ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Hugo Boss AG's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 3.63%.
As of today (2026-06-24), Hugo Boss AG's WACC % is 6.15%. Hugo Boss AG's ROIC % is 10.51% (calculated using TTM income statement data).
Hugo Boss AG generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Hugo Boss AG (STU:BOSS) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Hugo Boss AG's WACC % is 6.15%. Hugo Boss AG's ROIC % is 10.51% (calculated using TTM income statement data).
Hugo Boss AG generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Hugo Boss AG ROIC % Related Terms
Hugo Boss AG ROIC % Historical Data
* Premium members only.
The historical data trend for Hugo Boss AG's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Manufacturing subindustry, Hugo Boss AG's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hugo Boss AG ROIC % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's ROIC % distribution charts can be found below:
* The bar in red indicates where Hugo Boss AG's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hugo Boss AG (STU:BOSS) has a ROIC % of 3.63% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Hugo Boss AG and its competitors.
Is Hugo Boss AG's ROIC % too high?
Hugo Boss AG's current ROIC % is 3.63%. The Manufacturing - Apparel & Accessories industry median ROIC % is 2.91. Hugo Boss AG's value of 3.63% is 24.7% above this industry median. Overall, Hugo Boss AG has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's ROIC % compare to RL and LEVI?
Hugo Boss AG's ROIC % of 3.63% can be compared against companies in the Manufacturing - Apparel & Accessories industry. The industry median ROIC % is 2.91. Hugo Boss AG's value of 3.63% is 24.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Manufacturing - Apparel & Accessories company?
The median ROIC % among Manufacturing - Apparel & Accessories companies is 2.91, based on 1,049 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current ROIC % of 3.63% is 24.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROIC % is 2.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current ROIC % is 3.63%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Based on GuruFocus' analysis, Hugo Boss AG (STU:BOSS) is currently considered Fairly Valued. The stock's GF Value™ is €39.94, compared to a current price of €37.87 — trading 5.2% below its estimated fair value. The current ROIC % is 3.63% and 24.7% above the Manufacturing - Apparel & Accessories industry median of 2.91. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Hugo Boss AG (STU:BOSS), the current ROIC % is 3.63% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hugo Boss AG (STU:BOSS) Overvalued in 2026?
Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued.
The current stock price of €37.87 is trading 5.2% below its estimated GF Value™ of €39.94.
GuruFocus considers Hugo Boss AG to be Fairly Valued.
Key valuation signals for STU:BOSS:
ROIC %: 3.63%
GF Value™: €39.94 vs. price of €37.87 (5.2% below fair value)
Industry Position: 24.7% above the Manufacturing - Apparel & Accessories median
No single metric tells the full story. See the STU:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score
Get the complete analysis for STU:BOSS
ROIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STU:BOSS has been successfully added to your 
