HubSpot (BSP:H2UB34) E10: R$-0.15 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:H2UB34 HubSpot Inc BSP:H2UB34
72 GF Score
Price R$22.39
GF Value R$79.73
Valuation Significantly Undervalued
! 2 Warning Signs
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What is HubSpot E10?

HubSpot BSP:H2UB34 +6.67% 72 E10 is R$-0.15 as of Mar. 2026. GuruFocus rates BSP:H2UB34 with a GF Score™ of 72/100 and a GF Value™ of R$79.73 (Significantly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

HubSpot's adjusted earnings per share data for the three months ended in Mar. 2026 was R$0.065. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is R$-0.15 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-14), HubSpot's current stock price is R$22.39. HubSpot's E10 for the quarter that ended in Mar. 2026 was R$-0.15. HubSpot's Shiller PE Ratio of today is .


HubSpot  (BSP:H2UB34) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


HubSpot E10 Related Terms


HubSpot E10 Historical Data

* Premium members only.

The historical data trend for HubSpot's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HubSpot E10 Chart

HubSpot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 -0.20 -0.23 -0.16

HubSpot Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.22 -0.20 -0.19 -0.16 -0.15

BSP:H2UB34 vs FIG, BSY, GWRE: E10 Comparison

For the Software - Application subindustry, HubSpot's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot Shiller PE Ratio vs Software Industry

For the Software industry and Technology sector, HubSpot's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where HubSpot's Shiller PE Ratio falls into.


BSP:H2UB34
72GF Score
HubSpot Inc BSP:H2UB34
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

HubSpot E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, HubSpot's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.065/330.2130*330.2130
=0.065

Current CPI (Mar. 2026) = 330.2130.

HubSpot Quarterly Data

per share eps CPI Adj_EPS
201606 -0.022 241.018 -0.030
201609 -0.020 241.428 -0.027
201612 -0.026 241.432 -0.036
201703 -0.014 243.801 -0.019
201706 -0.017 244.955 -0.023
201709 -0.018 246.819 -0.024
201712 -0.020 246.524 -0.027
201803 -0.027 249.554 -0.036
201806 -0.036 251.989 -0.047
201809 -0.039 252.439 -0.051
201812 -0.023 251.233 -0.030
201903 -0.021 254.202 -0.027
201906 -0.032 256.143 -0.041
201909 -0.029 256.759 -0.037
201912 -0.020 256.974 -0.026
202003 -0.040 258.115 -0.051
202006 -0.070 257.797 -0.090
202009 -0.053 260.280 -0.067
202012 -0.035 260.474 -0.044
202103 -0.056 264.877 -0.070
202106 -0.053 271.696 -0.064
202109 -0.031 274.310 -0.037
202112 -0.040 278.802 -0.047
202203 -0.020 287.504 -0.023
202206 -0.119 296.311 -0.133
202209 -0.068 296.808 -0.076
202212 -0.034 296.797 -0.038
202303 -0.077 301.836 -0.084
202306 -0.218 305.109 -0.236
202309 -0.007 307.789 -0.008
202312 -0.024 306.746 -0.026
202403 0.012 312.332 0.013
202406 -0.030 314.175 -0.032
202409 0.018 315.301 0.019
202412 0.011 315.605 0.012
202503 -0.048 319.799 -0.050
202506 -0.007 322.561 -0.007
202509 0.033 324.800 0.034
202512 0.113 324.054 0.115
202603 0.065 330.213 0.065

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of R$-0.15 mean?
HubSpot (BSP:H2UB34) has a E10 of R$-0.15 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on HubSpot and its competitors.
Is HubSpot's E10 too high?
HubSpot's current E10 is R$-0.15. Overall, HubSpot has a GF Score™ of 72/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HubSpot's E10 compare to FIG and BSY?
HubSpot's E10 of R$-0.15 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Software company?
A good E10 depends on the Software industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on HubSpot and its competitors. HubSpot's current E10 is R$-0.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HubSpot stock overvalued right now?
Based on GuruFocus' analysis, HubSpot (BSP:H2UB34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$79.73, compared to a current price of R$22.39 — trading 71.9% below its estimated fair value. The current E10 is R$-0.15. HubSpot's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For HubSpot (BSP:H2UB34), the current E10 is R$-0.15 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HubSpot (BSP:H2UB34) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of R$22.39 is trading 71.9% below its estimated GF Value™ of R$79.73. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for BSP:H2UB34:

  • E10: R$-0.15
  • GF Value™: R$79.73 vs. price of R$22.39 (71.9% below fair value)
  • GF Score™: 72/100 with 2 warning signs

No single metric tells the full story. See the BSP:H2UB34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
72GF Score

Get the complete analysis for BSP:H2UB34

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$22.39
Price
R$79.73
GF Value