PRTH (Priority Technology Holdings) Cyclically Adjusted PS Ratio: 0.55 (As of Aug. 17, 2026) — 11% Below Median

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PRTH Priority Technology Holdings Inc PRTH
82 GF Score
Price $5.34
GF Value $6.05
Valuation Modestly Undervalued
! 10 Warning Signs
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What is Priority Technology Holdings Cyclically Adjusted PS Ratio?

Priority Technology Holdings PRTH -2.73% 82 Cyclically Adjusted PS Ratio is 0.55 as of Aug. 17, 2026, which is 11% below its 10-year median of 0.62. GuruFocus rates PRTH with a GF Score™ of 82/100 and a GF Value™ of $6.05 (Modestly Undervalued). The stock has 10 warning signs investors should review. Among 1,599 Software companies, Priority Technology Holdings ranks better than 77.36% on this metric.

As of today (2026-08-17), Priority Technology Holdings's current share price is $5.34. Priority Technology Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was $9.65. Priority Technology Holdings's Cyclically Adjusted PS Ratio for today is 0.55.

The historical rank and industry rank for Priority Technology Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:

PRTH' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.49   Med: 0.62   Max: 0.85
Current: 0.57

During the past years, Priority Technology Holdings's highest Cyclically Adjusted PS Ratio was 0.85. The lowest was 0.49. And the median was 0.62.

PRTH's Cyclically Adjusted PS Ratio is ranked better than
77.36% of 1599 companies
in the Software industry
Industry Median: 1.69 vs PRTH: 0.57

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Priority Technology Holdings's adjusted revenue per share data for the three months ended in Jun. 2026 was $3.129. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $9.65 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Priority Technology Holdings  (NAS:PRTH) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Priority Technology Holdings Cyclically Adjusted PS Ratio Related Terms


Priority Technology Holdings Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Priority Technology Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Priority Technology Holdings Cyclically Adjusted PS Ratio Chart

Priority Technology Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.59

Priority Technology Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.75 0.59 0.50 0.69

PRTH vs YEXT, AIOT, PAYS: Cyclically Adjusted PS Ratio Comparison

For the Software - Infrastructure subindustry, Priority Technology Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Priority Technology Holdings Cyclically Adjusted PS Ratio vs Software Industry

For the Software industry and Technology sector, Priority Technology Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Priority Technology Holdings's Cyclically Adjusted PS Ratio falls into.


PRTH
82GF Score
Priority Technology Holdings Inc PRTH
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Priority Technology Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Priority Technology Holdings's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=5.34/9.65
=0.55

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Priority Technology Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Priority Technology Holdings's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=3.129/333.9520*333.9520
=3.129

Current CPI (Jun. 2026) = 333.9520.

Priority Technology Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 0.000 241.428 0.000
201612 0.000 241.432 0.000
201703 0.000 243.801 0.000
201706 0.000 244.955 0.000
201709 0.000 246.819 0.000
201712 0.000 246.524 0.000
201803 0.000 249.554 0.000
201806 0.000 251.989 0.000
201809 1.605 252.439 2.123
201812 0.793 251.233 1.054
201903 1.305 254.202 1.714
201906 1.373 256.143 1.790
201909 1.401 256.759 1.822
201912 1.465 256.974 1.904
202003 1.445 258.115 1.870
202006 1.376 257.797 1.782
202009 1.619 260.280 2.077
202012 1.568 260.474 2.010
202103 1.677 264.877 2.114
202106 1.799 271.696 2.211
202109 1.841 274.310 2.241
202112 1.834 278.802 2.197
202203 1.950 287.504 2.265
202206 2.117 296.311 2.386
202209 2.134 296.808 2.401
202212 2.283 296.797 2.569
202303 2.368 301.836 2.620
202306 2.328 305.109 2.548
202309 2.411 307.789 2.616
202312 2.538 306.746 2.763
202403 2.637 312.332 2.820
202406 2.828 314.175 3.006
202409 2.835 315.301 3.003
202412 2.902 315.605 3.071
202503 2.813 319.799 2.937
202506 3.004 322.561 3.110
202509 2.976 324.800 3.060
202512 2.917 324.054 3.006
202603 2.983 330.213 3.017
202606 3.129 333.952 3.129

