Keep (HKSE:03650) ROCE %: -5.33% (As of Dec. 2025)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HKSE:03650 Keep Inc HKSE:03650
71 GF Score
Price HK$1.73
GF Value HK$5.19
Valuation Possible Value Trap
! 4 Warning Signs
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What is Keep ROCE %?

Keep HKSE:03650 -1.14% 71 ROCE % is -5.33% as of Dec. 2025. GuruFocus rates HKSE:03650 with a GF Score™ of 71/100 and a GF Value™ of HK$5.19 (Possible Value Trap). The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Keep's annualized ROCE % for the quarter that ended in Dec. 2025 was -5.33%.


Keep  (HKSE:03650) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.


Keep ROCE % Related Terms


Keep ROCE % Historical Data

* Premium members only.

The historical data trend for Keep's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Keep ROCE % Chart

Keep Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial -107.90 -4.08 56.63 -31.83 -5.26

Keep Semi-Annual Data
Dec19 Dec20 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only -9.55 -17.70 -47.63 -5.14 -5.33
HKSE:03650
71GF Score
Keep Inc HKSE:03650
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Keep ROCE % Calculation

Keep's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-78.175/( ( (2034.772 - 562.555) + (1965.282 - 467.224) )/ 2 )
=-78.175/( (1472.217+1498.058)/ 2 )
=-78.175/1485.1375
=-5.26 %

Keep's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=-79.466/( ( (1961.644 - 476.543) + (1965.282 - 467.224) )/ 2 )
=-79.466/( ( 1485.101 + 1498.058 )/ 2 )
=-79.466/1491.5795
=-5.33 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -5.33% mean?
Keep (HKSE:03650) has a ROCE % of -5.33% as of Dec. 2025.
Is Keep's ROCE % too high?
Keep's current ROCE % is -5.33%. Overall, Keep has a GF Score™ of 71/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Keep's ROCE % compare to AS and HAS?
Keep's ROCE % of -5.33% can be compared against companies in the Travel & Leisure industry. The industry median ROCE % is 6.42. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Travel & Leisure company?
The median ROCE % among Travel & Leisure companies is 6.42, based on 833 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Travel & Leisure industry, the median ROCE % is 6.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Keep's current ROCE % is -5.33%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Keep stock overvalued right now?
Based on GuruFocus' analysis, Keep (HKSE:03650) is currently considered Possible Value Trap. The stock's GF Value™ is HK$5.19, compared to a current price of HK$1.73 — trading 66.7% below its estimated fair value. The current ROCE % is -5.33%. Keep's overall GF Score™ is 71/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Keep (HKSE:03650), the current ROCE % is -5.33% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Keep (HKSE:03650) Overvalued in 2026?

Based on GuruFocus' analysis, Keep stock appears to be undervalued. The current stock price of HK$1.73 is trading 66.7% below its estimated GF Value™ of HK$5.19. GuruFocus considers Keep to be Possible Value Trap.

Key valuation signals for HKSE:03650:

  • ROCE %: -5.33%
  • GF Value™: HK$5.19 vs. price of HK$1.73 (66.7% below fair value)
  • GF Score™: 71/100 with 4 warning signs

No single metric tells the full story. See the HKSE:03650 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Keep Business Description

Address No. 9 Wangjing Street, Building D, Vanke Time Square, Chaoyang, Beijing, CHN
Keep Inc is a growing and result-oriented platform that provides users with a comprehensive fitness solution to help them achieve their fitness goals. It offers extensive and professional fitness content with AI-assisted personalized curriculums, encompassing interactive live-streaming classes and recorded fitness courses, that dynamically adjust course content and workout intensity based on users' athletic levels, fitness goals, daily workout patterns, and diet. The company's operating segment includes Self-branded fitness products, Online membership and paid content, and Advertising and others. The company generates the majority of its revenue from Self-branded fitness products.
71GF Score

Get the complete analysis for HKSE:03650

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$1.73
Price
HK$5.19
GF Value