Brown-Forman (MIL:1BFB) Cyclically Adjusted PS Ratio: 2.78 (As of Jul. 29, 2026) — 66% Below Median

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MIL:1BFB Brown-Forman Corp MIL:1BFB
48 GF Score
Price €25.52
GF Value €40.58
Valuation Significantly Undervalued
! 5 Warning Signs
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What is Brown-Forman Cyclically Adjusted PS Ratio?

Brown-Forman MIL:1BFB +12.37% 48 Cyclically Adjusted PS Ratio is 2.78 as of Jul. 29, 2026, which is 66% below its 10-year median of 8.20. GuruFocus rates MIL:1BFB with a GF Score™ of 48/100 and a GF Value™ of €40.58 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 172 Beverages - Alcoholic companies, Brown-Forman ranks worse than 75.58% on this metric.

As of today (2026-07-29), Brown-Forman's current share price is €25.52. Brown-Forman's Cyclically Adjusted Revenue per Share for the quarter that ended in Apr. 2026 was €9.18. Brown-Forman's Cyclically Adjusted PS Ratio for today is 2.78.

The historical rank and industry rank for Brown-Forman's Cyclically Adjusted PS Ratio or its related term are showing as below:

MIL:1BFB' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 2.56   Med: 8.2   Max: 12.42
Current: 3.17

During the past years, Brown-Forman's highest Cyclically Adjusted PS Ratio was 12.42. The lowest was 2.56. And the median was 8.20.

MIL:1BFB's Cyclically Adjusted PS Ratio is ranked worse than
75.58% of 172 companies
in the Beverages - Alcoholic industry
Industry Median: 1.58 vs MIL:1BFB: 3.17

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Brown-Forman's adjusted revenue per share data for the three months ended in Apr. 2026 was €1.695. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €9.18 for the trailing ten years ended in Apr. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Brown-Forman  (MIL:1BFB) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Brown-Forman Cyclically Adjusted PS Ratio Related Terms


Brown-Forman Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Brown-Forman's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Brown-Forman Cyclically Adjusted PS Ratio Chart

Brown-Forman Annual Data
Trend Apr17 Apr18 Apr19 Apr20 Apr21 Apr22 Apr23 Apr24 Apr25 Apr26
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.95 8.03 5.62 3.97 2.83

Brown-Forman Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.97 3.26 3.07 3.07 2.83

MIL:1BFB vs MGPI, AGCC, SNDL: Cyclically Adjusted PS Ratio Comparison

For the Beverages - Wineries & Distilleries subindustry, Brown-Forman's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Brown-Forman Cyclically Adjusted PS Ratio vs Beverages - Alcoholic Industry

For the Beverages - Alcoholic industry and Consumer Defensive sector, Brown-Forman's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Brown-Forman's Cyclically Adjusted PS Ratio falls into.


MIL:1BFB
48GF Score
Brown-Forman Corp MIL:1BFB
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Brown-Forman Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Brown-Forman's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=25.52/9.18
=2.78

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Brown-Forman's Cyclically Adjusted Revenue per Share for the quarter that ended in Apr. 2026 is calculated as:

For example, Brown-Forman's adjusted Revenue per Share data for the three months ended in Apr. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Apr. 2026 (Change)*Current CPI (Apr. 2026)
=1.695/333.0200*333.0200
=1.695

Current CPI (Apr. 2026) = 333.0200.

Brown-Forman Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201607 1.208 240.628 1.672
201610 1.539 241.729 2.120
201701 1.569 242.839 2.152
201704 1.341 244.524 1.826
201707 1.298 244.786 1.766
201710 1.609 246.663 2.172
201801 1.487 247.867 1.998
201804 1.228 250.546 1.632
201807 1.354 252.006 1.789
201810 1.637 252.885 2.156
201901 1.649 251.712 2.182
201904 1.379 255.548 1.797
201907 1.423 256.571 1.847
201910 1.861 257.346 2.408
202001 1.685 257.971 2.175
202004 1.358 256.389 1.764
202007 1.364 259.101 1.753
202010 1.742 260.388 2.228
202101 1.555 261.582 1.980
202104 1.412 267.054 1.761
202107 1.594 273.003 1.944
202110 1.783 276.589 2.147
202201 1.908 281.148 2.260
202204 1.920 289.109 2.212
202207 2.060 296.276 2.315
202210 2.311 298.012 2.582
202301 2.088 299.170 2.324
202304 1.986 303.363 2.180
202307 1.953 305.691 2.128
202310 2.183 307.671 2.363
202401 2.064 308.417 2.229
202404 1.897 313.548 2.015
202407 1.854 314.540 1.963
202410 2.125 315.664 2.242
202501 2.114 317.671 2.216
202504 1.682 320.795 1.746
202507 1.674 323.048 1.726
202510 1.883 0.000
202601 1.942 325.252 1.988
202604 1.695 333.020 1.695

