BHG Group AB (OSTO:BHG) E10: kr-0.49 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:BHG BHG Group AB OSTO:BHG
74 GF Score
Price kr19.00
GF Value kr21.49
Valuation Modestly Undervalued
! 3 Warning Signs
View Full Analysis

What is BHG Group AB E10?

BHG Group AB OSTO:BHG +0.42% 74 E10 is kr-0.49 as of Jun. 2026. GuruFocus rates OSTO:BHG with a GF Score™ of 74/100 and a GF Value™ of kr21.49 (Modestly Undervalued). The stock has 3 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

BHG Group AB's adjusted earnings per share data for the three months ended in Jun. 2026 was kr0.310. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is kr-0.49 for the trailing ten years ended in Jun. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-29), BHG Group AB's current stock price is kr19.00. BHG Group AB's E10 for the quarter that ended in Jun. 2026 was kr-0.49. BHG Group AB's Shiller PE Ratio of today is .


BHG Group AB  (OSTO:BHG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


BHG Group AB E10 Related Terms


BHG Group AB E10 Historical Data

* Premium members only.

The historical data trend for BHG Group AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BHG Group AB E10 Chart

BHG Group AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BHG Group AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 -0.49

OSTO:BHG vs AMZN, BABA, PDD: E10 Comparison

For the Internet Retail subindustry, BHG Group AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BHG Group AB Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, BHG Group AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where BHG Group AB's Shiller PE Ratio falls into.


OSTO:BHG
74GF Score
BHG Group AB OSTO:BHG
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

BHG Group AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, BHG Group AB's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.31/134.6100*134.6100
=0.310

Current CPI (Jun. 2026) = 134.6100.

BHG Group AB Quarterly Data

per share eps CPI Adj_EPS
201512 0.000 100.276 0.000
201612 0.000 102.022 0.000
201703 -0.074 102.022 -0.098
201706 -0.620 102.752 -0.812
201709 0.364 103.279 0.474
201712 -1.986 103.793 -2.576
201803 -1.730 103.962 -2.240
201806 0.300 104.875 0.385
201809 0.230 105.679 0.293
201812 -0.490 105.912 -0.623
201903 0.200 105.886 0.254
201906 0.500 106.742 0.631
201909 0.360 107.214 0.452
201912 0.580 107.766 0.724
202003 0.430 106.563 0.543
202006 1.330 107.498 1.665
202009 1.220 107.635 1.526
202012 0.820 108.296 1.019
202103 0.960 108.360 1.193
202106 1.620 108.928 2.002
202109 0.490 110.338 0.598
202112 0.880 112.486 1.053
202203 0.880 114.825 1.032
202206 1.430 118.384 1.626
202209 -0.620 122.296 -0.682
202212 -1.360 126.365 -1.449
202303 -0.660 127.042 -0.699
202306 0.120 129.407 0.125
202309 -7.300 130.224 -7.546
202312 -0.890 131.912 -0.908
202403 -0.380 132.205 -0.387
202406 -0.570 132.716 -0.578
202409 -0.370 132.304 -0.376
202412 -2.460 132.987 -2.490
202503 0.270 132.825 0.274
202506 0.420 133.699 0.423
202509 0.060 133.480 0.061
202512 0.220 133.390 0.222
202603 -0.100 133.560 -0.101
202606 0.310 134.610 0.310

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of kr-0.49 mean?
BHG Group AB (OSTO:BHG) has a E10 of kr-0.49 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on BHG Group AB and its competitors.
Is BHG Group AB's E10 too high?
BHG Group AB's current E10 is kr-0.49. Overall, BHG Group AB has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does BHG Group AB's E10 compare to AMZN and BABA?
BHG Group AB's E10 of kr-0.49 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on BHG Group AB and its competitors. BHG Group AB's current E10 is kr-0.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BHG Group AB stock overvalued right now?
Based on GuruFocus' analysis, BHG Group AB (OSTO:BHG) is currently considered Modestly Undervalued. The stock's GF Value™ is kr21.49, compared to a current price of kr19.00 — trading 11.6% below its estimated fair value. The current E10 is kr-0.49. BHG Group AB's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For BHG Group AB (OSTO:BHG), the current E10 is kr-0.49 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is BHG Group AB (OSTO:BHG) Overvalued in 2026?

Based on GuruFocus' analysis, BHG Group AB stock appears to be undervalued. The current stock price of kr19.00 is trading 11.6% below its estimated GF Value™ of kr21.49. GuruFocus considers BHG Group AB to be Modestly Undervalued.

Key valuation signals for OSTO:BHG:

  • E10: kr-0.49
  • GF Value™: kr21.49 vs. price of kr19.00 (11.6% below fair value)
  • GF Score™: 74/100 with 3 warning signs

No single metric tells the full story. See the OSTO:BHG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


BHG Group AB Business Description

Other Exchanges 0SOM:UK7B1:Germany
Address Neptunigatan 1, Malmo, SWE, 211 20
BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.
74GF Score

Get the complete analysis for OSTO:BHG

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr19.00
Price
kr21.49
GF Value