Nu Skin Enterprises (STU:NUS) Cyclically Adjusted PS Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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STU:NUS Nu Skin Enterprises Inc STU:NUS
60 GF Score
Price €4.00
GF Value €6.52
Valuation Possible Value Trap
! 3 Warning Signs
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What is Nu Skin Enterprises Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Nu Skin Enterprises  (STU:NUS) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Nu Skin Enterprises Cyclically Adjusted PS Ratio Related Terms


Nu Skin Enterprises Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Nu Skin Enterprises's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Nu Skin Enterprises Cyclically Adjusted PS Ratio Chart

Nu Skin Enterprises Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.10 0.87 0.39 0.14 0.18

Nu Skin Enterprises Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.15 0.22 0.18 0.14 0.10

STU:NUS vs ACU, WALD, SKIN: Cyclically Adjusted PS Ratio Comparison

For the Household & Personal Products subindustry, Nu Skin Enterprises's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Nu Skin Enterprises Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Nu Skin Enterprises's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Nu Skin Enterprises's Cyclically Adjusted PS Ratio falls into.


STU:NUS
60GF Score
Nu Skin Enterprises Inc STU:NUS
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Nu Skin Enterprises Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Nu Skin Enterprises's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Nu Skin Enterprises's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=5.665/333.9520*333.9520
=5.665

Current CPI (Jun. 2026) = 333.9520.

Nu Skin Enterprises Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 9.362 241.428 12.950
201612 8.880 241.432 12.283
201703 8.663 243.801 11.866
201706 9.113 244.955 12.424
201709 8.760 246.819 11.852
201712 10.276 246.524 13.920
201803 8.961 249.554 11.992
201806 10.422 251.989 13.812
201809 10.239 252.439 13.545
201812 10.799 251.233 14.355
201903 9.785 254.202 12.855
201906 9.919 256.143 12.932
201909 9.511 256.759 12.370
201912 9.442 256.974 12.270
202003 8.534 258.115 11.041
202006 10.709 257.797 13.873
202009 11.526 260.280 14.788
202012 11.976 260.474 15.354
202103 10.774 264.877 13.584
202106 11.336 271.696 13.934
202109 10.610 274.310 12.917
202112 11.807 278.802 14.143
202203 10.559 287.504 12.265
202206 10.323 296.311 11.634
202209 10.636 296.808 11.967
202212 10.293 296.797 11.582
202303 8.964 301.836 9.918
202306 9.163 305.109 10.029
202309 9.195 307.789 9.977
202312 9.185 306.746 10.000
202403 7.762 312.332 8.299
202406 8.208 314.175 8.725
202409 7.873 315.301 8.339
202412 8.402 315.605 8.890
202503 6.881 319.799 7.186
202506 6.882 322.561 7.125
202509 6.195 324.800 6.370
202512 6.374 324.054 6.569
202603 5.545 330.213 5.608
202606 5.665 333.952 5.665

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Nu Skin Enterprises (STU:NUS) Overvalued in 2026?

Based on GuruFocus' analysis, Nu Skin Enterprises stock appears to be undervalued. The current stock price of €4.00 is trading 38.6% below its estimated GF Value™ of €6.52. GuruFocus considers Nu Skin Enterprises to be Possible Value Trap.

Key valuation signals for STU:NUS:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €6.52 vs. price of €4.00 (38.6% below fair value)
  • GF Score™: 60/100 with 3 warning signs

No single metric tells the full story. See the STU:NUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Nu Skin Enterprises Business Description

Other Exchanges NUS:USANUS:Germany
Address 75 West Center Street, Provo, UT, USA, 84601
Nu Skin Enterprises Inc develops and distributes a comprehensive line of beauty and wellness solutions in various countries. The company operates in two primary product categories: beauty and wellness products. Additionally, the company also operates through its subsidiary, Rhyz. It reports revenue from nine segments, consisting of its seven geographic Nu Skin segments: Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan and two Rhyz segments: manufacturing, which includes manufacturing and packaging subsidiaries it has acquired; and Rhyz Other, which includes other investments by its Rhyz strategic investment arm. The majority of the company's revenue is generated from the Wellness product category from the Americas segment.
60GF Score

Get the complete analysis for STU:NUS

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.00
Price
€6.52
GF Value