Keep (HKSE:03650) Selling, General, & Admin. Expense : HK$852 Mil (TTM As of Dec. 2023)

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What is Keep Selling, General, & Admin. Expense?

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Keep's selling, general, & admin. expense for the six months ended in Dec. 2023 was HK$448 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2023 was HK$852 Mil.

Keep Selling, General, & Admin. Expense Historical Data

The historical data trend for Keep's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Keep Selling, General, & Admin. Expense Chart

Keep Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Selling, General, & Admin. Expense

465.11

439.40

1,438.13

995.88

851.57

Keep Semi-Annual Data
	Dec19	Dec20	Dec21	Jun22	Dec22	Jun23	Dec23
Selling, General, & Admin. Expense	Get a 7-Day Free Trial			-	497.28	522.14	403.77	447.80

Competitive Comparison of Keep's Selling, General, & Admin. Expense

For the Software - Application subindustry, Keep's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Keep's Selling, General, & Admin. Expense Distribution in the Software Industry

For the Software industry and Technology sector, Keep's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Keep's Selling, General, & Admin. Expense falls into.

Keep Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$852 Mil.

Keep (HKSE:03650) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.

Keep Selling, General, & Admin. Expense Related Terms

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Keep (HKSE:03650) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Keep Inc (HKSE:03650) » Definitions » Selling, General, & Admin. Expense

Comparable Companies

Traded in Other Exchanges

N/A

Address

No. 9 Wangjing Street, Building D, Vanke Time Square, Chaoyang, Beijing, CHN

Website

https://keep.com

Keep Inc is a growing and result-oriented platform that provides users with a comprehensive fitness solution to help them achieve their fitness goals. It offers extensive and professional fitness content with AI-assisted personalized curriculums, encompassing interactive live-streaming classes and recorded fitness courses, that dynamically adjust course content and workout intensity based on users' athletic levels, fitness goals, daily workout patterns and diet. Its content is complemented by a variety of smart fitness devices, fitness gear, apparel and food, which enables seamlessly connecting the physical and digital realms to create an immersive, one-stop fitness experience.

Executives

Arrow Factory Limited	2501 Other
Trident Trust Company (hk) Limited	2501 Other
Wang Ning	2501 Other
Persistent Courage Holdings Limited	2501 Other
Softbank Vision Fund Ii-2 L.p.	2201 Interest of corporation controlled by you
Svf Ii Gp (jersey) Limited	2201 Interest of corporation controlled by you
Svf Ii Holdings (de) Llc	2201 Interest of corporation controlled by you
Svf Ii Investment Holdings (subco) Llc	2201 Interest of corporation controlled by you
Svf Ii Investment Holdings Llc	2201 Interest of corporation controlled by you
Softbank Group Corp.	2201 Interest of corporation controlled by you
Softbank Group Overseas Gk	2201 Interest of corporation controlled by you
Svf Ii Calorie Subco (de) Llc	2101 Beneficial owner
Svf Ii Aggregator (jersey) L.p.	2201 Interest of corporation controlled by you
Sb Global Advisers Limited	2201 Interest of corporation controlled by you
Sb Global Advisers Capital Markets Limited	2201 Interest of corporation controlled by you

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