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.78 mean?
Brown-Forman (MIL:1BFB) has a Cyclically Adjusted PS Ratio of 2.78 as of Jul. 29, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Brown-Forman and its competitors. This is 66% below median its historical median of 8.20. Over the past decade, Brown-Forman's Cyclically Adjusted PS Ratio has ranged from 2.56 to 12.42. According to the industry distribution chart, Brown-Forman ranks #130 out of 172 companies in the Beverages - Alcoholic industry, placing it in the top 75.6%.
Is Brown-Forman's Cyclically Adjusted PS Ratio too high?
Brown-Forman's current Cyclically Adjusted PS Ratio of 2.78 is 66% below median its 10-year median of 8.20. Over the past 10 years, this metric has ranged from a low of 2.56 to a high of 12.42. The Beverages - Alcoholic industry median Cyclically Adjusted PS Ratio is 1.58. Brown-Forman's value of 2.78 is 75.9% above this industry median. Based on the distribution chart, Brown-Forman ranks #130 out of 172 companies in the Beverages - Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Brown-Forman has a GF Score™ of 48/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Brown-Forman's Cyclically Adjusted PS Ratio compare to MGPI and AGCC?
According to the Beverages - Alcoholic industry distribution chart, Brown-Forman ranks #130 out of 172 companies for Cyclically Adjusted PS Ratio. This places Brown-Forman in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.58. Brown-Forman's value of 2.78 is 75.9% above this benchmark. Historically, Brown-Forman's own Cyclically Adjusted PS Ratio has ranged from 2.56 to 12.42 over the past decade. While the company's 10-year median is 8.20 vs. the industry median of 1.58, Brown-Forman has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Beverages - Alcoholic company?
The median Cyclically Adjusted PS Ratio among Beverages - Alcoholic companies is 1.58, based on 172 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brown-Forman's current Cyclically Adjusted PS Ratio of 2.78 is 75.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Brown-Forman and its competitors. For the Beverages - Alcoholic industry, the median Cyclically Adjusted PS Ratio is 1.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brown-Forman's current Cyclically Adjusted PS Ratio is 2.78, which is 66% below median its own 10-year median of 8.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brown-Forman stock overvalued right now?
Based on GuruFocus' analysis, Brown-Forman (MIL:1BFB) is currently considered Significantly Undervalued. The stock's GF Value™ is €40.58, compared to a current price of €25.52 — trading 37.1% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.78, which is 66% below median its 10-year median of 8.20 and 75.9% above the Beverages - Alcoholic industry median of 1.58. Brown-Forman's overall GF Score™ is 48/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Brown-Forman (MIL:1BFB), the current Cyclically Adjusted PS Ratio is 2.78 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Brown-Forman (MIL:1BFB) Overvalued in 2026?

Based on GuruFocus' analysis, Brown-Forman stock appears to be undervalued. The current stock price of €25.52 is trading 37.1% below its estimated GF Value™ of €40.58. GuruFocus considers Brown-Forman to be Significantly Undervalued.

Key valuation signals for MIL:1BFB:

  • Cyclically Adjusted PS Ratio: 2.78 (66% below median its 10-year median of 8.20)
  • GF Value™: €40.58 vs. price of €25.52 (37.1% below fair value)
  • GF Score™: 48/100 with 5 warning signs
  • Industry Position: 75.9% above the Beverages - Alcoholic median (#130 of 172)

No single metric tells the full story. See the MIL:1BFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Brown-Forman Business Description

Address 850 Dixie Highway, Louisville, KY, USA, 40210
Brown-Forman is a US-based manufacturer of premium distilled spirits. It generates over 70% of its revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generated 44% of fiscal 2025 sales from the US, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and 67% of the voting power in the company.
48GF Score

Get the complete analysis for MIL:1BFB

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€25.52
Price
€40.58
GF Value