TRUE (TrueCar) E10: $-0.46 (As of Sep. 2025)


TRUE TrueCar Inc TRUE
52 GF Score
Price $2.54
GF Value $3.13
! 7 Warning Signs
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What is TrueCar E10?

TrueCar TRUE 52 E10 is $-0.46 as of Sep. 2025. GuruFocus rates TRUE with a GF Score™ of 52/100 and a GF Value™ of $3.13. The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

TrueCar's adjusted earnings per share data for the three months ended in Sep. 2025 was $0.060. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $-0.46 for the trailing ten years ended in Sep. 2025.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-06-26), TrueCar's current stock price is $2.54. TrueCar's E10 for the quarter that ended in Sep. 2025 was $-0.46. TrueCar's Shiller PE Ratio of today is .


TrueCar  (NAS:TRUE) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


TrueCar E10 Related Terms


TrueCar E10 Historical Data

* Premium members only.

The historical data trend for TrueCar's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

TrueCar E10 Chart

TrueCar Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 -0.52 -0.54 -0.50

TrueCar Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.51 -0.50 -0.50 -0.48 -0.46

TRUE vs ZIP, DIBS, CMCM: E10 Comparison

For the Internet Content & Information subindustry, TrueCar's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


TrueCar Shiller PE Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, TrueCar's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where TrueCar's Shiller PE Ratio falls into.


TRUE
52GF Score
TrueCar Inc TRUE
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

TrueCar E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, TrueCar's adjusted earnings per share data for the three months ended in Sep. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Sep. 2025 (Change)*Current CPI (Sep. 2025)
=0.06/324.8000*324.8000
=0.060

Current CPI (Sep. 2025) = 324.8000.

TrueCar Quarterly Data

per share eps CPI Adj_EPS
201512 -0.330 236.525 -0.453
201603 -0.140 238.132 -0.191
201606 -0.170 241.018 -0.229
201609 -0.090 241.428 -0.121
201612 -0.090 241.432 -0.121
201703 -0.080 243.801 -0.107
201706 -0.090 244.955 -0.119
201709 -0.100 246.819 -0.132
201712 -0.080 246.524 -0.105
201803 -0.090 249.554 -0.117
201806 -0.070 251.989 -0.090
201809 -0.060 252.439 -0.077
201812 -0.060 251.233 -0.078
201903 -0.140 254.202 -0.179
201906 -0.230 256.143 -0.292
201909 -0.070 256.759 -0.089
201912 -0.080 256.974 -0.101
202003 -0.100 258.115 -0.126
202006 -0.110 257.797 -0.139
202009 0.110 260.280 0.137
202012 0.860 260.474 1.072
202103 -0.090 264.877 -0.110
202106 -0.070 271.696 -0.084
202109 -0.070 274.310 -0.083
202112 -0.160 278.802 -0.186
202203 -0.130 287.504 -0.147
202206 -0.120 296.311 -0.132
202209 -0.850 296.808 -0.930
202212 -0.210 296.797 -0.230
202303 -0.220 301.836 -0.237
202306 -0.230 305.109 -0.245
202309 -0.090 307.789 -0.095
202312 -0.010 306.746 -0.011
202403 -0.060 312.332 -0.062
202406 -0.150 314.175 -0.155
202409 -0.060 315.301 -0.062
202412 -0.060 315.605 -0.062
202503 -0.120 319.799 -0.122
202506 -0.090 322.561 -0.091
202509 0.060 324.800 0.060

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $-0.46 mean?
TrueCar (TRUE) has a E10 of $-0.46 as of Sep. 2025. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on TrueCar and its competitors.
Is TrueCar's E10 too high?
TrueCar's current E10 is $-0.46. Overall, TrueCar has a GF Score™ of 52/100, reflecting its overall financial health beyond just this single metric.
How does TrueCar's E10 compare to ZIP and DIBS?
TrueCar's E10 of $-0.46 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for an Interactive Media company?
A good E10 depends on the Interactive Media industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on TrueCar and its competitors. TrueCar's current E10 is $-0.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TrueCar stock overvalued right now?
TrueCar (TRUE) has a current E10 of $-0.46. The stock's GF Value™ is $3.13, compared to a current price of $2.54 — trading 18.8% below its estimated fair value. The current E10 is $-0.46. TrueCar's overall GF Score™ is 52/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For TrueCar (TRUE), the current E10 is $-0.46 as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is TrueCar (TRUE) Overvalued in 2026?

Based on GuruFocus' analysis, TrueCar stock appears to be undervalued. The current stock price of $2.54 is trading 18.8% below its estimated GF Value™ of $3.13.

Key valuation signals for TRUE:

  • E10: $-0.46
  • GF Value™: $3.13 vs. price of $2.54 (18.8% below fair value)
  • GF Score™: 52/100 with 7 warning signs

No single metric tells the full story. See the TRUE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


TrueCar Business Description

Address 225 Santa Monica Boulevard, 12th Floor, Santa Monica, CA, USA, 90401
TrueCar Inc is a data-driven online platform operating on common technology infrastructure, powered by proprietary data and analytics. It also customizes and operates its platform for affinity group marketing partners, including financial institutions like PenFed and American Express; membership-based organizations like Consumer Reports, AARP, Sam's Club, and AAA; and employee buying programs for large enterprises such as IBM and Walmart. The Company has one operating segment, with three distinct service offerings: Dealer products and services, OEM incentives, and other.
52GF Score

Get the complete analysis for TRUE

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.54
Price
$3.13
GF Value