Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
BHG Group ABOSTO:BHG -17.01%74 EV-to-FCF is 7.34 as of Jul. 18, 2026, which is 29% below its 10-year median of 10.41. GuruFocus rates OSTO:BHG with a GF Score™ of 74/100 and a GF Value™ of kr21.34 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 772 Retail - Cyclical companies, BHG Group AB ranks better than 68.01% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, BHG Group AB's Enterprise Value is kr5,218 Mil.
BHG Group AB's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 was kr711 Mil. Therefore, BHG Group AB's EV-to-FCF for today is 7.34.
The historical rank and industry rank for BHG Group AB's EV-to-FCF or its related term are showing as below:
OSTO:BHG'
s EV-to-FCF Range Over the Past 10 Years
Min: -543.23 Med: 10.41 Max: 42.05
Current: 7.34
During the past 11 years, the highest EV-to-FCF of BHG Group AB was 42.05. The lowest was -543.23. And the median was 10.41.
OSTO:BHG's EV-to-FCF is ranked better than 68.01% of 772
companies
in the Retail - Cyclical industry
Industry Median: 13.89
vs OSTO:BHG: 7.34
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
BHG Group AB's PE Ratio (TTM) for today is calculated as:
BHG Group AB's share price for today is kr19.07.
BHG Group AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr0.490.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
BHG Group AB EV-to-FCF Related Terms
BHG Group AB EV-to-FCF Historical Data
* Premium members only.
The historical data trend for BHG Group AB's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, BHG Group AB's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BHG Group AB EV-to-FCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, BHG Group AB's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where BHG Group AB's EV-to-FCF falls into.
BHG Group AB's current Enterprise Value is kr5,218 Mil.
BHG Group AB's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr711 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BHG Group AB (OSTO:BHG) has a EV-to-FCF of 7.34 as of Jul. 18, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on BHG Group AB and its competitors. This is 29% below median its historical median of 10.41. According to the industry distribution chart, BHG Group AB ranks #247 out of 772 companies in the Retail - Cyclical industry, placing it in the top 32%.
Is BHG Group AB's EV-to-FCF too high?
BHG Group AB's current EV-to-FCF of 7.34 is 29% below median its 10-year median of 10.41. The Retail - Cyclical industry median EV-to-FCF is 13.89. BHG Group AB's value of 7.34 is 47.2% below this industry median. Based on the distribution chart, BHG Group AB ranks #247 out of 772 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, BHG Group AB has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does BHG Group AB's EV-to-FCF compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, BHG Group AB ranks #247 out of 772 companies for EV-to-FCF. This puts BHG Group AB in the upper half of its industry. The industry median EV-to-FCF is 13.89. BHG Group AB's value of 7.34 is 47.2% below this benchmark. While the company's 10-year median is 10.41 vs. the industry median of 13.89, BHG Group AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Retail - Cyclical company?
The median EV-to-FCF among Retail - Cyclical companies is 13.89, based on 772 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BHG Group AB's current EV-to-FCF of 7.34 is 47.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on BHG Group AB and its competitors. For the Retail - Cyclical industry, the median EV-to-FCF is 13.89 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BHG Group AB's current EV-to-FCF is 7.34, which is 29% below median its own 10-year median of 10.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BHG Group AB stock overvalued right now?
Based on GuruFocus' analysis, BHG Group AB (OSTO:BHG) is currently considered Modestly Undervalued. The stock's GF Value™ is kr21.34, compared to a current price of kr19.07 — trading 10.6% below its estimated fair value. The current EV-to-FCF is 7.34, which is 29% below median its 10-year median of 10.41 and 47.2% below the Retail - Cyclical industry median of 13.89. BHG Group AB's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For BHG Group AB (OSTO:BHG), the current EV-to-FCF is 7.34 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BHG Group AB (OSTO:BHG) Overvalued in 2026?
Based on GuruFocus' analysis, BHG Group AB stock appears to be undervalued.
The current stock price of kr19.07 is trading 10.6% below its estimated GF Value™ of kr21.34.
GuruFocus considers BHG Group AB to be Modestly Undervalued.
Key valuation signals for OSTO:BHG:
EV-to-FCF: 7.34 (29% below median its 10-year median of 10.41)
GF Value™: kr21.34 vs. price of kr19.07 (10.6% below fair value)
Industry Position: 47.2% below the Retail - Cyclical median (#247 of 772)
No single metric tells the full story. See the OSTO:BHG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.
74GF Score
Get the complete analysis for OSTO:BHG
EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
OSTO:BHG has been successfully added to your 
