Hugo Boss AG (STU:BOSS) E10: €2.84 (As of Mar. 2026)


STU:BOSS Hugo Boss AG STU:BOSS
79 GF Score
Price €37.87
GF Value €39.94
Valuation Fairly Valued
! 4 Warning Signs
View Full Analysis

What is Hugo Boss AG E10?

Hugo Boss AG STU:BOSS -0.26% 79 E10 is €2.84 as of Mar. 2026. GuruFocus rates STU:BOSS with a GF Score™ of 79/100 and a GF Value™ of €39.94 (Fairly Valued). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was €0.240. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €2.84 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Hugo Boss AG's average E10 Growth Rate was -4.10% per year. During the past 3 years, the average E10 Growth Rate was -5.30% per year. During the past 5 years, the average E10 Growth Rate was -3.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Hugo Boss AG was -1.90% per year. The lowest was -6.30% per year. And the median was -4.30% per year.

As of today (2026-06-24), Hugo Boss AG's current stock price is €37.87. Hugo Boss AG's E10 for the quarter that ended in Mar. 2026 was €2.84. Hugo Boss AG's Shiller PE Ratio of today is 13.33.

During the past 13 years, the highest Shiller PE Ratio of Hugo Boss AG was 22.20. The lowest was 5.29. And the median was 14.77.


Hugo Boss AG  (STU:BOSS) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Hugo Boss AG's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=37.87/2.84
=13.33

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Hugo Boss AG was 22.20. The lowest was 5.29. And the median was 14.77.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Hugo Boss AG E10 Related Terms


Hugo Boss AG E10 Historical Data

* Premium members only.

The historical data trend for Hugo Boss AG's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG E10 Chart

Hugo Boss AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.29 3.33 3.22 2.99 2.81

Hugo Boss AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.95 2.87 2.82 2.81 2.84

STU:BOSS vs RL, LEVI, VFC: E10 Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hugo Boss AG Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Shiller PE Ratio falls into.


STU:BOSS
79GF Score
Hugo Boss AG STU:BOSS
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hugo Boss AG E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.24/131.2583*131.2583
=0.240

Current CPI (Mar. 2026) = 131.2583.

Hugo Boss AG Quarterly Data

per share eps CPI Adj_EPS
201606 0.160 100.717 0.209
201609 1.170 101.017 1.520
201612 0.910 101.217 1.180
201703 0.700 101.417 0.906
201706 0.830 102.117 1.067
201709 1.160 102.717 1.482
201712 0.660 102.617 0.844
201803 0.720 102.917 0.918
201806 0.770 104.017 0.972
201809 0.960 104.718 1.203
201812 0.970 104.217 1.222
201903 0.530 104.217 0.668
201906 0.760 105.718 0.944
201909 0.810 106.018 1.003
201912 0.870 105.818 1.079
202003 -0.260 105.718 -0.323
202006 -2.690 106.618 -3.312
202009 0.060 105.818 0.074
202012 -0.300 105.518 -0.373
202103 -0.130 107.518 -0.159
202106 0.340 108.486 0.411
202109 0.760 109.435 0.912
202112 1.020 110.384 1.213
202203 0.350 113.968 0.403
202206 0.830 115.760 0.941
202209 0.840 118.818 0.928
202212 1.020 119.345 1.122
202303 0.500 122.402 0.536
202306 1.087 123.140 1.159
202309 0.910 124.195 0.962
202312 1.230 123.773 1.304
202403 0.550 125.038 0.577
202406 0.536 125.882 0.559
202409 0.790 126.198 0.822
202412 1.210 127.041 1.250
202503 0.510 127.779 0.524
202506 0.680 128.412 0.695
202509 0.850 129.255 0.863
202512 1.570 129.361 1.593
202603 0.240 131.258 0.240

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €2.84 mean?
Hugo Boss AG (STU:BOSS) has a E10 of €2.84 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hugo Boss AG and its competitors.
Is Hugo Boss AG's E10 too high?
Hugo Boss AG's current E10 is €2.84. Overall, Hugo Boss AG has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's E10 compare to RL and LEVI?
Hugo Boss AG's E10 of €2.84 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. Hugo Boss AG's current E10 is €2.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Based on GuruFocus' analysis, Hugo Boss AG (STU:BOSS) is currently considered Fairly Valued. The stock's GF Value™ is €39.94, compared to a current price of €37.87 — trading 5.2% below its estimated fair value. The current E10 is €2.84. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Hugo Boss AG (STU:BOSS), the current E10 is €2.84 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (STU:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of €37.87 is trading 5.2% below its estimated GF Value™ of €39.94. GuruFocus considers Hugo Boss AG to be Fairly Valued.

Key valuation signals for STU:BOSS:

  • E10: €2.84
  • GF Value™: €39.94 vs. price of €37.87 (5.2% below fair value)
  • GF Score™: 79/100 with 4 warning signs

No single metric tells the full story. See the STU:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score

Get the complete analysis for STU:BOSS

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€37.87
Price
€39.94
GF Value