The Trade Desk (BSP:T2TD34) E10: R$0.02 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:T2TD34 The Trade Desk Inc BSP:T2TD34
90 GF Score
Price R$0.94
GF Value R$6.35
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is The Trade Desk E10?

The Trade Desk BSP:T2TD34 -1.05% 90 E10 is R$0.02 as of Mar. 2026. GuruFocus rates BSP:T2TD34 with a GF Score™ of 90/100 and a GF Value™ of R$6.35 (Significantly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

The Trade Desk's adjusted earnings per share data for the three months ended in Mar. 2026 was R$0.004. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is R$0.02 for the trailing ten years ended in Mar. 2026.

During the past 12 months, The Trade Desk's average E10 Growth Rate was 33.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-21), The Trade Desk's current stock price is R$0.94. The Trade Desk's E10 for the quarter that ended in Mar. 2026 was R$0.02. The Trade Desk's Shiller PE Ratio of today is 47.00.

During the past 12 years, the highest Shiller PE Ratio of The Trade Desk was 277.87. The lowest was 45.93. And the median was 116.62.


The Trade Desk  (BSP:T2TD34) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

The Trade Desk's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=0.94/0.02
=47.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 12 years, the highest Shiller P/E Ratio of The Trade Desk was 277.87. The lowest was 45.93. And the median was 116.62.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


The Trade Desk E10 Related Terms


The Trade Desk E10 Historical Data

* Premium members only.

The historical data trend for The Trade Desk's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk E10 Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.02

The Trade Desk Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.02 0.02 0.02 0.02 0.02

BSP:T2TD34 vs LFTO, MGNI, ZD: E10 Comparison

For the Advertising Agencies subindustry, The Trade Desk's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Shiller PE Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Shiller PE Ratio falls into.


BSP:T2TD34
90GF Score
The Trade Desk Inc BSP:T2TD34
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, The Trade Desk's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.004/330.2130*330.2130
=0.004

Current CPI (Mar. 2026) = 330.2130.

The Trade Desk Quarterly Data

per share eps CPI Adj_EPS
201606 0.000 241.018 0.000
201609 0.000 241.428 0.000
201612 0.001 241.432 0.001
201703 0.000 243.801 0.000
201706 0.001 244.955 0.001
201709 0.001 246.819 0.001
201712 0.001 246.524 0.001
201803 0.001 249.554 0.001
201806 0.002 251.989 0.003
201809 0.002 252.439 0.003
201812 0.003 251.233 0.004
201903 0.001 254.202 0.001
201906 0.002 256.143 0.003
201909 0.002 256.759 0.003
201912 0.004 256.974 0.005
202003 0.002 258.115 0.003
202006 0.003 257.797 0.004
202009 0.004 260.280 0.005
202012 0.016 260.474 0.020
202103 0.003 264.877 0.004
202106 0.005 271.696 0.006
202109 0.006 274.310 0.007
202112 0.001 278.802 0.001
202203 -0.001 287.504 -0.001
202206 -0.002 296.311 -0.002
202209 0.002 296.808 0.002
202212 0.007 296.797 0.008
202303 0.001 301.836 0.001
202306 0.003 305.109 0.003
202309 0.004 307.789 0.004
202312 0.009 306.746 0.010
202403 0.003 312.332 0.003
202406 0.009 314.175 0.009
202409 0.011 315.301 0.012
202412 0.022 315.605 0.023
202503 0.006 319.799 0.006
202506 0.010 322.561 0.010
202509 0.012 324.800 0.012
202512 0.021 324.054 0.021
202603 0.004 330.213 0.004

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of R$0.02 mean?
The Trade Desk (BSP:T2TD34) has a E10 of R$0.02 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on The Trade Desk and its competitors.
Is The Trade Desk's E10 too high?
The Trade Desk's current E10 is R$0.02. Overall, The Trade Desk has a GF Score™ of 90/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's E10 compare to LFTO and MGNI?
The Trade Desk's E10 of R$0.02 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Media - Diversified company?
A good E10 depends on the Media - Diversified industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on The Trade Desk and its competitors. The Trade Desk's current E10 is R$0.02. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (BSP:T2TD34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$6.35, compared to a current price of R$0.94 — trading 85.2% below its estimated fair value. The current E10 is R$0.02. The Trade Desk's overall GF Score™ is 90/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For The Trade Desk (BSP:T2TD34), the current E10 is R$0.02 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (BSP:T2TD34) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of R$0.94 is trading 85.2% below its estimated GF Value™ of R$6.35. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for BSP:T2TD34:

  • E10: R$0.02
  • GF Value™: R$6.35 vs. price of R$0.94 (85.2% below fair value)
  • GF Score™: 90/100 with 2 warning signs

No single metric tells the full story. See the BSP:T2TD34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
90GF Score

Get the complete analysis for BSP:T2TD34

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$0.94
Price
R$6.35
GF Value