Bluefly,'s gross profit for the
three
months ended in Mar. 2013 was €3.07 Mil. Bluefly,'s gross profit for the trailing twelve months (TTM) ended in Mar. 2013 was €12.70 Mil.
Gross Margin % is calculated as gross profit divided by its revenue. Bluefly,'s gross profit for the
three
months ended in Mar. 2013 was €3.07 Mil. Bluefly,'s Revenue for the
three
months ended in Mar. 2013 was €15.28 Mil. Therefore, Bluefly,'s Gross Margin % for the quarter that ended in Mar. 2013 was 20.11%.
Bluefly, had a gross margin of 20.11% for the quarter that ended in Mar. 2013 => Competition eroding margins
Bluefly, Gross Profit Historical Data
The historical data trend for Bluefly,'s Gross Profit can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Specialty Retail subindustry, Bluefly,'s Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bluefly,'s Gross Profit Distribution in the Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Bluefly,'s Gross Profit distribution charts can be found below:
* The bar in red indicates where Bluefly,'s Gross Profit falls into.
Bluefly, Gross Profit Calculation
Gross Profit is the different between the sale prices and the cost of buying or producing the goods.
Bluefly,'s Gross Profit for the fiscal year that ended in Dec. 2012 is calculated as
Gross Profit for the trailing twelve months (TTM) ended in Mar. 2013 adds up the quarterly data reported by the company within the most recent 12 months, which was €12.70 Mil.
Gross Profit is the numerator in the calculation of Gross Margin.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Bluefly, (FRA:BFY1) Gross Profit Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Bluefly, had a gross margin of 20.11% for the quarter that ended in Mar. 2013 => Competition eroding margins
Bluefly, Gross Profit Related Terms
Thank you for viewing the detailed overview of Bluefly,'s Gross Profit provided by GuruFocus.com. Please click on the following links to see related term pages.
Bluefly, Inc. is an off-price Internet retailer of fashion merchandise and accessories that provides its customers with access to in-season products. It launched the bluefly.com Website in September 1998. During 2011, it expanded its website portfolio by launching the belleandclive.com website, a members-only shopping site that presents curated selections of important brands via limited-time flash sale events. The Company's marketing efforts are focused both on acquiring new customers and retaining existing customers. The Company purchases merchandise directly from various suppliers and have devoted substantial resources over the years in establishing its reputation and brand awareness of selling authentic, high-end fashion merchandise at competitive discounted prices in a high-end retail environment. E-commerce generally, and, in particular, the online retail apparel and fashion accessories market, is a relatively dynamic, high-growth market. The Company's competition for online customers come from a variety of sources, including existing traditional retailers that are using the Internet to expand their channels of distribution, established and less established Internet companies, traditional direct marketers, designer brands that may attempt to sell their products directly to consumers through the Internet and other traditional off-price retail stores. The Company relies on various intellectual property laws and contractual restrictions to protect its proprietary rights in services and technology, including confidentiality, invention assignment and nondisclosure agreements with employees and contractors. The Company is not currently subject to direct regulation by any domestic or foreign governmental agency, other than regulations applicable to businesses generally, and laws or regulations directly applicable to online commerce.
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