Deckers Outdoor has the Profitability Rank of 10. It has a higher profitability and may stay that way.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
DECK vs ONON, BIRK, CROX: Profitability Rank Comparison
For the Footwear & Accessories subindustry, Deckers Outdoor's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Deckers Outdoor Profitability Rank vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Deckers Outdoor's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Deckers Outdoor's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Deckers Outdoor has the Profitability Rank of 10. It has a higher profitability and may stay that way.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Deckers Outdoor (DECK) has a Profitability Rank of 10 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Deckers Outdoor and its competitors. This is 25% above median its historical median of 8.00. Over the past decade, Deckers Outdoor's Profitability Rank has ranged from 6.00 to 10.00.
Is Deckers Outdoor's Profitability Rank too high?
Deckers Outdoor's current Profitability Rank of 10 is 25% above median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 6.00 to a high of 10.00. Overall, Deckers Outdoor has a GF Score™ of 99/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Deckers Outdoor's Profitability Rank compare to ONON and BIRK?
Deckers Outdoor's Profitability Rank of 10 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Deckers Outdoor's own Profitability Rank has ranged from 6.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Manufacturing - Apparel & Accessories company?
A good Profitability Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Deckers Outdoor and its competitors. Deckers Outdoor's current Profitability Rank is 10, which is 25% above median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deckers Outdoor stock overvalued right now?
Based on GuruFocus' analysis, Deckers Outdoor (DECK) is currently considered Significantly Undervalued. The stock's GF Value™ is $151.50, compared to a current price of $105.99 — trading 30% below its estimated fair value. The current Profitability Rank is 10, which is 25% above median its 10-year median of 8.00. Deckers Outdoor's overall GF Score™ is 99/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Deckers Outdoor (DECK), the current Profitability Rank is 10 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Deckers Outdoor (DECK) Overvalued in 2026?
Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued.
The current stock price of $105.99 is trading 30% below its estimated GF Value™ of $151.50.
GuruFocus considers Deckers Outdoor to be Significantly Undervalued.
Key valuation signals for DECK:
Profitability Rank: 10 (25% above median its 10-year median of 8.00)
GF Value™: $151.50 vs. price of $105.99 (30% below fair value)
No single metric tells the full story. See the DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
99GF Score
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