Puig Brands (MEX:PUIGN) Earnings Power Value (EPV): MXN281.18 (As of Dec25)

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MEX:PUIGN Puig Brands SA MEX:PUIGN
19 GF Score
Price MXN323.75
! 4 Warning Signs
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What is Puig Brands Earnings Power Value (EPV)?

Puig Brands MEX:PUIGN 19 Earnings Power Value (EPV) is MXN281.18 as of Dec25. GuruFocus rates MEX:PUIGN with a GF Score™ of 19/100. The stock has 4 warning signs investors should review.

As of Dec25, Puig Brands's earnings power value is MXN281.18. *

* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

Margin of Safety is -15.14

The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future. Assumption: Current profitability is sustainable.


Puig Brands  (MEX:PUIGN) Earnings Power Value (EPV) Explanation

Assumption: Current profitability is sustainable.

Earnings power value (EPV) uses a very basic equation which assumes no growth, although it does rely on an assumption about the cost of capital as well as the fact that current earnings are sustainable. It also involves several adjustments to clean up the underlying Earnings figures.


Be Aware

Though using today's earnings in calculating Earnings Power Value, GuruFocus is normalizing these earnings to the business cycle. This eliminates the effects on profitability of valuing the firm at different points in the business cycle. This means that we are considering the average earnings over 5 years.


Puig Brands Earnings Power Value (EPV) Related Terms


Puig Brands Earnings Power Value (EPV) Historical Data

* Premium members only.

The historical data trend for Puig Brands's Earnings Power Value (EPV) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Puig Brands Earnings Power Value (EPV) Chart

Puig Brands Annual Data
Trend Dec21 Dec22 Dec23 Dec24 Dec25
Earnings Power Value (EPV)
0.00 0.00 0.00 0.00 270.44

Puig Brands Semi-Annual Data
Dec21 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25 Jun26
Earnings Power Value (EPV) Get a 7-Day Free Trial Premium Member Only 0.00 0.00 0.00 270.44 0.00

MEX:PUIGN vs PG, CL, KVUE: Earnings Power Value (EPV) Comparison

For the Household & Personal Products subindustry, Puig Brands's Earnings Power Value (EPV), along with its competitors' market caps and Earnings Power Value (EPV) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Puig Brands Earnings Power Value (EPV) vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Puig Brands's Earnings Power Value (EPV) distribution charts can be found below:

* The bar in red indicates where Puig Brands's Earnings Power Value (EPV) falls into.


MEX:PUIGN
19GF Score
Puig Brands SA MEX:PUIGN
Earnings Power Value (EPV) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Puig Brands Earnings Power Value (EPV) Calculation

Earnings Power Value also known as just Earnings Power is a valuation technique popularised by Bruce Greenwald, an authority on value investing at Columbia University. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future.

The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. This valuation tool excludes the potential growth that a company may have so that needs to be looked at separately. Since future growth is excluded from the analysis, only the maintenance capital expenditures are subtracted from after-tax EBIT (earnings before interest and taxes) and growth capex is ignored.

Puig Brands's "Earning Power" Calculation:

Average of Last 5 Years Last Year
Revenue 85,050
DDA 3,650
Operating Margin % 15.02
SGA * 25% 9,428
Tax Rate % 26.39
Maintenance Capex 1,934
Cash and Cash Equivalents 22,058
Short-Term Debt 13,371
Long-Term Debt 15,145
Shares Outstanding (Diluted) 565

1. Start with "Earnings" not including accounting adjustments (one-time charges not excluded unless policy has changed). "Earnings" are "Operating Income.

2. Look at average margins over a business/Industry cycle: Average Operating Margin = 15.02%

To normalize margins and eliminate the effects on profitability of valuing the firm at different points in the business cycle, it is usually best to take a long-term average of operating margins. Ideally this would be as long as 10 years and include at least one economic downturn. However, since most of companies do not have as long as 10-year history, here GuruFocus uses the latest 5 years data to do the calculation. To smooth out unusual years but reflect recent developments, we take an average of the 5 year margin.

3. Multiply average margins by sustainable revenues and then adjust for maintenance SGA. This yields "normalized" EBIT:

To be conservative, GuruFocus uses an average of the 5 year revenues as the sustainable revenue.
EPV analysis recognises that part of SG&A expenditure is made to maintain and replace the existing assets, while part is made to grow sales. Since EPV is only interested in what it costs a going concern to maintain its existing asset base, it adds back a percentage of SG&A (between 15% and 50% - this is a matter of judgment and industry knowledge) to make up for the fact that some of this expenditure went to fund growth and shouldn't be accounted for. To start off, we assume 25% for the sake of prudence.
Sustainable Revenue = MXN85,050 Mil, Average Operating Margin = 15.02%, Average Adjusted SGA = 9,428,
therefore "Normalized" EBIT = Sustainable Revenue * Average Operating Margin + Average Adjusted SGA = 85,050 * 15.02% +9,428 = MXN22202.22146252 Mil.

