GoPro (WBO:GPRO) Cyclically Adjusted PB Ratio: (As of Aug. 11, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:GPRO GoPro Inc WBO:GPRO
30 GF Score
Price €0.55
GF Value €0.92
Valuation Possible Value Trap
! 6 Warning Signs
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What is GoPro Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


GoPro  (WBO:GPRO) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


GoPro Cyclically Adjusted PB Ratio Related Terms


GoPro Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for GoPro's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro Cyclically Adjusted PB Ratio Chart

GoPro Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 1.61 1.04 0.34 0.54

GoPro Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.25 0.76 0.54 0.31 0.00

WBO:GPRO vs TKLS, ZEPP, FXHO: Cyclically Adjusted PB Ratio Comparison

For the Consumer Electronics subindustry, GoPro's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro Cyclically Adjusted PB Ratio vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where GoPro's Cyclically Adjusted PB Ratio falls into.


WBO:GPRO
30GF Score
GoPro Inc WBO:GPRO
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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GoPro Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

GoPro's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, GoPro's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.166/333.9520*333.9520
=-0.166

Current CPI (Jun. 2026) = 333.9520.

GoPro Quarterly Data

Book Value per Share CPI Adj_Book
201609 3.218 241.428 4.451
201612 2.997 241.432 4.145
201703 2.376 243.801 3.255
201706 1.924 244.955 2.623
201709 1.956 246.819 2.647
201712 1.727 246.524 2.339
201803 1.185 249.554 1.586
201806 1.081 251.989 1.433
201809 0.985 252.439 1.303
201812 1.241 251.233 1.650
201903 1.145 254.202 1.504
201906 1.130 256.143 1.473
201909 0.768 256.759 0.999
201912 1.347 256.974 1.751
202003 1.083 258.115 1.401
202006 0.789 257.797 1.022
202009 0.809 260.280 1.038
202012 1.175 260.474 1.506
202103 1.158 264.877 1.460
202106 1.283 271.696 1.577
202109 3.025 274.310 3.683
202112 3.484 278.802 4.173
202203 3.423 287.504 3.976
202206 3.596 296.311 4.053
202209 3.937 296.808 4.430
202212 3.727 296.797 4.194
202303 3.504 301.836 3.877
202306 3.405 305.109 3.727
202309 3.446 307.789 3.739
202312 3.400 306.746 3.702
202403 1.359 312.332 1.453
202406 1.123 314.175 1.194
202409 1.071 315.301 1.134
202412 0.932 315.605 0.986
202503 0.646 319.799 0.675
202506 0.537 322.561 0.556
202509 0.429 324.800 0.441
202512 0.403 324.054 0.415
202603 -0.010 330.213 -0.010
202606 -0.166 333.952 -0.166

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is GoPro (WBO:GPRO) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be undervalued. The current stock price of €0.55 is trading 40.7% below its estimated GF Value™ of €0.92. GuruFocus considers GoPro to be Possible Value Trap.

Key valuation signals for WBO:GPRO:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €0.92 vs. price of €0.55 (40.7% below fair value)
  • GF Score™: 30/100 with 6 warning signs

No single metric tells the full story. See the WBO:GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
30GF Score

Get the complete analysis for WBO:GPRO

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.55
Price
€0.92
GF Value