Itau Unibanco Holding (BSP:ITUB4) Cyclically Adjusted PS Ratio: 2.86 (As of Jul. 18, 2026) — 37% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:ITUB4 Itau Unibanco Holding SA BSP:ITUB4
65 GF Score
Price R$41.96
GF Value R$31.06
Valuation Significantly Overvalued
! 9 Warning Signs
View Full Analysis

What is Itau Unibanco Holding Cyclically Adjusted PS Ratio?

Itau Unibanco Holding BSP:ITUB4 -1.39% 65 Cyclically Adjusted PS Ratio is 2.86 as of Jul. 18, 2026, which is 37% above its 10-year median of 2.09. GuruFocus rates BSP:ITUB4 with a GF Score™ of 65/100 and a GF Value™ of R$31.06 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,303 Banks companies, Itau Unibanco Holding ranks better than 54.57% on this metric.

As of today (2026-07-18), Itau Unibanco Holding's current share price is R$41.96. Itau Unibanco Holding's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was R$14.68. Itau Unibanco Holding's Cyclically Adjusted PS Ratio for today is 2.86.

The historical rank and industry rank for Itau Unibanco Holding's Cyclically Adjusted PS Ratio or its related term are showing as below:

BSP:ITUB4' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.42   Med: 2.09   Max: 3.24
Current: 3.1

During the past years, Itau Unibanco Holding's highest Cyclically Adjusted PS Ratio was 3.24. The lowest was 1.42. And the median was 2.09.

BSP:ITUB4's Cyclically Adjusted PS Ratio is ranked better than
54.57% of 1303 companies
in the Banks industry
Industry Median: 3.37 vs BSP:ITUB4: 3.10

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Itau Unibanco Holding's adjusted revenue per share data for the three months ended in Mar. 2026 was R$3.699. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is R$14.68 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Itau Unibanco Holding  (BSP:ITUB4) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Itau Unibanco Holding Cyclically Adjusted PS Ratio Related Terms


Itau Unibanco Holding Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Itau Unibanco Holding's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Itau Unibanco Holding Cyclically Adjusted PS Ratio Chart

Itau Unibanco Holding Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.46 1.59 1.98 1.76 2.55

Itau Unibanco Holding Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.94 2.29 2.37 2.55 2.96

Itau Unibanco Holding Cyclically Adjusted PS Ratio Competitor Comparison

For the Banks - Regional subindustry, Itau Unibanco Holding's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Itau Unibanco Holding Cyclically Adjusted PS Ratio vs Banks Industry

For the Banks industry and Financial Services sector, Itau Unibanco Holding's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Itau Unibanco Holding's Cyclically Adjusted PS Ratio falls into.


BSP:ITUB4
65GF Score
Itau Unibanco Holding SA BSP:ITUB4
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Itau Unibanco Holding Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Itau Unibanco Holding's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=41.96/14.68
=2.86

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Itau Unibanco Holding's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Itau Unibanco Holding's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=3.699/175.0655*175.0655
=3.699

Current CPI (Mar. 2026) = 175.0655.

Itau Unibanco Holding Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 2.743 108.851 4.412
201609 2.413 109.986 3.841
201612 2.521 110.802 3.983
201703 2.515 111.869 3.936
201706 2.269 112.115 3.543
201709 2.547 112.777 3.954
201712 2.179 114.068 3.344
201803 2.363 114.868 3.601
201806 1.779 117.038 2.661
201809 2.437 117.881 3.619
201812 2.434 118.340 3.601
201903 2.427 120.124 3.537
201906 2.442 120.977 3.534
201909 2.289 121.292 3.304
201912 2.882 123.436 4.087
202003 1.064 124.092 1.501
202006 2.039 123.557 2.889
202009 2.185 125.095 3.058
202012 3.688 129.012 5.004
202103 2.481 131.660 3.299
202106 2.838 133.871 3.711
202109 2.622 137.913 3.328
202112 3.022 141.992 3.726
202203 2.997 146.537 3.580
202206 3.042 149.784 3.555
202209 3.083 147.800 3.652
202212 3.095 150.207 3.607
202303 3.082 153.352 3.518
202306 3.485 154.519 3.948
202309 3.608 155.464 4.063
202312 2.844 157.148 3.168
202403 3.605 159.372 3.960
202406 3.612 161.052 3.926
202409 3.396 162.342 3.662
202412 3.581 164.740 3.805
202503 3.810 168.102 3.968
202506 3.426 169.670 3.535
202509 3.774 170.739 3.870
202512 3.558 171.765 3.626
202603 3.699 175.066 3.699