4. Multiply by one minus Average Tax Rate (NOPAT):

Same as average operating margin calculation, GuruFocus takes an average of the 5 years tax rates.
Average Tax Rate = 26.39%, and "Normalized" EBIT = MXN22202.22146252 Mil,
therefore After-tax "Normalized" EBIT = "Normalized" EBIT * ( 1 - Average Tax Rate ) = 22202.22146252 * ( 1 - 26.39% ) = MXN16342.167129702 Mil.

5. Add back Excess Depreciation (after tax at 1/2 average tax rate). This yields "normalized" Earnings:

Excess Depreciation = Average DDA * % of Excess Depreciation (after tax at 1/2 average tax rate) = 3,650 * 0.5 * 26.39% = MXN481.732255308 Mil.
"Normalized" Earnings = After-tax "Normalized" EBIT + Excess Depreciation = 16342.167129702 + 481.732255308 = MXN16823.89938501 Mil.

6. Adjusted for Maintenance Capital Expenditure:

First, calculate the revenue change regarding to the previous year. If the revenue decreased from the previous year, then the Maintenance Capital Expenditure = Capital Expenditure (positive).
Second, if the revenue increased from the previous year, then calculate the percentage of Net PPE as of corresponding Revenue.
Third, calculate Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase.
If [Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase] was negative, then the Maintenance Capital Expenditure = Capital Expenditure (positive).
If [Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase] was positive, then the Maintenance Capital Expenditure = Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase.
Fourth, GuruFocus uses an average of the 5 year maintenance capital expenditures as maintenance CAPEX.
Puig Brands's Average Maintenance CAPEX = MXN1,934 Mil *.
* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

7. Investors require a return of "WACC" for the risk they are taking: WACC = 9%

8. Puig Brands's current cash and cash equivalent = MXN22,058 Mil.
Puig Brands's current interest bearing debt = Long-Term Debt & Capital Lease Obligation + Short-Term Debt & Capital Lease Obligation = 15,145 + 13,371 = MXN28516.39 Mil.
Puig Brands's current Shares Outstanding (Diluted Average) = 565 Mil.

Puig Brands's Earnings Power Value (EPV) for Dec25 is calculated as:

EPV = ( ( Norm. Earnings-Maint. CAPEX *) / WACC + CashandEquiv - Int. Bearing Debt ) / Shares Outstanding (Diluted Average)
= ( ( 16823.89938501 - 1,934)/ 9%+22,058-28516.39 )/565
=281.18

Margin of Safety (EPV)=( Earnings Power Value (EPV)-Current Price )/Earnings Power Value (EPV)
=( 281.18363187986-323.75 )/281.18363187986
= -15.14%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

What does a Earnings Power Value (EPV) of MXN281.18 mean?
Puig Brands (MEX:PUIGN) has a Earnings Power Value (EPV) of MXN281.18 as of Dec25. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Puig Brands and its competitors.
Is Puig Brands' Earnings Power Value (EPV) too high?
Puig Brands' current Earnings Power Value (EPV) is MXN281.18. Overall, Puig Brands has a GF Score™ of 19/100, reflecting its overall financial health beyond just this single metric.
How does Puig Brands' Earnings Power Value (EPV) compare to PG and CL?
Puig Brands' Earnings Power Value (EPV) of MXN281.18 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Earnings Power Value (EPV) for a Consumer Packaged Goods company?
A good Earnings Power Value (EPV) depends on the Consumer Packaged Goods industry context. However, Earnings Power Value (EPV) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Earnings Power Value (EPV) mean?
A high Earnings Power Value (EPV) can signal that a stock is expensive relative to its fundamentals. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Puig Brands and its competitors. Puig Brands's current Earnings Power Value (EPV) is MXN281.18. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puig Brands stock overvalued right now?
Puig Brands (MEX:PUIGN) has a current Earnings Power Value (EPV) of MXN281.18. The current Earnings Power Value (EPV) is MXN281.18. Puig Brands' overall GF Score™ is 19/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Earnings Power Value (EPV) calculated?
Earnings Power Value (EPV) is calculated from a company's financial statements. For Puig Brands (MEX:PUIGN), the current Earnings Power Value (EPV) is MXN281.18 as of Dec25. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Puig Brands Business Description

Address Plaza Europa 46-48, L Hospitalet de Llobregat, Barcelona, ESP, 08902
Puig is a premium beauty product maker that focuses on fragrances (72% of 2025 sales), with more limited exposure to color cosmetics (17%) and skincare (11%). Through a series of acquisitions, Puig has built a premium portfolio, including brands such as Rabanne, Carolina Herrera, Byredo, L'Artisan Parfumeur, Penhaligon's, Dries Van Noten, and Charlotte Tilbury, which contributes over 90% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. Puig generates close to 54% of sales from Europe, 35% from the Americas, and 11% from Asia. The Puig family owns over 70% of the economic interests in the company and over 90% of the voting rights via a dual-class share structure.
19GF Score

Get the complete analysis for MEX:PUIGN

Earnings Power Value (EPV) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN323.75
Price