Hugo Boss AGSTU:BOSS -0.26%79 Net Margin % is 1.88% as of Mar. 2026, which is 69% below its 10-year median of 6.00. GuruFocus rates STU:BOSS with a GF Score™ of 79/100 and a GF Value™ of €39.94 (Fairly Valued). The stock has 4 warning signs investors should review. Among 1,043 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 67.21% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Hugo Boss AG's Net Income for the
three
months ended in Mar. 2026 was €17 Mil. Hugo Boss AG's Revenue for the
three
months ended in Mar. 2026 was €905 Mil. Therefore, Hugo Boss AG's net margin for the quarter that ended in Mar. 2026 was 1.88%.
The historical rank and industry rank for Hugo Boss AG's Net Margin % or its related term are showing as below:
STU:BOSS'
s Net Margin % Range Over the Past 10 Years
Min: -11.29 Med: 6 Max: 8.46
Current: 5.54
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Hugo Boss AG Net Margin % Related Terms
Hugo Boss AG Net Margin % Historical Data
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The historical data trend for Hugo Boss AG's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:BOSS vs RL, LEVI, VFC: Net Margin % Comparison
For the Apparel Manufacturing subindustry, Hugo Boss AG's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hugo Boss AG Net Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Net Margin % distribution charts can be found below:
* The bar in red indicates where Hugo Boss AG's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hugo Boss AG (STU:BOSS) has a Net Margin % of 1.88% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Hugo Boss AG and its competitors. This is 69% below median its historical median of 6.00. According to the industry distribution chart, Hugo Boss AG ranks #342 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 32.8%.
Is Hugo Boss AG's Net Margin % too high?
Hugo Boss AG's current Net Margin % of 1.88% is 69% below median its 10-year median of 6.00. The Manufacturing - Apparel & Accessories industry median Net Margin % is 2.60. Hugo Boss AG's value of 1.88% is 27.7% below this industry median. Based on the distribution chart, Hugo Boss AG ranks #342 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Hugo Boss AG has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Net Margin % compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #342 out of 1043 companies for Net Margin %. This puts Hugo Boss AG in the upper half of its industry. The industry median Net Margin % is 2.60. Hugo Boss AG's value of 1.88% is 27.7% below this benchmark. While the company's 10-year median is 6.00 vs. the industry median of 2.60, Hugo Boss AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Manufacturing - Apparel & Accessories company?
The median Net Margin % among Manufacturing - Apparel & Accessories companies is 2.60, based on 1,043 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current Net Margin % of 1.88% is 27.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Net Margin % is 2.60 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Net Margin % is 1.88%, which is 69% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Based on GuruFocus' analysis, Hugo Boss AG (STU:BOSS) is currently considered Fairly Valued. The stock's GF Value™ is €39.94, compared to a current price of €37.87 — trading 5.2% below its estimated fair value. The current Net Margin % is 1.88%, which is 69% below median its 10-year median of 6.00 and 27.7% below the Manufacturing - Apparel & Accessories industry median of 2.60. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Hugo Boss AG (STU:BOSS), the current Net Margin % is 1.88% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hugo Boss AG (STU:BOSS) Overvalued in 2026?
Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued.
The current stock price of €37.87 is trading 5.2% below its estimated GF Value™ of €39.94.
GuruFocus considers Hugo Boss AG to be Fairly Valued.
Key valuation signals for STU:BOSS:
Net Margin %: 1.88% (69% below median its 10-year median of 6.00)
GF Value™: €39.94 vs. price of €37.87 (5.2% below fair value)
Industry Position: 27.7% below the Manufacturing - Apparel & Accessories median (#342 of 1043)
No single metric tells the full story. See the STU:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score
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