ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. TrueCar's annualizedNet Income for the quarter that ended in Sep. 2025 was $20.0 Mil.
TrueCar's average Total Assets over the quarter that ended in Sep. 2025 was $144.3 Mil. Therefore, TrueCar's annualized ROA % for the quarter that ended in Sep. 2025 was 13.86%.
The historical rank and industry rank for TrueCar's ROA % or its related term are showing as below:
TRUE'
s ROA % Range Over the Past 10 Years
Min: -37.14 Med: -13.51 Max: 17.4
Current: -12.23
During the past 13 years, TrueCar's highest ROA % was 17.40%. The lowest was -37.14%. And the median was -13.51%.
TRUE's ROA % is not ranked
in the Interactive Media industry.
Industry Median: 0.675
vs TRUE: -12.23
TrueCar (NAS:TRUE) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Sep. 2025) net income data. The Revenue data used here is four times the quarterly (Sep. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
TrueCar ROA % Related Terms
TrueCar ROA % Historical Data
* Premium members only.
The historical data trend for TrueCar's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, TrueCar's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TrueCar ROA % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, TrueCar's ROA % distribution charts can be found below:
* The bar in red indicates where TrueCar's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Sep. 2025) net income data.
ROA % is displayed in the 30-year financial page.
TrueCar (TRUE) has a ROA % of 13.86% as of Sep. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on TrueCar and its competitors.
Is TrueCar's ROA % too high?
TrueCar's current ROA % is 13.86%. The Interactive Media industry median ROA % is 0.68. TrueCar's value of 13.86% is 1953.3% above this industry median. Overall, TrueCar has a GF Score™ of 52/100, reflecting its overall financial health beyond just this single metric.
How does TrueCar's ROA % compare to ZIP and DIBS?
TrueCar's ROA % of 13.86% can be compared against companies in the Interactive Media industry. The industry median ROA % is 0.68. TrueCar's value of 13.86% is 1953.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for an Interactive Media company?
The median ROA % among Interactive Media companies is 0.68, based on 568 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. TrueCar's current ROA % of 13.86% is 1953.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on TrueCar and its competitors. For the Interactive Media industry, the median ROA % is 0.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. TrueCar's current ROA % is 13.86%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TrueCar stock overvalued right now?
TrueCar (TRUE) has a current ROA % of 13.86%. The stock's GF Value™ is $3.13, compared to a current price of $2.54 — trading 18.8% below its estimated fair value. The current ROA % is 13.86% and 1953.3% above the Interactive Media industry median of 0.68. TrueCar's overall GF Score™ is 52/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For TrueCar (TRUE), the current ROA % is 13.86% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TrueCar (TRUE) Overvalued in 2026?
Based on GuruFocus' analysis, TrueCar stock appears to be undervalued.
The current stock price of $2.54 is trading 18.8% below its estimated GF Value™ of $3.13.
Key valuation signals for TRUE:
ROA %: 13.86%
GF Value™: $3.13 vs. price of $2.54 (18.8% below fair value)
Industry Position: 1953.3% above the Interactive Media median
No single metric tells the full story. See the TRUE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TrueCar Inc is a data-driven online platform operating on common technology infrastructure, powered by proprietary data and analytics. It also customizes and operates its platform for affinity group marketing partners, including financial institutions like PenFed and American Express; membership-based organizations like Consumer Reports, AARP, Sam's Club, and AAA; and employee buying programs for large enterprises such as IBM and Walmart. The Company has one operating segment, with three distinct service offerings: Dealer products and services, OEM incentives, and other.
52GF Score
Get the complete analysis for TRUE
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TRUE has been successfully added to your 
