The Trade Desk (BSP:T2TD34) Cyclically Adjusted PB Ratio: 4.31 (As of Aug. 25, 2026) — 68% Below Median

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:T2TD34 The Trade Desk Inc BSP:T2TD34
88 GF Score
Price R$0.69
GF Value R$5.36
Valuation Significantly Undervalued
! 2 Warning Signs
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What is The Trade Desk Cyclically Adjusted PB Ratio?

The Trade Desk BSP:T2TD34 +1.47% 88 Cyclically Adjusted PB Ratio is 4.31 as of Aug. 25, 2026, which is 68% below its 10-year median of 13.64. GuruFocus rates BSP:T2TD34 with a GF Score™ of 88/100 and a GF Value™ of R$5.36 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 675 Media - Diversified companies, The Trade Desk ranks worse than 89.33% on this metric.

As of today (2026-08-25), The Trade Desk's current share price is R$0.69. The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was R$0.16. The Trade Desk's Cyclically Adjusted PB Ratio for today is 4.31.

The historical rank and industry rank for The Trade Desk's Cyclically Adjusted PB Ratio or its related term are showing as below:

BSP:T2TD34' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 4.16   Med: 13.64   Max: 32.14
Current: 4.19

During the past years, The Trade Desk's highest Cyclically Adjusted PB Ratio was 32.14. The lowest was 4.16. And the median was 13.64.

BSP:T2TD34's Cyclically Adjusted PB Ratio is ranked worse than
89.33% of 675 companies
in the Media - Diversified industry
Industry Median: 0.99 vs BSP:T2TD34: 4.19

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

The Trade Desk's adjusted book value per share data for the three months ended in Jun. 2026 was R$0.281. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is R$0.16 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


The Trade Desk  (BSP:T2TD34) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


The Trade Desk Cyclically Adjusted PB Ratio Related Terms


The Trade Desk Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for The Trade Desk's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk Cyclically Adjusted PB Ratio Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 13.12

The Trade Desk Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 26.86 17.71 13.12 7.55 5.70

BSP:T2TD34 vs LFTO, MGNI, ZD: Cyclically Adjusted PB Ratio Comparison

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Cyclically Adjusted PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PB Ratio falls into.


BSP:T2TD34
88GF Score
The Trade Desk Inc BSP:T2TD34
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

The Trade Desk's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=0.69/0.16
=4.31

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, The Trade Desk's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.281/333.9520*333.9520
=0.281

Current CPI (Jun. 2026) = 333.9520.

The Trade Desk Quarterly Data

Book Value per Share CPI Adj_Book
201609 0.012 241.428 0.017
201612 0.014 241.432 0.019
201703 0.014 243.801 0.019
201706 0.016 244.955 0.022
201709 0.016 246.819 0.022
201712 0.019 246.524 0.026
201803 0.020 249.554 0.027
201806 0.026 251.989 0.034
201809 0.032 252.439 0.042
201812 0.035 251.233 0.047
201903 0.037 254.202 0.049
201906 0.042 256.143 0.055
201909 0.049 256.759 0.064
201912 0.055 256.974 0.071
202003 0.072 258.115 0.093
202006 0.084 257.797 0.109
202009 0.096 260.280 0.123
202012 0.110 260.474 0.141
202103 0.129 264.877 0.163
202106 0.126 271.696 0.155
202109 0.143 274.310 0.174
202112 0.179 278.802 0.214
202203 0.169 287.504 0.196
202206 0.184 296.311 0.207
202209 0.205 296.808 0.231
202212 0.226 296.797 0.254
202303 0.207 301.836 0.229
202306 0.205 305.109 0.224
202309 0.217 307.789 0.235
202312 0.217 306.746 0.236
202403 0.221 312.332 0.236
202406 0.264 314.175 0.281
202409 0.295 315.301 0.312
202412 0.363 315.605 0.384
202503 0.318 319.799 0.332
202506 0.305 322.561 0.316
202509 0.288 324.800 0.296
202512 0.285 324.054 0.294
202603 0.273 330.213 0.276
202606 0.281 333.952 0.281

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 4.31 mean?
The Trade Desk (BSP:T2TD34) has a Cyclically Adjusted PB Ratio of 4.31 as of Aug. 25, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on The Trade Desk and its competitors. This is 68% below median its historical median of 13.64. Over the past decade, The Trade Desk's Cyclically Adjusted PB Ratio has ranged from 4.16 to 32.14. According to the industry distribution chart, The Trade Desk ranks #603 out of 675 companies in the Media - Diversified industry, placing it in the top 89.3%.
Is The Trade Desk's Cyclically Adjusted PB Ratio too high?
The Trade Desk's current Cyclically Adjusted PB Ratio of 4.31 is 68% below median its 10-year median of 13.64. Over the past 10 years, this metric has ranged from a low of 4.16 to a high of 32.14. The Media - Diversified industry median Cyclically Adjusted PB Ratio is 0.99. The Trade Desk's value of 4.31 is 335.4% above this industry median. Based on the distribution chart, The Trade Desk ranks #603 out of 675 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, The Trade Desk has a GF Score™ of 88/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Cyclically Adjusted PB Ratio compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #603 out of 675 companies for Cyclically Adjusted PB Ratio. This places The Trade Desk in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.99. The Trade Desk's value of 4.31 is 335.4% above this benchmark. Historically, The Trade Desk's own Cyclically Adjusted PB Ratio has ranged from 4.16 to 32.14 over the past decade. While the company's 10-year median is 13.64 vs. the industry median of 0.99, The Trade Desk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Media - Diversified company?
The median Cyclically Adjusted PB Ratio among Media - Diversified companies is 0.99, based on 675 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Trade Desk's current Cyclically Adjusted PB Ratio of 4.31 is 335.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on The Trade Desk and its competitors. For the Media - Diversified industry, the median Cyclically Adjusted PB Ratio is 0.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Trade Desk's current Cyclically Adjusted PB Ratio is 4.31, which is 68% below median its own 10-year median of 13.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (BSP:T2TD34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$5.36, compared to a current price of R$0.69 — trading 87.1% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 4.31, which is 68% below median its 10-year median of 13.64 and 335.4% above the Media - Diversified industry median of 0.99. The Trade Desk's overall GF Score™ is 88/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For The Trade Desk (BSP:T2TD34), the current Cyclically Adjusted PB Ratio is 4.31 as of Aug. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (BSP:T2TD34) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of R$0.69 is trading 87.1% below its estimated GF Value™ of R$5.36. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for BSP:T2TD34:

  • Cyclically Adjusted PB Ratio: 4.31 (68% below median its 10-year median of 13.64)
  • GF Value™: R$5.36 vs. price of R$0.69 (87.1% below fair value)
  • GF Score™: 88/100 with 2 warning signs
  • Industry Position: 335.4% above the Media - Diversified median (#603 of 675)

No single metric tells the full story. See the BSP:T2TD34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
88GF Score

Get the complete analysis for BSP:T2TD34

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$0.69
Price
R$5.36
GF Value