ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Southern Cross Media Group's annualizedNet Income for the quarter that ended in Dec. 2025 was €-8.3 Mil.
Southern Cross Media Group's average Total Assets over the quarter that ended in Dec. 2025 was €705.4 Mil. Therefore, Southern Cross Media Group's annualized ROA % for the quarter that ended in Dec. 2025 was -1.18%.
The historical rank and industry rank for Southern Cross Media Group's ROA % or its related term are showing as below:
FRA:6MM'
s ROA % Range Over the Past 10 Years
Min: -26.09 Med: 1.58 Max: 6.6
Current: -0.13
During the past 13 years, Southern Cross Media Group's highest ROA % was 6.60%. The lowest was -26.09%. And the median was 1.58%.
FRA:6MM's ROA % is ranked worse than 54.93% of 1034
companies
in the Media - Diversified industry
Industry Median: 0.65
vs FRA:6MM: -0.13
Southern Cross Media Group (FRA:6MM) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Entertainment subindustry, Southern Cross Media Group's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Southern Cross Media Group ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Southern Cross Media Group's ROA % distribution charts can be found below:
* The bar in red indicates where Southern Cross Media Group's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Southern Cross Media Group (FRA:6MM) has a ROA % of -1.18% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Southern Cross Media Group and its competitors. According to the industry distribution chart, Southern Cross Media Group ranks #568 out of 1034 companies in the Media - Diversified industry, placing it in the top 54.9%.
Is Southern Cross Media Group's ROA % too high?
Southern Cross Media Group's current ROA % is -1.18%. Based on the distribution chart, Southern Cross Media Group ranks #568 out of 1034 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Southern Cross Media Group has a GF Score™ of 54/100, reflecting its overall financial health beyond just this single metric.
How does Southern Cross Media Group's ROA % compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Southern Cross Media Group ranks #568 out of 1034 companies for ROA %. This places Southern Cross Media Group in the lower half of its industry. The industry median ROA % is 0.65. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,034 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Southern Cross Media Group and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Southern Cross Media Group's current ROA % is -1.18%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Southern Cross Media Group stock overvalued right now?
Southern Cross Media Group (FRA:6MM) has a current ROA % of -1.18%. The stock's GF Value™ is €0.42, compared to a current price of €0.31 — trading 25.2% below its estimated fair value. The current ROA % is -1.18%. Southern Cross Media Group's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Southern Cross Media Group (FRA:6MM), the current ROA % is -1.18% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Southern Cross Media Group (FRA:6MM) Overvalued in 2026?
Based on GuruFocus' analysis, Southern Cross Media Group stock appears to be undervalued.
The current stock price of €0.31 is trading 25.2% below its estimated GF Value™ of €0.42.
Key valuation signals for FRA:6MM:
ROA %: -1.18%
GF Value™: €0.42 vs. price of €0.31 (25.2% below fair value)
No single metric tells the full story. See the FRA:6MM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Southern Cross Media broadcasts radio programming across Australia and generates revenue and earnings from sales of airtime to advertisers. In metropolitan areas, it runs two radio networks (Hit and Triple M). In regional areas, the company runs a portfolio of radio stations. It is also operating digital audio, which has a rapidly growing audience and turned profitable from fiscal 2025. Southern Cross merged with Seven West Media in January 2026 and now owns Seven's TV and newspaper businesses.
54GF Score
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