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Bluefly, (FRA:BFY1) ROIC % : -91.15% (As of Mar. 2013)


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What is Bluefly, ROIC %?

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Bluefly,'s annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2013 was -91.15%.

As of today (2024-05-26), Bluefly,'s WACC % is 0.00%. Bluefly,'s ROIC % is 0.00% (calculated using TTM income statement data). Bluefly, earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Bluefly, ROIC % Historical Data

The historical data trend for Bluefly,'s ROIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Bluefly, ROIC % Chart

Bluefly, Annual Data
Trend Dec03 Dec04 Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12
ROIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -43.51 -11.80 -17.71 -37.73 -89.63

Bluefly, Quarterly Data
Jun08 Sep08 Dec08 Mar09 Jun09 Sep09 Dec09 Mar10 Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13
ROIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -107.62 -89.09 -128.52 -108.60 -91.15

Competitive Comparison of Bluefly,'s ROIC %

For the Specialty Retail subindustry, Bluefly,'s ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bluefly,'s ROIC % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Bluefly,'s ROIC % distribution charts can be found below:

* The bar in red indicates where Bluefly,'s ROIC % falls into.



Bluefly, ROIC % Calculation

Bluefly,'s annualized Return on Invested Capital (ROIC %) for the fiscal year that ended in Dec. 2012 is calculated as:

ROIC % (A: Dec. 2012 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2011 ) + Invested Capital (A: Dec. 2012 ))/ count )
=-18.081 * ( 1 - 0% )/( (24.941 + 15.406)/ 2 )
=-18.081/20.1735
=-89.63 %

where

Bluefly,'s annualized Return on Invested Capital (ROIC %) for the quarter that ended in Mar. 2013 is calculated as:

ROIC % (Q: Mar. 2013 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2012 ) + Invested Capital (Q: Mar. 2013 ))/ count )
=-12.332 * ( 1 - 0% )/( (15.406 + 11.652)/ 2 )
=-12.332/13.529
=-91.15 %

where

Note: The Operating Income data used here is four times the quarterly (Mar. 2013) data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Bluefly,  (FRA:BFY1) ROIC % Explanation

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROIC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Bluefly,'s WACC % is 0.00%. Bluefly,'s ROIC % is 0.00% (calculated using TTM income statement data).


Be Aware

Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Bluefly, ROIC % Related Terms

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Bluefly, (FRA:BFY1) Business Description

Traded in Other Exchanges
N/A
Address
Website
Bluefly, Inc. is an off-price Internet retailer of fashion merchandise and accessories that provides its customers with access to in-season products. It launched the bluefly.com Website in September 1998. During 2011, it expanded its website portfolio by launching the belleandclive.com website, a members-only shopping site that presents curated selections of important brands via limited-time flash sale events. The Company's marketing efforts are focused both on acquiring new customers and retaining existing customers. The Company purchases merchandise directly from various suppliers and have devoted substantial resources over the years in establishing its reputation and brand awareness of selling authentic, high-end fashion merchandise at competitive discounted prices in a high-end retail environment. E-commerce generally, and, in particular, the online retail apparel and fashion accessories market, is a relatively dynamic, high-growth market. The Company's competition for online customers come from a variety of sources, including existing traditional retailers that are using the Internet to expand their channels of distribution, established and less established Internet companies, traditional direct marketers, designer brands that may attempt to sell their products directly to consumers through the Internet and other traditional off-price retail stores. The Company relies on various intellectual property laws and contractual restrictions to protect its proprietary rights in services and technology, including confidentiality, invention assignment and nondisclosure agreements with employees and contractors. The Company is not currently subject to direct regulation by any domestic or foreign governmental agency, other than regulations applicable to businesses generally, and laws or regulations directly applicable to online commerce.

Bluefly, (FRA:BFY1) Headlines

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