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EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Keep's Enterprise Value is HK$-107 Mil.
Keep's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-46 Mil. Therefore, Keep's EV-to-FCF for today is 2.36.
The historical rank and industry rank for Keep's EV-to-FCF or its related term are showing as below:
HKSE:03650'
s EV-to-FCF Range Over the Past 10 Years
Min: -33.78 Med: -1.97 Max: 2.5
Current: 2.36
During the past 7 years, the highest EV-to-FCF of Keep was 2.50. The lowest was -33.78. And the median was -1.97.
HKSE:03650's EV-to-FCF is ranked better than 93.3% of 582
companies
in the Travel & Leisure industry
Industry Median: 16.365
vs HKSE:03650: 2.36
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
As of today (2026-08-26), Keep's stock price is HK$1.73.
Keep's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-0.175. Therefore, Keep's PE Ratio (TTM) for today is At Loss.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Keep's share price for today is HK$1.73.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Keep's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-0.175.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Keep EV-to-FCF Related Terms
Keep EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Keep's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Keep's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Keep EV-to-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Keep's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Keep's EV-to-FCF falls into.
Keep's current Enterprise Value is HK$-107 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Keep's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was HK$-46 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Keep (HKSE:03650) has a EV-to-FCF of 2.36 as of Aug. 26, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Keep and its competitors. According to the industry distribution chart, Keep ranks #39 out of 582 companies in the Travel & Leisure industry, placing it in the top 6.7%.
Is Keep's EV-to-FCF too high?
Keep's current EV-to-FCF is 2.36. The Travel & Leisure industry median EV-to-FCF is 16.37. Keep's value of 2.36 is 85.6% below this industry median. Based on the distribution chart, Keep ranks #39 out of 582 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Keep has a GF Score™ of 71/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Keep's EV-to-FCF compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Keep ranks #39 out of 582 companies for EV-to-FCF. This places Keep in the top 7% of its industry — outperforming the majority of peers. The industry median EV-to-FCF is 16.37. Keep's value of 2.36 is 85.6% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Travel & Leisure company?
The median EV-to-FCF among Travel & Leisure companies is 16.37, based on 582 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Keep's current EV-to-FCF of 2.36 is 85.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Keep and its competitors. For the Travel & Leisure industry, the median EV-to-FCF is 16.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Keep's current EV-to-FCF is 2.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Keep stock overvalued right now?
Based on GuruFocus' analysis, Keep (HKSE:03650) is currently considered Possible Value Trap. The stock's GF Value™ is HK$5.19, compared to a current price of HK$1.73 — trading 66.7% below its estimated fair value. The current EV-to-FCF is 2.36 and 85.6% below the Travel & Leisure industry median of 16.37. Keep's overall GF Score™ is 71/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Keep (HKSE:03650), the current EV-to-FCF is 2.36 as of Aug. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Keep (HKSE:03650) Overvalued in 2026?
Based on GuruFocus' analysis, Keep stock appears to be undervalued.
The current stock price of HK$1.73 is trading 66.7% below its estimated GF Value™ of HK$5.19.
GuruFocus considers Keep to be Possible Value Trap.
Key valuation signals for HKSE:03650:
EV-to-FCF: 2.36
GF Value™: HK$5.19 vs. price of HK$1.73 (66.7% below fair value)
Industry Position: 85.6% below the Travel & Leisure median (#39 of 582)
No single metric tells the full story. See the HKSE:03650 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Keep Inc is a growing and result-oriented platform that provides users with a comprehensive fitness solution to help them achieve their fitness goals. It offers extensive and professional fitness content with AI-assisted personalized curriculums, encompassing interactive live-streaming classes and recorded fitness courses, that dynamically adjust course content and workout intensity based on users' athletic levels, fitness goals, daily workout patterns, and diet. The company's operating segment includes Self-branded fitness products, Online membership and paid content, and Advertising and others. The company generates the majority of its revenue from Self-branded fitness products.
71GF Score
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EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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