As of Dec25, Puig Brands's earnings power value is MXN-11.42. *
* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.
Margin of Safety is
N/A.
The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future. Assumption: Current profitability is sustainable.
Puig Brands (MEX:PUIGN) Earnings Power Value (EPV) Explanation
Assumption: Current profitability is sustainable.
Earnings power value (EPV) uses a very basic equation which assumes no growth, although it does rely on an assumption about the cost of capital as well as the fact that current earnings are sustainable. It also involves several adjustments to clean up the underlying Earnings figures.
Be Aware
Though using today's earnings in calculating Earnings Power Value, GuruFocus is normalizing these earnings to the business cycle. This eliminates the effects on profitability of valuing the firm at different points in the business cycle. This means that we are considering the average earnings over 5 years.
Puig Brands Earnings Power Value (EPV) Related Terms
Puig Brands Earnings Power Value (EPV) Historical Data
* Premium members only.
The historical data trend for Puig Brands's Earnings Power Value (EPV) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:PUIGN vs PG, CL, KVUE: Earnings Power Value (EPV) Comparison
For the Household & Personal Products subindustry, Puig Brands's Earnings Power Value (EPV), along with its competitors' market caps and Earnings Power Value (EPV) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Puig Brands Earnings Power Value (EPV) vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Puig Brands's Earnings Power Value (EPV) distribution charts can be found below:
* The bar in red indicates where Puig Brands's Earnings Power Value (EPV) falls into.
Puig Brands Earnings Power Value (EPV) Calculation
Earnings Power Value also known as just Earnings Power is a valuation technique popularised by Bruce Greenwald, an authority on value investing at Columbia University. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future.
The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. This valuation tool excludes the potential growth that a company may have so that needs to be looked at separately. Since future growth is excluded from the analysis, only the maintenance capital expenditures are subtracted from after-tax EBIT (earnings before interest and taxes) and growth capex is ignored.
What does a Earnings Power Value (EPV) of MXN-11.42 mean?
Puig Brands (MEX:PUIGN) has a Earnings Power Value (EPV) of MXN-11.42 as of Dec25. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Puig Brands and its competitors.
Is Puig Brands' Earnings Power Value (EPV) too high?
Puig Brands' current Earnings Power Value (EPV) is MXN-11.42. Overall, Puig Brands has a GF Score™ of 18/100, reflecting its overall financial health beyond just this single metric.
How does Puig Brands' Earnings Power Value (EPV) compare to PG and CL?
Puig Brands' Earnings Power Value (EPV) of MXN-11.42 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Earnings Power Value (EPV) for a Consumer Packaged Goods company?
A good Earnings Power Value (EPV) depends on the Consumer Packaged Goods industry context. However, Earnings Power Value (EPV) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Earnings Power Value (EPV) mean?
A high Earnings Power Value (EPV) can signal that a stock is expensive relative to its fundamentals. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Puig Brands and its competitors. Puig Brands's current Earnings Power Value (EPV) is MXN-11.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puig Brands stock overvalued right now?
Puig Brands (MEX:PUIGN) has a current Earnings Power Value (EPV) of MXN-11.42. The current Earnings Power Value (EPV) is MXN-11.42. Puig Brands' overall GF Score™ is 18/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Earnings Power Value (EPV) calculated?
Earnings Power Value (EPV) is calculated from a company's financial statements. For Puig Brands (MEX:PUIGN), the current Earnings Power Value (EPV) is MXN-11.42 as of Dec25. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Puig is a premium beauty product maker that focuses on fragrances (72% of 2025 sales), with more limited exposure to color cosmetics (17%) and skincare (11%). Through a series of acquisitions, Puig has built a premium portfolio, including brands such as Rabanne, Carolina Herrera, Byredo, L'Artisan Parfumeur, Penhaligon's, Dries Van Noten, and Charlotte Tilbury, which contributes over 90% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. Puig generates close to 54% of sales from Europe, 35% from the Americas, and 11% from Asia. The Puig family owns over 70% of the economic interests in the company and over 90% of the voting rights via a dual-class share structure.
18GF Score
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