GoPro (WBO:GPRO) Quality Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:GPRO GoPro Inc WBO:GPRO
47 GF Score
Price €0.64
GF Value €1.07
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is GoPro Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

GoPro Quality Rank Related Terms

WBO:GPRO
47GF Score
GoPro Inc WBO:GPRO
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is GoPro (WBO:GPRO) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be undervalued. The current stock price of €0.64 is trading 40% below its estimated GF Value™ of €1.07. GuruFocus considers GoPro to be Possible Value Trap.

Key valuation signals for WBO:GPRO:

  • Quality Rank:
  • GF Value™: €1.07 vs. price of €0.64 (40% below fair value)
  • GF Score™: 47/100 with 6 warning signs

No single metric tells the full story. See the WBO:GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
47GF Score

Get the complete analysis for WBO:GPRO

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.64
Price
€1.07
GF Value