Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Priority Technology Holdings has the Profitability Rank of 6.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Priority Technology Holdings Profitability Rank Related Terms
PRTH vs YEXT, AIOT, PAYS: Profitability Rank Comparison
For the Software - Infrastructure subindustry, Priority Technology Holdings's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Priority Technology Holdings Profitability Rank vs Software Industry
For the Software industry and Technology sector, Priority Technology Holdings's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Priority Technology Holdings's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Priority Technology Holdings has the Profitability Rank of 6.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Priority Technology Holdings (PRTH) has a Profitability Rank of 6 as of Jun. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Priority Technology Holdings and its competitors. This is 100% above median its historical median of 3.00. Over the past decade, Priority Technology Holdings' Profitability Rank has ranged from 1.00 to 7.00.
Is Priority Technology Holdings' Profitability Rank too high?
Priority Technology Holdings' current Profitability Rank of 6 is 100% above median its 10-year median of 3.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 7.00. Overall, Priority Technology Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Priority Technology Holdings' Profitability Rank compare to YEXT and AIOT?
Priority Technology Holdings' Profitability Rank of 6 can be compared against companies in the Software industry. Historically, Priority Technology Holdings' own Profitability Rank has ranged from 1.00 to 7.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Software company?
A good Profitability Rank depends on the Software industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Priority Technology Holdings and its competitors. Priority Technology Holdings's current Profitability Rank is 6, which is 100% above median its own 10-year median of 3.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Priority Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Priority Technology Holdings (PRTH) is currently considered Modestly Undervalued. The stock's GF Value™ is $6.05, compared to a current price of $5.34 — trading 11.7% below its estimated fair value. The current Profitability Rank is 6, which is 100% above median its 10-year median of 3.00. Priority Technology Holdings' overall GF Score™ is 82/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Priority Technology Holdings (PRTH), the current Profitability Rank is 6 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Priority Technology Holdings (PRTH) Overvalued in 2026?
Based on GuruFocus' analysis, Priority Technology Holdings stock appears to be undervalued.
The current stock price of $5.34 is trading 11.7% below its estimated GF Value™ of $6.05.
GuruFocus considers Priority Technology Holdings to be Modestly Undervalued.
Key valuation signals for PRTH:
Profitability Rank: 6 (100% above median its 10-year median of 3.00)
GF Value™: $6.05 vs. price of $5.34 (11.7% below fair value)
No single metric tells the full story. See the PRTH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Priority Technology Holdings Inc is a fintech company that provides payment and banking-related solutions, including services for collecting, storing, lending, and transferring money for businesses. The company has three reportable segments: i) Merchant Solutions: Provides full-service acquiring and payment-enabled solutions for B2C transactions, ii) Payables: Provides AP automation solutions to corporations, software partners and FIs in addition to improving cash flows by providing instant access to working capital and iii) Treasury Solutions: Provides embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The majority of the company's revenue is derived from the Merchant Solutions segment.
82GF Score
Get the complete analysis for PRTH
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PRTH has been successfully added to your 
