Sanrio Co (STU:SJ8) Cyclically Adjusted PB Ratio: 20.16 (As of Aug. 22, 2026) — 353% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:SJ8 Sanrio Co Ltd STU:SJ8
82 GF Score
Price €6.25
GF Value €7.06
Valuation Modestly Undervalued
View Full Analysis

What is Sanrio Co Cyclically Adjusted PB Ratio?

Sanrio Co STU:SJ8 -1.01% 82 Cyclically Adjusted PB Ratio is 20.16 as of Aug. 22, 2026, which is 353% above its 10-year median of 4.45. GuruFocus rates STU:SJ8 with a GF Score™ of 82/100 and a GF Value™ of €7.06 (Modestly Undervalued). Among 786 Retail - Cyclical companies, Sanrio Co ranks worse than 98.73% on this metric.

As of today (2026-08-22), Sanrio Co's current share price is €6.249. Sanrio Co's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was €0.31. Sanrio Co's Cyclically Adjusted PB Ratio for today is 20.16.

The historical rank and industry rank for Sanrio Co's Cyclically Adjusted PB Ratio or its related term are showing as below:

STU:SJ8' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 2.08   Med: 4.45   Max: 33.03
Current: 21.39

During the past years, Sanrio Co's highest Cyclically Adjusted PB Ratio was 33.03. The lowest was 2.08. And the median was 4.45.

STU:SJ8's Cyclically Adjusted PB Ratio is ranked worse than
98.73% of 786 companies
in the Retail - Cyclical industry
Industry Median: 1.22 vs STU:SJ8: 21.39

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Sanrio Co's adjusted book value per share data for the three months ended in Mar. 2026 was €0.700. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €0.31 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Sanrio Co  (STU:SJ8) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Sanrio Co Cyclically Adjusted PB Ratio Related Terms


Sanrio Co Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Sanrio Co's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sanrio Co Cyclically Adjusted PB Ratio Chart

Sanrio Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.15 9.33 13.72 28.54 17.81

Sanrio Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 28.24 27.20 18.50 17.81 0.00

STU:SJ8 vs CASY, WSM, ULTA: Cyclically Adjusted PB Ratio Comparison

For the Specialty Retail subindustry, Sanrio Co's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sanrio Co Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sanrio Co's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Sanrio Co's Cyclically Adjusted PB Ratio falls into.


STU:SJ8
82GF Score
Sanrio Co Ltd STU:SJ8
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sanrio Co Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Sanrio Co's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=6.249/0.31
=20.16

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sanrio Co's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Sanrio Co's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.7/112.7000*112.7000
=0.700

Current CPI (Mar. 2026) = 112.7000.

Sanrio Co Quarterly Data

Book Value per Share CPI Adj_Book
201606 0.329 98.100 0.378
201609 0.334 98.000 0.384
201612 0.305 98.400 0.349
201703 0.344 98.100 0.395
201706 0.317 98.500 0.363
201709 0.308 98.800 0.351
201712 0.294 99.400 0.333
201803 0.315 99.200 0.358
201806 0.314 99.200 0.357
201809 0.312 99.900 0.352
201812 0.320 99.700 0.362
201903 0.326 99.700 0.369
201906 0.326 99.800 0.368
201909 0.335 100.100 0.377
201912 0.324 100.500 0.363
202003 0.308 100.300 0.346
202006 0.282 99.900 0.318
202009 0.262 99.900 0.296
202012 0.237 99.300 0.269
202103 0.238 99.900 0.268
202106 0.254 99.500 0.288
202109 0.262 100.100 0.295
202112 0.267 100.100 0.301
202203 0.277 101.100 0.309
202206 0.267 101.800 0.296
202209 0.293 103.100 0.320
202212 0.309 104.100 0.335
202303 0.323 104.400 0.349
202306 0.318 105.200 0.341
202309 0.354 106.200 0.376
202312 0.378 106.800 0.399
202403 0.336 107.200 0.353
202406 0.369 108.200 0.384
202409 0.449 108.900 0.465
202412 0.472 110.700 0.481
202503 0.560 111.100 0.568
202506 0.561 111.700 0.566
202509 0.676 112.000 0.680
202512 0.622 113.000 0.620
202603 0.700 112.700 0.700

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 20.16 mean?
Sanrio Co (STU:SJ8) has a Cyclically Adjusted PB Ratio of 20.16 as of Aug. 22, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Sanrio Co and its competitors. This is 353% above median its historical median of 4.45. Over the past decade, Sanrio Co's Cyclically Adjusted PB Ratio has ranged from 2.08 to 33.03. According to the industry distribution chart, Sanrio Co ranks #776 out of 786 companies in the Retail - Cyclical industry, placing it in the top 98.7%.
Is Sanrio Co's Cyclically Adjusted PB Ratio too high?
Sanrio Co's current Cyclically Adjusted PB Ratio of 20.16 is 353% above median its 10-year median of 4.45. Over the past 10 years, this metric has ranged from a low of 2.08 to a high of 33.03. The Retail - Cyclical industry median Cyclically Adjusted PB Ratio is 1.22. Sanrio Co's value of 20.16 is 1552.5% above this industry median. Based on the distribution chart, Sanrio Co ranks #776 out of 786 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Sanrio Co has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Cyclically Adjusted PB Ratio compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Sanrio Co ranks #776 out of 786 companies for Cyclically Adjusted PB Ratio. This places Sanrio Co in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.22. Sanrio Co's value of 20.16 is 1552.5% above this benchmark. Historically, Sanrio Co's own Cyclically Adjusted PB Ratio has ranged from 2.08 to 33.03 over the past decade. While the company's 10-year median is 4.45 vs. the industry median of 1.22, Sanrio Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PB Ratio among Retail - Cyclical companies is 1.22, based on 786 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sanrio Co's current Cyclically Adjusted PB Ratio of 20.16 is 1552.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Sanrio Co and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PB Ratio is 1.22 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sanrio Co's current Cyclically Adjusted PB Ratio is 20.16, which is 353% above median its own 10-year median of 4.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (STU:SJ8) is currently considered Modestly Undervalued. The stock's GF Value™ is €7.06, compared to a current price of €6.25 — trading 11.5% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 20.16, which is 353% above median its 10-year median of 4.45 and 1552.5% above the Retail - Cyclical industry median of 1.22. Sanrio Co's overall GF Score™ is 82/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Sanrio Co (STU:SJ8), the current Cyclically Adjusted PB Ratio is 20.16 as of Aug. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sanrio Co (STU:SJ8) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of €6.25 is trading 11.5% below its estimated GF Value™ of €7.06. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for STU:SJ8:

  • Cyclically Adjusted PB Ratio: 20.16 (353% above median its 10-year median of 4.45)
  • GF Value™: €7.06 vs. price of €6.25 (11.5% below fair value)
  • GF Score™: 82/100
  • Industry Position: 1552.5% above the Retail - Cyclical median (#776 of 786)

No single metric tells the full story. See the STU:SJ8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
82GF Score

Get the complete analysis for STU:SJ8

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€6.25
Price
€7.06
GF Value