Southern Cross Media Group (FRA:6MM) GF Value Rank: 9 (As of Jul. 15, 2026) — 29% Above Median

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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:6MM Southern Cross Media Group Ltd FRA:6MM
47 GF Score
Price €0.33
GF Value €0.43
! 7 Warning Signs
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What is Southern Cross Media Group GF Value Rank?

Southern Cross Media Group FRA:6MM 47 GF Value Rank is 9 as of Jul. 15, 2026, which is 29% above its 10-year median of 7.00. GuruFocus rates FRA:6MM with a GF Score™ of 47/100 and a GF Value™ of €0.43. The stock has 7 warning signs investors should review.

Southern Cross Media Group has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Southern Cross Media Group GF Value Rank Related Terms


FRA:6MM vs NFLX, DIS, WBD: GF Value Rank Comparison

For the Entertainment subindustry, Southern Cross Media Group's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Southern Cross Media Group GF Value Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Southern Cross Media Group's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Southern Cross Media Group's GF Value Rank falls into.


FRA:6MM
47GF Score
Southern Cross Media Group Ltd FRA:6MM
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 9 mean?
Southern Cross Media Group (FRA:6MM) has a GF Value Rank of 9 as of Jul. 15, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Southern Cross Media Group and its competitors. This is 29% above median its historical median of 7.00. Over the past decade, Southern Cross Media Group's GF Value Rank has ranged from 2.00 to 10.00.
Is Southern Cross Media Group's GF Value Rank too high?
Southern Cross Media Group's current GF Value Rank of 9 is 29% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Southern Cross Media Group has a GF Score™ of 47/100, reflecting its overall financial health beyond just this single metric.
How does Southern Cross Media Group's GF Value Rank compare to NFLX and DIS?
Southern Cross Media Group's GF Value Rank of 9 can be compared against companies in the Media - Diversified industry. Historically, Southern Cross Media Group's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Media - Diversified company?
A good GF Value Rank depends on the Media - Diversified industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Southern Cross Media Group and its competitors. Southern Cross Media Group's current GF Value Rank is 9, which is 29% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Southern Cross Media Group stock overvalued right now?
Southern Cross Media Group (FRA:6MM) has a current GF Value Rank of 9. The stock's GF Value™ is €0.43, compared to a current price of €0.33 — trading 24.2% below its estimated fair value. The current GF Value Rank is 9, which is 29% above median its 10-year median of 7.00. Southern Cross Media Group's overall GF Score™ is 47/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Southern Cross Media Group (FRA:6MM), the current GF Value Rank is 9 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Southern Cross Media Group (FRA:6MM) Overvalued in 2026?

Based on GuruFocus' analysis, Southern Cross Media Group stock appears to be undervalued. The current stock price of €0.33 is trading 24.2% below its estimated GF Value™ of €0.43.

Key valuation signals for FRA:6MM:

  • GF Value Rank: 9 (29% above median its 10-year median of 7.00)
  • GF Value™: €0.43 vs. price of €0.33 (24.2% below fair value)
  • GF Score™: 47/100 with 7 warning signs

No single metric tells the full story. See the FRA:6MM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Southern Cross Media Group Business Description

Other Exchanges SXL:Australia
Address 101 Moray Street, Level 2, South Melbourne, Melbourne, VIC, AUS, 3205
Southern Cross Media broadcasts radio programming across Australia and generates revenue and earnings from sales of airtime to advertisers. In metropolitan areas, it runs two radio networks (Hit and Triple M). In regional areas, the company runs a portfolio of radio stations. It is also operating digital audio, which has a rapidly growing audience and turned profitable from fiscal 2025. Southern Cross merged with Seven West Media in January 2026 and now owns Seven's TV and newspaper businesses.
47GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.33
Price
€0.43
GF Value