HubSpot (BSP:H2UB34) 12-1 Month Momentum %: -57.31% (As of Sep. 22, 2026)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:H2UB34 HubSpot Inc BSP:H2UB34
69 GF Score
Price R$21.90
GF Value R$76.61
Valuation Significantly Undervalued
! 2 Warning Signs
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What is HubSpot 12-1 Month Momentum %?

HubSpot BSP:H2UB34 -4.37% 69 12-1 Month Momentum % is -57.31% as of Sep. 22, 2026. GuruFocus rates BSP:H2UB34 with a GF Score™ of 69/100 and a GF Value™ of R$76.61 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 2,769 Software companies, HubSpot ranks worse than 87.29% on this metric.

12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-09-22), HubSpot's 12-1 Month Momentum % is -57.31%.

The industry rank for HubSpot's 12-1 Month Momentum % or its related term are showing as below:

BSP:H2UB34's 12-1 Month Momentum % is ranked worse than
87.29% of 2769 companies
in the Software industry
Industry Median: -20 vs BSP:H2UB34: -57.31

HubSpot  (BSP:H2UB34) 12-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.


HubSpot 12-1 Month Momentum % Related Terms


BSP:H2UB34 vs MANH, CHYM, DOCU: 12-1 Month Momentum % Comparison

For the Software - Application subindustry, HubSpot's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot 12-1 Month Momentum % vs Software Industry

For the Software industry and Technology sector, HubSpot's 12-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where HubSpot's 12-1 Month Momentum % falls into.


BSP:H2UB34
69GF Score
HubSpot Inc BSP:H2UB34
12-1 Month Momentum % is just one metric. See GF Score™, valuation, warning signs, and more.
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HubSpot  (BSP:H2UB34) 12-1 Month Momentum % Calculation

12-1 Month Momentum % is calculated as following:

12-1 Month Momentum %=( Price 1-month ago / Price 12-month ago - 1 ) * 100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 12-1 Month Momentum % →
What does a 12-1 Month Momentum % of -57.31% mean?
HubSpot (BSP:H2UB34) has a 12-1 Month Momentum % of -57.31% as of Sep. 22, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on HubSpot and its competitors. According to the industry distribution chart, HubSpot ranks #2417 out of 2769 companies in the Software industry, placing it in the top 87.3%.
Is HubSpot's 12-1 Month Momentum % too high?
HubSpot's current 12-1 Month Momentum % is -57.31%. Based on the distribution chart, HubSpot ranks #2417 out of 2769 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, HubSpot has a GF Score™ of 69/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HubSpot's 12-1 Month Momentum % compare to MANH and CHYM?
According to the Software industry distribution chart, HubSpot ranks #2417 out of 2769 companies for 12-1 Month Momentum %. This places HubSpot in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Software company?
A good 12-1 Month Momentum % depends on the Software industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on HubSpot and its competitors. HubSpot's current 12-1 Month Momentum % is -57.31%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HubSpot stock overvalued right now?
Based on GuruFocus' analysis, HubSpot (BSP:H2UB34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$76.61, compared to a current price of R$21.90 — trading 71.4% below its estimated fair value. The current 12-1 Month Momentum % is -57.31%. HubSpot's overall GF Score™ is 69/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For HubSpot (BSP:H2UB34), the current 12-1 Month Momentum % is -57.31% as of Sep. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HubSpot (BSP:H2UB34) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of R$21.90 is trading 71.4% below its estimated GF Value™ of R$76.61. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for BSP:H2UB34:

  • 12-1 Month Momentum %: -57.31%
  • GF Value™: R$76.61 vs. price of R$21.90 (71.4% below fair value)
  • GF Score™: 69/100 with 2 warning signs

No single metric tells the full story. See the BSP:H2UB34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
69GF Score

Get the complete analysis for BSP:H2UB34

12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$21.90
Price
R$76.61
GF Value