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TUI AGTUIFF 69 Cyclically Adjusted PB Ratio is 1.10 as of Jul. 26, 2026, which is 4% below its 10-year median of 1.15. GuruFocus rates TUIFF with a GF Score™ of 69/100 and a GF Value™ of $8.22 (Fairly Valued). The stock has 4 warning signs investors should review. Among 647 Travel & Leisure companies, TUI AG ranks better than 51.93% on this metric.
As of today (2026-07-26), TUI AG's current share price is $7.993. TUI AG's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $7.29. TUI AG's Cyclically Adjusted PB Ratio for today is 1.10.
The historical rank and industry rank for TUI AG's Cyclically Adjusted PB Ratio or its related term are showing as below:
TUIFF'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.47 Med: 1.15 Max: 2.93
Current: 1.11
During the past years, TUI AG's highest Cyclically Adjusted PB Ratio was 2.93. The lowest was 0.47. And the median was 1.15.
TUIFF's Cyclically Adjusted PB Ratio is ranked better than 51.93% of 647
companies
in the Travel & Leisure industry
Industry Median: 1.19
vs TUIFF: 1.11
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
TUI AG's adjusted book value per share data for the three months ended in Mar. 2026 was $4.605. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $7.29 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
TUI AG (OTCPK:TUIFF) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
TUI AG Cyclically Adjusted PB Ratio Related Terms
TUI AG Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for TUI AG's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TUIFF vs BKNG, ABNB, RCL: Cyclically Adjusted PB Ratio Comparison
For the Travel Services subindustry, TUI AG's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TUI AG Cyclically Adjusted PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where TUI AG's Cyclically Adjusted PB Ratio falls into.
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
TUI AG's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 1.10 mean?
TUI AG (TUIFF) has a Cyclically Adjusted PB Ratio of 1.10 as of Jul. 26, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on TUI AG and its competitors. This is near median its historical median of 1.15. Over the past decade, TUI AG's Cyclically Adjusted PB Ratio has ranged from 0.47 to 2.93. According to the industry distribution chart, TUI AG ranks #311 out of 647 companies in the Travel & Leisure industry, placing it in the top 48.1%.
Is TUI AG's Cyclically Adjusted PB Ratio too high?
TUI AG's current Cyclically Adjusted PB Ratio of 1.10 is near median its 10-year median of 1.15. Over the past 10 years, this metric has ranged from a low of 0.47 to a high of 2.93. The Travel & Leisure industry median Cyclically Adjusted PB Ratio is 1.19. TUI AG's value of 1.10 is 7.6% below this industry median. Based on the distribution chart, TUI AG ranks #311 out of 647 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, TUI AG has a GF Score™ of 69/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's Cyclically Adjusted PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, TUI AG ranks #311 out of 647 companies for Cyclically Adjusted PB Ratio. This puts TUI AG in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.19. TUI AG's value of 1.10 is 7.6% below this benchmark. Historically, TUI AG's own Cyclically Adjusted PB Ratio has ranged from 0.47 to 2.93 over the past decade. While the company's 10-year median is 1.15 vs. the industry median of 1.19, TUI AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PB Ratio among Travel & Leisure companies is 1.19, based on 647 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. TUI AG's current Cyclically Adjusted PB Ratio of 1.10 is 7.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on TUI AG and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PB Ratio is 1.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. TUI AG's current Cyclically Adjusted PB Ratio is 1.10, which is near median its own 10-year median of 1.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (TUIFF) is currently considered Fairly Valued. The stock's GF Value™ is $8.22, compared to a current price of $7.99 — trading 2.8% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.10, which is near median its 10-year median of 1.15 and 7.6% below the Travel & Leisure industry median of 1.19. TUI AG's overall GF Score™ is 69/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For TUI AG (TUIFF), the current Cyclically Adjusted PB Ratio is 1.10 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TUI AG (TUIFF) Overvalued in 2026?
Based on GuruFocus' analysis, TUI AG stock appears to be undervalued.
The current stock price of $7.99 is trading 2.8% below its estimated GF Value™ of $8.22.
GuruFocus considers TUI AG to be Fairly Valued.
Key valuation signals for TUIFF:
Cyclically Adjusted PB Ratio: 1.10 (near median its 10-year median of 1.15)
GF Value™: $8.22 vs. price of $7.99 (2.8% below fair value)
Industry Position: 7.6% below the Travel & Leisure median (#311 of 647)
No single metric tells the full story. See the TUIFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
69GF Score
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