What is Bluefly, Cash, Cash Equivalents, Marketable Securities?
Bluefly,'s quarterly cash, cash equivalents, marketable securities
increased
from Sep. 2012 (€0.97 Mil) to Dec. 2012 (€0.98 Mil) but then
stayed the same
from Dec. 2012 (€0.98 Mil) to Mar. 2013 (€0.00 Mil).
Bluefly,'s annual cash, cash equivalents, marketable securities
declined
from Dec. 2010 (€7.88 Mil) to Dec. 2011 (€3.35 Mil) and
declined
from Dec. 2011 (€3.35 Mil) to Dec. 2012 (€0.98 Mil).
Bluefly, Cash, Cash Equivalents, Marketable Securities Historical Data
The historical data trend for Bluefly,'s Cash, Cash Equivalents, Marketable Securities can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.
Marketable Securities are very liquid securities that can be converted into cash quickly at a reasonable price.
Marketable securities are very liquid as they tend to have maturities of less than one year. Furthermore, the rate at which these securities can be bought or sold has little effect on their prices.
A high number means either:
1) The company has competitive advantage generating lots of cash
2) Just sold a business or bonds (not necessarily good)
A low stockpile of cash usually means poor to mediocre economics.
There are 3 ways to create large cash reserve.
1) Sell new bonds or equity to public
2) Sell business or asset
3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)
When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.
Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.
Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.
Bluefly, Cash, Cash Equivalents, Marketable Securities Related Terms
Thank you for viewing the detailed overview of Bluefly,'s Cash, Cash Equivalents, Marketable Securities provided by GuruFocus.com. Please click on the following links to see related term pages.
Bluefly, Inc. is an off-price Internet retailer of fashion merchandise and accessories that provides its customers with access to in-season products. It launched the bluefly.com Website in September 1998. During 2011, it expanded its website portfolio by launching the belleandclive.com website, a members-only shopping site that presents curated selections of important brands via limited-time flash sale events. The Company's marketing efforts are focused both on acquiring new customers and retaining existing customers. The Company purchases merchandise directly from various suppliers and have devoted substantial resources over the years in establishing its reputation and brand awareness of selling authentic, high-end fashion merchandise at competitive discounted prices in a high-end retail environment. E-commerce generally, and, in particular, the online retail apparel and fashion accessories market, is a relatively dynamic, high-growth market. The Company's competition for online customers come from a variety of sources, including existing traditional retailers that are using the Internet to expand their channels of distribution, established and less established Internet companies, traditional direct marketers, designer brands that may attempt to sell their products directly to consumers through the Internet and other traditional off-price retail stores. The Company relies on various intellectual property laws and contractual restrictions to protect its proprietary rights in services and technology, including confidentiality, invention assignment and nondisclosure agreements with employees and contractors. The Company is not currently subject to direct regulation by any domestic or foreign governmental agency, other than regulations applicable to businesses generally, and laws or regulations directly applicable to online commerce.
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