Sanrio Co (STU:SJ8) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:SJ8 Sanrio Co Ltd STU:SJ8
83 GF Score
Price €6.17
GF Value €7.21
Valuation Modestly Undervalued
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What is Sanrio Co Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Sanrio Co Valuation Rank Related Terms

STU:SJ8
83GF Score
Sanrio Co Ltd STU:SJ8
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Sanrio Co (STU:SJ8) Overvalued in 2026?

Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued. The current stock price of €6.17 is trading 14.5% below its estimated GF Value™ of €7.21. GuruFocus considers Sanrio Co to be Modestly Undervalued.

Key valuation signals for STU:SJ8:

  • Valuation Rank:
  • GF Value™: €7.21 vs. price of €6.17 (14.5% below fair value)
  • GF Score™: 83/100

No single metric tells the full story. See the STU:SJ8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Sanrio Co Business Description

Address 1-11-1 Osaki, Shinagawa-ku, Tokyo, JPN, 141-8603
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
83GF Score

Get the complete analysis for STU:SJ8

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€6.17
Price
€7.21
GF Value