DECK (Deckers Outdoor) Momentum Rank: 8 (As of Jul. 10, 2026) — 33% Above Median


DECK Deckers Outdoor Corp DECK
99 GF Score
Price $105.99
GF Value $151.45
Valuation Significantly Undervalued
View Full Analysis

What is Deckers Outdoor Momentum Rank?

Deckers Outdoor DECK +1.66% 99 Momentum Rank is 8 as of Jul. 10, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates DECK with a GF Score™ of 99/100 and a GF Value™ of $151.45 (Significantly Undervalued).

Deckers Outdoor has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Deckers Outdoor Momentum Rank Related Terms

DECK vs ONON, BIRK, CROX: Momentum Rank Comparison

For the Footwear & Accessories subindustry, Deckers Outdoor's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Deckers Outdoor Momentum Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Deckers Outdoor's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Deckers Outdoor's Momentum Rank falls into.


DECK
99GF Score
Deckers Outdoor Corp DECK
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
Deckers Outdoor (DECK) has a Momentum Rank of 8 as of Jul. 10, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Deckers Outdoor and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Deckers Outdoor's Momentum Rank has ranged from 2.00 to 10.00.
Is Deckers Outdoor's Momentum Rank too high?
Deckers Outdoor's current Momentum Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Deckers Outdoor has a GF Score™ of 99/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Deckers Outdoor's Momentum Rank compare to ONON and BIRK?
Deckers Outdoor's Momentum Rank of 8 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Deckers Outdoor's own Momentum Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Manufacturing - Apparel & Accessories company?
A good Momentum Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Deckers Outdoor and its competitors. Deckers Outdoor's current Momentum Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deckers Outdoor stock overvalued right now?
Based on GuruFocus' analysis, Deckers Outdoor (DECK) is currently considered Significantly Undervalued. The stock's GF Value™ is $151.45, compared to a current price of $105.99 — trading 30% below its estimated fair value. The current Momentum Rank is 8, which is 33% above median its 10-year median of 6.00. Deckers Outdoor's overall GF Score™ is 99/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Deckers Outdoor (DECK), the current Momentum Rank is 8 as of Jul. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deckers Outdoor (DECK) Overvalued in 2026?

Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued. The current stock price of $105.99 is trading 30% below its estimated GF Value™ of $151.45. GuruFocus considers Deckers Outdoor to be Significantly Undervalued.

Key valuation signals for DECK:

  • Momentum Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: $151.45 vs. price of $105.99 (30% below fair value)
  • GF Score™: 99/100

No single metric tells the full story. See the DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Deckers Outdoor Business Description

Address 250 Coromar Drive, Goleta, CA, USA, 93117
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
99GF Score

Get the complete analysis for DECK

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$105.99
Price
$151.45
GF Value