across various platforms such as PCs, tablets, and a wide range of mobile devices. The company operates in a single operating segment of providing Software as a Service(SaaS). It generates revenue from the sale of its services.