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.55 mean?
Priority Technology Holdings (PRTH) has a Cyclically Adjusted PS Ratio of 0.55 as of Aug. 17, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Priority Technology Holdings and its competitors. This is 11% below median its historical median of 0.62. Over the past decade, Priority Technology Holdings' Cyclically Adjusted PS Ratio has ranged from 0.49 to 0.85. According to the industry distribution chart, Priority Technology Holdings ranks #362 out of 1599 companies in the Software industry, placing it in the top 22.6%.
Is Priority Technology Holdings' Cyclically Adjusted PS Ratio too high?
Priority Technology Holdings' current Cyclically Adjusted PS Ratio of 0.55 is 11% below median its 10-year median of 0.62. Over the past 10 years, this metric has ranged from a low of 0.49 to a high of 0.85. The Software industry median Cyclically Adjusted PS Ratio is 1.69. Priority Technology Holdings' value of 0.55 is 67.5% below this industry median. Based on the distribution chart, Priority Technology Holdings ranks #362 out of 1599 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Priority Technology Holdings has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Priority Technology Holdings' Cyclically Adjusted PS Ratio compare to YEXT and AIOT?
According to the Software industry distribution chart, Priority Technology Holdings ranks #362 out of 1599 companies for Cyclically Adjusted PS Ratio. This places Priority Technology Holdings in the top 23% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 1.69. Priority Technology Holdings' value of 0.55 is 67.5% below this benchmark. Historically, Priority Technology Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.49 to 0.85 over the past decade. While the company's 10-year median is 0.62 vs. the industry median of 1.69, Priority Technology Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Software company?
The median Cyclically Adjusted PS Ratio among Software companies is 1.69, based on 1,599 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Priority Technology Holdings's current Cyclically Adjusted PS Ratio of 0.55 is 67.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Priority Technology Holdings and its competitors. For the Software industry, the median Cyclically Adjusted PS Ratio is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Priority Technology Holdings's current Cyclically Adjusted PS Ratio is 0.55, which is 11% below median its own 10-year median of 0.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Priority Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Priority Technology Holdings (PRTH) is currently considered Modestly Undervalued. The stock's GF Value™ is $6.05, compared to a current price of $5.34 — trading 11.7% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.55, which is 11% below median its 10-year median of 0.62 and 67.5% below the Software industry median of 1.69. Priority Technology Holdings' overall GF Score™ is 82/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Priority Technology Holdings (PRTH), the current Cyclically Adjusted PS Ratio is 0.55 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Priority Technology Holdings (PRTH) Overvalued in 2026?

Based on GuruFocus' analysis, Priority Technology Holdings stock appears to be undervalued. The current stock price of $5.34 is trading 11.7% below its estimated GF Value™ of $6.05. GuruFocus considers Priority Technology Holdings to be Modestly Undervalued.

Key valuation signals for PRTH:

  • Cyclically Adjusted PS Ratio: 0.55 (11% below median its 10-year median of 0.62)
  • GF Value™: $6.05 vs. price of $5.34 (11.7% below fair value)
  • GF Score™: 82/100 with 10 warning signs
  • Industry Position: 67.5% below the Software median (#362 of 1599)

No single metric tells the full story. See the PRTH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Priority Technology Holdings Business Description

Other Exchanges 60W:Germany
Address 2001 Westside Parkway, Suite 155, Alpharetta, GA, USA, 30004
Priority Technology Holdings Inc is a fintech company that provides payment and banking-related solutions, including services for collecting, storing, lending, and transferring money for businesses. The company has three reportable segments: i) Merchant Solutions: Provides full-service acquiring and payment-enabled solutions for B2C transactions, ii) Payables: Provides AP automation solutions to corporations, software partners and FIs in addition to improving cash flows by providing instant access to working capital and iii) Treasury Solutions: Provides embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The majority of the company's revenue is derived from the Merchant Solutions segment.
82GF Score

Get the complete analysis for PRTH

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$5.34
Price
$6.05
GF Value