Procter & Gamble Co (XBUL:PRG) Earnings Power Value (EPV): лв115.87 (As of Mar26)


XBUL:PRG Procter & Gamble Co XBUL:PRG
83 GF Score
Price лв133.72
GF Value лв151.57
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What is Procter & Gamble Co Earnings Power Value (EPV)?

Procter & Gamble Co XBUL:PRG 83 Earnings Power Value (EPV) is лв115.87 as of Mar26. GuruFocus rates XBUL:PRG with a GF Score™ of 83/100 and a GF Value™ of лв151.57.

As of Mar26, Procter & Gamble Co's earnings power value is лв115.87. *

* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

Margin of Safety is -15.4

The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future. Assumption: Current profitability is sustainable.


Procter & Gamble Co  (XBUL:PRG) Earnings Power Value (EPV) Explanation

Assumption: Current profitability is sustainable.

Earnings power value (EPV) uses a very basic equation which assumes no growth, although it does rely on an assumption about the cost of capital as well as the fact that current earnings are sustainable. It also involves several adjustments to clean up the underlying Earnings figures.


Be Aware

Though using today's earnings in calculating Earnings Power Value, GuruFocus is normalizing these earnings to the business cycle. This eliminates the effects on profitability of valuing the firm at different points in the business cycle. This means that we are considering the average earnings over 5 years.


Procter & Gamble Co Earnings Power Value (EPV) Related Terms


Procter & Gamble Co Earnings Power Value (EPV) Historical Data

* Premium members only.

The historical data trend for Procter & Gamble Co's Earnings Power Value (EPV) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Procter & Gamble Co Earnings Power Value (EPV) Chart

Procter & Gamble Co Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Earnings Power Value (EPV)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 60.83

Procter & Gamble Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Earnings Power Value (EPV) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 61.17 60.83 59.44 63.18 63.44

XBUL:PRG vs CL, KVUE, KMB: Earnings Power Value (EPV) Comparison

For the Household & Personal Products subindustry, Procter & Gamble Co's Earnings Power Value (EPV), along with its competitors' market caps and Earnings Power Value (EPV) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Procter & Gamble Co Earnings Power Value (EPV) vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Procter & Gamble Co's Earnings Power Value (EPV) distribution charts can be found below:

* The bar in red indicates where Procter & Gamble Co's Earnings Power Value (EPV) falls into.


XBUL:PRG
83GF Score
Procter & Gamble Co XBUL:PRG
Earnings Power Value (EPV) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Procter & Gamble Co Earnings Power Value (EPV) Calculation

Earnings Power Value also known as just Earnings Power is a valuation technique popularised by Bruce Greenwald, an authority on value investing at Columbia University. It is arguably a better way to analyze stocks than Discounted Cash Flow analysis that relies on highly speculative growth assumptions many years into the future.

The basic concept of EPV is that one should value a stock based on the current free cash flow of a company and not on future projections which may, or may not, come true. This valuation tool excludes the potential growth that a company may have so that needs to be looked at separately. Since future growth is excluded from the analysis, only the maintenance capital expenditures are subtracted from after-tax EBIT (earnings before interest and taxes) and growth capex is ignored.

Procter & Gamble Co's "Earning Power" Calculation:

Average of Last 20 Quarters Last Quarter
Revenue 140,441
DDA 4,843
Operating Margin % 22.93
SGA * 25% 9,343
Tax Rate % 19.55
Maintenance Capex 4,937
Cash and Cash Equivalents 20,808
Short-Term Debt 22,276
Long-Term Debt 40,331
Shares Outstanding (Diluted) 2,417

1. Start with "Earnings" not including accounting adjustments (one-time charges not excluded unless policy has changed). "Earnings" are "Operating Income.

2. Look at average margins over a business/Industry cycle: Average Operating Margin = 22.93%

To normalize margins and eliminate the effects on profitability of valuing the firm at different points in the business cycle, it is usually best to take a long-term average of operating margins. Ideally this would be as long as 10 years and include at least one economic downturn. However, since most of companies do not have as long as 10-year history, here GuruFocus uses the latest 5 years data to do the calculation. To smooth out unusual years but reflect recent developments, we take an average of the 5 year margin.

3. Multiply average margins by sustainable revenues and then adjust for maintenance SGA. This yields "normalized" EBIT:

To be conservative, GuruFocus uses an average of the 5 year revenues as the sustainable revenue.
EPV analysis recognises that part of SG&A expenditure is made to maintain and replace the existing assets, while part is made to grow sales. Since EPV is only interested in what it costs a going concern to maintain its existing asset base, it adds back a percentage of SG&A (between 15% and 50% - this is a matter of judgment and industry knowledge) to make up for the fact that some of this expenditure went to fund growth and shouldn't be accounted for. To start off, we assume 25% for the sake of prudence.
Sustainable Revenue = лв140,441 Mil, Average Operating Margin = 22.93%, Average Adjusted SGA = 9,343,
therefore "Normalized" EBIT = Sustainable Revenue * Average Operating Margin + Average Adjusted SGA = 140,441 * 22.93% +9,343 = лв41546.545808806 Mil.

4. Multiply by one minus Average Tax Rate (NOPAT):

Same as average operating margin calculation, GuruFocus takes an average of the 5 years tax rates.
Average Tax Rate = 19.55%, and "Normalized" EBIT = лв41546.545808806 Mil,
therefore After-tax "Normalized" EBIT = "Normalized" EBIT * ( 1 - Average Tax Rate ) = 41546.545808806 * ( 1 - 19.55% ) = лв33426.065697746 Mil.

