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Priority Technology HoldingsPRTH -2.73%82 Cyclically Adjusted PB Ratio is 8.61 as of Aug. 17, 2026, which is 1% below its 10-year median of 8.71. GuruFocus rates PRTH with a GF Score™ of 82/100 and a GF Value™ of $6.05 (Modestly Undervalued). The stock has 10 warning signs investors should review. Among 1,548 Software companies, Priority Technology Holdings ranks worse than 87.27% on this metric.
The historical rank and industry rank for Priority Technology Holdings's Cyclically Adjusted PB Ratio or its related term are showing as below:
PRTH'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 6.93 Med: 8.71 Max: 11.6
Current: 8.89
During the past years, Priority Technology Holdings's highest Cyclically Adjusted PB Ratio was 11.60. The lowest was 6.93. And the median was 8.71.
PRTH's Cyclically Adjusted PB Ratio is ranked worse than 87.27% of 1548
companies
in the Software industry
Industry Median: 2.34
vs PRTH: 8.89
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Priority Technology Holdings's adjusted book value per share data for the three months ended in Jun. 2026 was $-0.961. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $0.62 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Priority Technology Holdings (NAS:PRTH) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Priority Technology Holdings Cyclically Adjusted PB Ratio Related Terms
Priority Technology Holdings Cyclically Adjusted PB Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Priority Technology Holdings Cyclically Adjusted PB Ratio Chart
PRTH vs YEXT, AIOT, PAYS: Cyclically Adjusted PB Ratio Comparison
For the Software - Infrastructure subindustry, Priority Technology Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Priority Technology Holdings Cyclically Adjusted PB Ratio vs Software Industry
For the Software industry and Technology sector, Priority Technology Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Priority Technology Holdings's Cyclically Adjusted PB Ratio falls into.
Priority Technology Holdings Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 8.61 mean?
Priority Technology Holdings (PRTH) has a Cyclically Adjusted PB Ratio of 8.61 as of Aug. 17, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Priority Technology Holdings and its competitors. This is near median its historical median of 8.71. Over the past decade, Priority Technology Holdings' Cyclically Adjusted PB Ratio has ranged from 6.93 to 11.60. According to the industry distribution chart, Priority Technology Holdings ranks #1351 out of 1548 companies in the Software industry, placing it in the top 87.3%.
Is Priority Technology Holdings' Cyclically Adjusted PB Ratio too high?
Priority Technology Holdings' current Cyclically Adjusted PB Ratio of 8.61 is near median its 10-year median of 8.71. Over the past 10 years, this metric has ranged from a low of 6.93 to a high of 11.60. The Software industry median Cyclically Adjusted PB Ratio is 2.34. Priority Technology Holdings' value of 8.61 is 267.9% above this industry median. Based on the distribution chart, Priority Technology Holdings ranks #1351 out of 1548 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Priority Technology Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Priority Technology Holdings' Cyclically Adjusted PB Ratio compare to YEXT and AIOT?
According to the Software industry distribution chart, Priority Technology Holdings ranks #1351 out of 1548 companies for Cyclically Adjusted PB Ratio. This places Priority Technology Holdings in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 2.34. Priority Technology Holdings' value of 8.61 is 267.9% above this benchmark. Historically, Priority Technology Holdings' own Cyclically Adjusted PB Ratio has ranged from 6.93 to 11.60 over the past decade. While the company's 10-year median is 8.71 vs. the industry median of 2.34, Priority Technology Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Software company?
The median Cyclically Adjusted PB Ratio among Software companies is 2.34, based on 1,548 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Priority Technology Holdings's current Cyclically Adjusted PB Ratio of 8.61 is 267.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Priority Technology Holdings and its competitors. For the Software industry, the median Cyclically Adjusted PB Ratio is 2.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Priority Technology Holdings's current Cyclically Adjusted PB Ratio is 8.61, which is near median its own 10-year median of 8.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Priority Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Priority Technology Holdings (PRTH) is currently considered Modestly Undervalued. The stock's GF Value™ is $6.05, compared to a current price of $5.34 — trading 11.7% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 8.61, which is near median its 10-year median of 8.71 and 267.9% above the Software industry median of 2.34. Priority Technology Holdings' overall GF Score™ is 82/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Priority Technology Holdings (PRTH), the current Cyclically Adjusted PB Ratio is 8.61 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Priority Technology Holdings (PRTH) Overvalued in 2026?
Based on GuruFocus' analysis, Priority Technology Holdings stock appears to be undervalued.
The current stock price of $5.34 is trading 11.7% below its estimated GF Value™ of $6.05.
GuruFocus considers Priority Technology Holdings to be Modestly Undervalued.
Key valuation signals for PRTH:
Cyclically Adjusted PB Ratio: 8.61 (near median its 10-year median of 8.71)
GF Value™: $6.05 vs. price of $5.34 (11.7% below fair value)
Industry Position: 267.9% above the Software median (#1351 of 1548)
No single metric tells the full story. See the PRTH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Priority Technology Holdings Inc is a fintech company that provides payment and banking-related solutions, including services for collecting, storing, lending, and transferring money for businesses. The company has three reportable segments: i) Merchant Solutions: Provides full-service acquiring and payment-enabled solutions for B2C transactions, ii) Payables: Provides AP automation solutions to corporations, software partners and FIs in addition to improving cash flows by providing instant access to working capital and iii) Treasury Solutions: Provides embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The majority of the company's revenue is derived from the Merchant Solutions segment.
82GF Score
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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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