Southern Cross Media Group (FRA:6MM) EV-to-FCF: 16.28 (As of Jul. 05, 2026) — 26% Above Median


FRA:6MM Southern Cross Media Group Ltd FRA:6MM
54 GF Score
Price €0.31
GF Value €0.42
! 7 Warning Signs
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What is Southern Cross Media Group EV-to-FCF?

Southern Cross Media Group FRA:6MM +6.80% 54 EV-to-FCF is 16.28 as of Jul. 05, 2026, which is 26% above its 10-year median of 12.94. GuruFocus rates FRA:6MM with a GF Score™ of 54/100 and a GF Value™ of €0.42. The stock has 7 warning signs investors should review. Among 610 Media - Diversified companies, Southern Cross Media Group ranks worse than 59.02% on this metric.

EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Southern Cross Media Group's Enterprise Value is €538.8 Mil. Southern Cross Media Group's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €33.1 Mil. Therefore, Southern Cross Media Group's EV-to-FCF for today is 16.28.

The historical rank and industry rank for Southern Cross Media Group's EV-to-FCF or its related term are showing as below:

FRA:6MM' s EV-to-FCF Range Over the Past 10 Years
Min: 4.07   Med: 12.94   Max: 22.13
Current: 15.22

During the past 13 years, the highest EV-to-FCF of Southern Cross Media Group was 22.13. The lowest was 4.07. And the median was 12.94.

FRA:6MM's EV-to-FCF is ranked worse than
59.02% of 610 companies
in the Media - Diversified industry
Industry Median: 11.55 vs FRA:6MM: 15.22

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-07-05), Southern Cross Media Group's stock price is €0.314. Southern Cross Media Group's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €-0.003. Therefore, Southern Cross Media Group's PE Ratio (TTM) for today is At Loss.


Southern Cross Media Group  (FRA:6MM) EV-to-FCF Explanation

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Southern Cross Media Group's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=0.314/-0.003
=At Loss

Southern Cross Media Group's share price for today is €0.314.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Southern Cross Media Group's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €-0.003.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Southern Cross Media Group EV-to-FCF Related Terms


Southern Cross Media Group EV-to-FCF Historical Data

* Premium members only.

The historical data trend for Southern Cross Media Group's EV-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Southern Cross Media Group EV-to-FCF Chart

Southern Cross Media Group Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
EV-to-FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 7.01 19.08 13.79 20.40 5.76

Southern Cross Media Group Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
EV-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 20.40 0.00 5.76 0.00

FRA:6MM vs NFLX, DIS, WBD: EV-to-FCF Comparison

For the Entertainment subindustry, Southern Cross Media Group's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Southern Cross Media Group EV-to-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Southern Cross Media Group's EV-to-FCF distribution charts can be found below:

* The bar in red indicates where Southern Cross Media Group's EV-to-FCF falls into.


FRA:6MM
54GF Score
Southern Cross Media Group Ltd FRA:6MM
EV-to-FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Southern Cross Media Group EV-to-FCF Calculation

Southern Cross Media Group's EV-to-FCF for today is calculated as:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=538.786/33.089
=16.28

Southern Cross Media Group's current Enterprise Value is €538.8 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Southern Cross Media Group's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €33.1 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-FCF →
What does a EV-to-FCF of 16.28 mean?
Southern Cross Media Group (FRA:6MM) has a EV-to-FCF of 16.28 as of Jul. 05, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Southern Cross Media Group and its competitors. This is 26% above median its historical median of 12.94. Over the past decade, Southern Cross Media Group's EV-to-FCF has ranged from 4.07 to 22.13. According to the industry distribution chart, Southern Cross Media Group ranks #360 out of 610 companies in the Media - Diversified industry, placing it in the top 59%.
Is Southern Cross Media Group's EV-to-FCF too high?
Southern Cross Media Group's current EV-to-FCF of 16.28 is 26% above median its 10-year median of 12.94. Over the past 10 years, this metric has ranged from a low of 4.07 to a high of 22.13. The Media - Diversified industry median EV-to-FCF is 11.55. Southern Cross Media Group's value of 16.28 is 41% above this industry median. Based on the distribution chart, Southern Cross Media Group ranks #360 out of 610 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Southern Cross Media Group has a GF Score™ of 54/100, reflecting its overall financial health beyond just this single metric.
How does Southern Cross Media Group's EV-to-FCF compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Southern Cross Media Group ranks #360 out of 610 companies for EV-to-FCF. This places Southern Cross Media Group in the lower half of its industry. The industry median EV-to-FCF is 11.55. Southern Cross Media Group's value of 16.28 is 41% above this benchmark. Historically, Southern Cross Media Group's own EV-to-FCF has ranged from 4.07 to 22.13 over the past decade. While the company's 10-year median is 12.94 vs. the industry median of 11.55, Southern Cross Media Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 11.55, based on 610 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Southern Cross Media Group's current EV-to-FCF of 16.28 is 41% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Southern Cross Media Group and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 11.55 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Southern Cross Media Group's current EV-to-FCF is 16.28, which is 26% above median its own 10-year median of 12.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Southern Cross Media Group stock overvalued right now?
Southern Cross Media Group (FRA:6MM) has a current EV-to-FCF of 16.28. The stock's GF Value™ is €0.42, compared to a current price of €0.31 — trading 25.2% below its estimated fair value. The current EV-to-FCF is 16.28, which is 26% above median its 10-year median of 12.94 and 41% above the Media - Diversified industry median of 11.55. Southern Cross Media Group's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Southern Cross Media Group (FRA:6MM), the current EV-to-FCF is 16.28 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Southern Cross Media Group (FRA:6MM) Overvalued in 2026?

Based on GuruFocus' analysis, Southern Cross Media Group stock appears to be undervalued. The current stock price of €0.31 is trading 25.2% below its estimated GF Value™ of €0.42.

Key valuation signals for FRA:6MM:

  • EV-to-FCF: 16.28 (26% above median its 10-year median of 12.94)
  • GF Value™: €0.42 vs. price of €0.31 (25.2% below fair value)
  • GF Score™: 54/100 with 7 warning signs
  • Industry Position: 41% above the Media - Diversified median (#360 of 610)

No single metric tells the full story. See the FRA:6MM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Southern Cross Media Group Business Description

Other Exchanges SXL:Australia
Address 101 Moray Street, Level 2, South Melbourne, Melbourne, VIC, AUS, 3205
Southern Cross Media broadcasts radio programming across Australia and generates revenue and earnings from sales of airtime to advertisers. In metropolitan areas, it runs two radio networks (Hit and Triple M). In regional areas, the company runs a portfolio of radio stations. It is also operating digital audio, which has a rapidly growing audience and turned profitable from fiscal 2025. Southern Cross merged with Seven West Media in January 2026 and now owns Seven's TV and newspaper businesses.
54GF Score

Get the complete analysis for FRA:6MM

EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.31
Price
€0.42
GF Value