GoPro (WBO:GPRO) Cyclically Adjusted PS Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:GPRO GoPro Inc WBO:GPRO
32 GF Score
Price €1.14
GF Value €0.70
Valuation Significantly Overvalued
! 5 Warning Signs
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What is GoPro Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


GoPro  (WBO:GPRO) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


GoPro Cyclically Adjusted PS Ratio Related Terms


GoPro Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for GoPro's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro Cyclically Adjusted PS Ratio Chart

GoPro Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.21 0.54 0.37 0.13 0.17

GoPro Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.07 0.23 0.17 0.09 0.09

WBO:GPRO vs TKLS, ZEPP, UEIC: Cyclically Adjusted PS Ratio Comparison

For the Consumer Electronics subindustry, GoPro's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where GoPro's Cyclically Adjusted PS Ratio falls into.


WBO:GPRO
32GF Score
GoPro Inc WBO:GPRO
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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GoPro Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

GoPro's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, GoPro's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.527/333.9520*333.9520
=0.527

Current CPI (Jun. 2026) = 333.9520.

GoPro Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 1.538 241.428 2.127
201612 3.554 241.432 4.916
201703 1.435 243.801 1.966
201706 1.977 244.955 2.695
201709 2.003 246.819 2.710
201712 2.077 246.524 2.814
201803 1.194 249.554 1.598
201806 1.705 251.989 2.260
201809 1.755 252.439 2.322
201812 2.309 251.233 3.069
201903 1.499 254.202 1.969
201906 1.799 256.143 2.345
201909 0.810 256.759 1.054
201912 3.245 256.974 4.217
202003 0.734 258.115 0.950
202006 0.821 257.797 1.064
202009 1.581 260.280 2.029
202012 1.918 260.474 2.459
202103 1.111 264.877 1.401
202106 1.257 271.696 1.545
202109 1.651 274.310 2.010
202112 2.103 278.802 2.519
202203 1.023 287.504 1.188
202206 1.330 296.311 1.499
202209 1.749 296.808 1.968
202212 2.027 296.797 2.281
202303 1.048 301.836 1.160
202306 1.433 305.109 1.568
202309 1.775 307.789 1.926
202312 1.819 306.746 1.980
202403 0.948 312.332 1.014
202406 1.134 314.175 1.205
202409 1.533 315.301 1.624
202412 1.214 315.605 1.285
202503 0.816 319.799 0.852
202506 0.853 322.561 0.883
202509 0.877 324.800 0.902
202512 1.076 324.054 1.109
202603 0.519 330.213 0.525
202606 0.527 333.952 0.527

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is GoPro (WBO:GPRO) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be overvalued. The current stock price of €1.14 is trading 62.9% above its estimated GF Value™ of €0.70. GuruFocus considers GoPro to be Significantly Overvalued.

Key valuation signals for WBO:GPRO:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €0.70 vs. price of €1.14 (62.9% above fair value)
  • GF Score™: 32/100 with 5 warning signs

No single metric tells the full story. See the WBO:GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
32GF Score

Get the complete analysis for WBO:GPRO

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.14
Price
€0.70
GF Value