5. Add back Excess Depreciation (after tax at 1/2 average tax rate). This yields "normalized" Earnings:

Excess Depreciation = Average DDA * % of Excess Depreciation (after tax at 1/2 average tax rate) = 4,843 * 0.5 * 19.55% = лв473.329151672 Mil.
"Normalized" Earnings = After-tax "Normalized" EBIT + Excess Depreciation = 33426.065697746 + 473.329151672 = лв33899.394849418 Mil.

6. Adjusted for Maintenance Capital Expenditure:

First, calculate the revenue change regarding to the previous year. If the revenue decreased from the previous year, then the Maintenance Capital Expenditure = Capital Expenditure (positive).
Second, if the revenue increased from the previous year, then calculate the percentage of Net PPE as of corresponding Revenue.
Third, calculate Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase.
If [Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase] was negative, then the Maintenance Capital Expenditure = Capital Expenditure (positive).
If [Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase] was positive, then the Maintenance Capital Expenditure = Capital Expenditure (positive) - percentage of Net PPE as of corresponding Revenue * revenue increase.
Fourth, GuruFocus uses an average of the 5 year maintenance capital expenditures as maintenance CAPEX.
Procter & Gamble Co's Average Maintenance CAPEX = лв4,937 Mil *.
* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

7. Investors require a return of "WACC" for the risk they are taking: WACC = 9%

8. Procter & Gamble Co's current cash and cash equivalent = лв20,808 Mil.
Procter & Gamble Co's current interest bearing debt = Long-Term Debt & Capital Lease Obligation + Short-Term Debt & Capital Lease Obligation = 40,331 + 22,276 = лв62606.523 Mil.
Procter & Gamble Co's current Shares Outstanding (Diluted Average) = 2,417 Mil.

Procter & Gamble Co's Earnings Power Value (EPV) for Mar26 is calculated as:

EPV = ( ( Norm. Earnings-Maint. CAPEX *) / WACC + CashandEquiv - Int. Bearing Debt ) / Shares Outstanding (Diluted Average)
= ( ( 33899.394849418 - 4,937)/ 9%+20,808-62606.523 )/2,417
=115.87

Margin of Safety (EPV)=( Earnings Power Value (EPV)-Current Price )/Earnings Power Value (EPV)
=( 115.87155523102-133.72 )/115.87155523102
= -15.4%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* GuruFocus does not store EPV value into our database if Average Maintenance CAPEX is 0.

What does a Earnings Power Value (EPV) of лв115.87 mean?
Procter & Gamble Co (XBUL:PRG) has a Earnings Power Value (EPV) of лв115.87 as of Mar26. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Procter & Gamble Co and its competitors.
Is Procter & Gamble Co's Earnings Power Value (EPV) too high?
Procter & Gamble Co's current Earnings Power Value (EPV) is лв115.87. Overall, Procter & Gamble Co has a GF Score™ of 83/100, reflecting its overall financial health beyond just this single metric.
How does Procter & Gamble Co's Earnings Power Value (EPV) compare to CL and KVUE?
Procter & Gamble Co's Earnings Power Value (EPV) of лв115.87 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Earnings Power Value (EPV) for a Consumer Packaged Goods company?
A good Earnings Power Value (EPV) depends on the Consumer Packaged Goods industry context. However, Earnings Power Value (EPV) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Earnings Power Value (EPV) mean?
A high Earnings Power Value (EPV) can signal that a stock is expensive relative to its fundamentals. Bruce Greenwald's earnings power value focuses on current earnings without factoring in future growth. View historical data on Procter & Gamble Co and its competitors. Procter & Gamble Co's current Earnings Power Value (EPV) is лв115.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Procter & Gamble Co stock overvalued right now?
Procter & Gamble Co (XBUL:PRG) has a current Earnings Power Value (EPV) of лв115.87. The stock's GF Value™ is лв151.57, compared to a current price of лв133.72 — trading 11.8% below its estimated fair value. The current Earnings Power Value (EPV) is лв115.87. Procter & Gamble Co's overall GF Score™ is 83/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Earnings Power Value (EPV) calculated?
Earnings Power Value (EPV) is calculated from a company's financial statements. For Procter & Gamble Co (XBUL:PRG), the current Earnings Power Value (EPV) is лв115.87 as of Mar26. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Procter & Gamble Co (XBUL:PRG) Overvalued in 2026?

Based on GuruFocus' analysis, Procter & Gamble Co stock appears to be undervalued. The current stock price of лв133.72 is trading 11.8% below its estimated GF Value™ of лв151.57.

Key valuation signals for XBUL:PRG:

  • Earnings Power Value (EPV): лв115.87
  • GF Value™: лв151.57 vs. price of лв133.72 (11.8% below fair value)
  • GF Score™: 83/100

No single metric tells the full story. See the XBUL:PRG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Procter & Gamble Co Business Description

Address One Procter and Gamble Plaza, Cincinnati, OH, USA, 45202
Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate annual global sales of more than $1 billion each, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.
83GF Score

Get the complete analysis for XBUL:PRG

Earnings Power Value (EPV) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

лв133.72
Price
лв151.57
GF Value