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.86 mean?
Itau Unibanco Holding (BSP:ITUB4) has a Cyclically Adjusted PS Ratio of 2.86 as of Jul. 18, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Itau Unibanco Holding and its competitors. This is 37% above median its historical median of 2.09. Over the past decade, Itau Unibanco Holding's Cyclically Adjusted PS Ratio has ranged from 1.42 to 3.24. According to the industry distribution chart, Itau Unibanco Holding ranks #592 out of 1303 companies in the Banks industry, placing it in the top 45.4%.
Is Itau Unibanco Holding's Cyclically Adjusted PS Ratio too high?
Itau Unibanco Holding's current Cyclically Adjusted PS Ratio of 2.86 is 37% above median its 10-year median of 2.09. Over the past 10 years, this metric has ranged from a low of 1.42 to a high of 3.24. The Banks industry median Cyclically Adjusted PS Ratio is 3.37. Itau Unibanco Holding's value of 2.86 is 15.1% below this industry median. Based on the distribution chart, Itau Unibanco Holding ranks #592 out of 1303 companies in the Banks industry, which is above the industry midpoint. Overall, Itau Unibanco Holding has a GF Score™ of 65/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Itau Unibanco Holding's Cyclically Adjusted PS Ratio compare to competitors?
According to the Banks industry distribution chart, Itau Unibanco Holding ranks #592 out of 1303 companies for Cyclically Adjusted PS Ratio. This puts Itau Unibanco Holding in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 3.37. Itau Unibanco Holding's value of 2.86 is 15.1% below this benchmark. Historically, Itau Unibanco Holding's own Cyclically Adjusted PS Ratio has ranged from 1.42 to 3.24 over the past decade. While the company's 10-year median is 2.09 vs. the industry median of 3.37, Itau Unibanco Holding has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Banks company?
The median Cyclically Adjusted PS Ratio among Banks companies is 3.37, based on 1,303 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Itau Unibanco Holding's current Cyclically Adjusted PS Ratio of 2.86 is 15.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Itau Unibanco Holding and its competitors. For the Banks industry, the median Cyclically Adjusted PS Ratio is 3.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Itau Unibanco Holding's current Cyclically Adjusted PS Ratio is 2.86, which is 37% above median its own 10-year median of 2.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Itau Unibanco Holding stock overvalued right now?
Based on GuruFocus' analysis, Itau Unibanco Holding (BSP:ITUB4) is currently considered Significantly Overvalued. The stock's GF Value™ is R$31.06, compared to a current price of R$41.96 — trading 35.1% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.86, which is 37% above median its 10-year median of 2.09 and 15.1% below the Banks industry median of 3.37. Itau Unibanco Holding's overall GF Score™ is 65/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Itau Unibanco Holding (BSP:ITUB4), the current Cyclically Adjusted PS Ratio is 2.86 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Itau Unibanco Holding (BSP:ITUB4) Overvalued in 2026?

Based on GuruFocus' analysis, Itau Unibanco Holding stock appears to be overvalued. The current stock price of R$41.96 is trading 35.1% above its estimated GF Value™ of R$31.06. GuruFocus considers Itau Unibanco Holding to be Significantly Overvalued.

Key valuation signals for BSP:ITUB4:

  • Cyclically Adjusted PS Ratio: 2.86 (37% above median its 10-year median of 2.09)
  • GF Value™: R$31.06 vs. price of R$41.96 (35.1% above fair value)
  • GF Score™: 65/100 with 9 warning signs
  • Industry Position: 15.1% below the Banks median (#592 of 1303)

No single metric tells the full story. See the BSP:ITUB4 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Itau Unibanco Holding Business Description

Address Praca Alfredo Egydio de Souza Aranha, 100, Torre Olavo Setubal, Parque Jabaquara, Sao Paulo, SP, BRA, 04344-902
Itaú Unibanco is the largest privately held bank in Brazil, the result of the 2008 merger between Banco Itaú and Unibanco. In addition to Brazil, the bank has significant operations in Chile, Colombia, Argentina, Uruguay, and Paraguay. Itaú's commercial and consumer loans account for 35% and 43% of the bank's total loans, respectively, while foreign loans account for 22% of its portfolio as of the end of 2025. The bank also operates the fifth-largest insurer in Brazil and is the second-largest asset manager in the country, giving it broad reach over the Brazilian financial system.
65GF Score

Get the complete analysis for BSP:ITUB4

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$41.96
Price
R$31.06
GF Value