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Same-store sales, also known as comparable-store sales, is the most important financial metric in the retail industry to evaluate the performance of existing stores. It equals the percentage growth of the average sales per store from the previous period to current period.
A positive number indicates that more sales are generated in the same store compared with the previous period, which suggests growing demand. The higher the number is, the more growth the retailer has.
The historical rank and industry rank for Deckers Outdoor's Change in Same Store Sales % or its related term are showing as below:
DECK's Change in Same Store Sales % is not ranked *
in the Manufacturing - Apparel & Accessories industry.
Industry Median: * Ranked among companies with meaningful Change in Same Store Sales % only.
Deckers Outdoor (NYSE:DECK) Change in Same Store Sales % Explanation
Same-store sales, also known as comparable-store sales, is the most important financial metric in the retail industry to evaluate the performance of existing stores. It equals the percentage growth of the average sales per store from the previous period to current period.
A positive number indicates that more sales are generated in the same store compared with the previous period, meaning growing demand, while a negative number indicates the opposite. The higher the number is, the more growth the retailer has.
Same-store sales can be improved by two factors: average ticket size and the number of tickets. If each customer buys more, the average ticket size will increase. If more customers come to the store, the number of tickets will increase.
Deckers Outdoor Change in Same Store Sales % Related Terms
Deckers Outdoor Change in Same Store Sales % Historical Data
* Premium members only.
The historical data trend for Deckers Outdoor's Change in Same Store Sales % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Deckers Outdoor Change in Same Store Sales % Chart
DECK vs ONON, BIRK, CROX: Change in Same Store Sales % Comparison
For the Footwear & Accessories subindustry, Deckers Outdoor's Change in Same Store Sales %, along with its competitors' market caps and Change in Same Store Sales % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
What does a Change in Same Store Sales % of 0.00% mean?
Deckers Outdoor (DECK) has a Change in Same Store Sales % of 0.00% as of Mar. 2026. Same Store Sales equals the percentage growth of the average sales per store from the previous period to current period. View historical data on Deckers Outdoor and its competitors.
Is Deckers Outdoor's Change in Same Store Sales % too high?
Deckers Outdoor's current Change in Same Store Sales % is 0.00%. Overall, Deckers Outdoor has a GF Score™ of 93/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Deckers Outdoor's Change in Same Store Sales % compare to ONON and BIRK?
Deckers Outdoor's Change in Same Store Sales % of 0.00% can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Change in Same Store Sales % for a Manufacturing - Apparel & Accessories company?
A good Change in Same Store Sales % depends on the Manufacturing - Apparel & Accessories industry context. However, Change in Same Store Sales % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Change in Same Store Sales % mean?
A high Change in Same Store Sales % can signal that a stock is expensive relative to its fundamentals. Same Store Sales equals the percentage growth of the average sales per store from the previous period to current period. View historical data on Deckers Outdoor and its competitors. Deckers Outdoor's current Change in Same Store Sales % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deckers Outdoor stock overvalued right now?
Based on GuruFocus' analysis, Deckers Outdoor (DECK) is currently considered Significantly Undervalued. The stock's GF Value™ is $146.94, compared to a current price of $99.50 — trading 32.3% below its estimated fair value. The current Change in Same Store Sales % is 0.00%. Deckers Outdoor's overall GF Score™ is 93/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Change in Same Store Sales % calculated?
Change in Same Store Sales % is calculated from a company's financial statements. For Deckers Outdoor (DECK), the current Change in Same Store Sales % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Deckers Outdoor (DECK) Overvalued in 2026?
Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued.
The current stock price of $99.50 is trading 32.3% below its estimated GF Value™ of $146.94.
GuruFocus considers Deckers Outdoor to be Significantly Undervalued.
Key valuation signals for DECK:
Change in Same Store Sales %: 0.00%
GF Value™: $146.94 vs. price of $99.50 (32.3% below fair value)
No single metric tells the full story. See the DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
93GF Score
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