The Standard Group (NAI:SGL) FCF Margin %: 23.98% (As of Jun. 2025) — 676% Above Median


NAI:SGL The Standard Group PLC NAI:SGL
42 GF Score
Price KES5.98
GF Value KES3.43
Valuation Significantly Overvalued
! 7 Warning Signs
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What is The Standard Group FCF Margin %?

The Standard Group NAI:SGL -7.43% 42 FCF Margin % is 23.98% as of Jun. 2025, which is 676% above its 10-year median of 3.09. GuruFocus rates NAI:SGL with a GF Score™ of 42/100 and a GF Value™ of KES3.43 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 1,006 Media - Diversified companies, The Standard Group ranks better than 79.03% on this metric.

FCF Margin % is calculated as Free Cash Flow divided by its Revenue. The Standard Group's Free Cash Flow for the six months ended in Jun. 2025 was KES189 Mil. The Standard Group's Revenue for the six months ended in Jun. 2025 was KES789 Mil. Therefore, The Standard Group's FCF Margin % for the quarter that ended in Jun. 2025 was 23.98%.

As of today, The Standard Group's current FCF Yield % is 38.71%.

The historical rank and industry rank for The Standard Group's FCF Margin % or its related term are showing as below:

NAI:SGL' s FCF Margin % Range Over the Past 10 Years
Min: -12.86   Med: 3.09   Max: 16.91
Current: 11.95


During the past 13 years, the highest FCF Margin % of The Standard Group was 16.91%. The lowest was -12.86%. And the median was 3.09%.

NAI:SGL's FCF Margin % is ranked better than
79.03% of 1006 companies
in the Media - Diversified industry
Industry Median: 2.19 vs NAI:SGL: 11.95


The Standard Group FCF Margin % Related Terms


The Standard Group FCF Margin % Historical Data

* Premium members only.

The historical data trend for The Standard Group's FCF Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Standard Group FCF Margin % Chart

The Standard Group Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
FCF Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -1.50 0.23 16.01 16.91 6.97

The Standard Group Semi-Annual Data
Dec14 Dec15 Jun16 Dec16 Jun17 Dec17 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25
FCF Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.52 30.84 13.44 0.00 23.98

NAI:SGL vs NYT, WLY: FCF Margin % Comparison

For the Publishing subindustry, The Standard Group's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Standard Group FCF Margin % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Standard Group's FCF Margin % distribution charts can be found below:

* The bar in red indicates where The Standard Group's FCF Margin % falls into.


NAI:SGL
42GF Score
The Standard Group PLC NAI:SGL
FCF Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Standard Group FCF Margin % Calculation

FCF margin is the ratio of Free Cash Flow divided by net sales or Revenue, usually presented in percent.

The Standard Group's FCF Margin for the fiscal year that ended in Dec. 2024 is calculated as

FCF Margin=Free Cash Flow (A: Dec. 2024 )/Revenue (A: Dec. 2024 )
=128.435/1843.206
=6.97 %

The Standard Group's FCF Margin for the quarter that ended in Jun. 2025 is calculated as

FCF Margin=Free Cash Flow (Q: Jun. 2025 )/Revenue (Q: Jun. 2025 )
=189.206/789.151
=23.98 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about FCF Margin % →
What does a FCF Margin % of 23.98% mean?
The Standard Group (NAI:SGL) has a FCF Margin % of 23.98% as of Jun. 2025. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Standard Group and its competitors. This is 676% above median its historical median of 3.09. According to the industry distribution chart, The Standard Group ranks #211 out of 1006 companies in the Media - Diversified industry, placing it in the top 21%.
Is The Standard Group's FCF Margin % too high?
The Standard Group's current FCF Margin % of 23.98% is 676% above median its 10-year median of 3.09. The Media - Diversified industry median FCF Margin % is 2.19. The Standard Group's value of 23.98% is 995% above this industry median. Based on the distribution chart, The Standard Group ranks #211 out of 1006 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The Standard Group has a GF Score™ of 42/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Standard Group's FCF Margin % compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, The Standard Group ranks #211 out of 1006 companies for FCF Margin %. This places The Standard Group in the top 21% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 2.19. The Standard Group's value of 23.98% is 995% above this benchmark. While the company's 10-year median is 3.09 vs. the industry median of 2.19, The Standard Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Media - Diversified company?
The median FCF Margin % among Media - Diversified companies is 2.19, based on 1,006 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Standard Group's current FCF Margin % of 23.98% is 995% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Standard Group and its competitors. For the Media - Diversified industry, the median FCF Margin % is 2.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Standard Group's current FCF Margin % is 23.98%, which is 676% above median its own 10-year median of 3.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Standard Group stock overvalued right now?
Based on GuruFocus' analysis, The Standard Group (NAI:SGL) is currently considered Significantly Overvalued. The stock's GF Value™ is KES3.43, compared to a current price of KES5.98 — trading 74.3% above its estimated fair value. The current FCF Margin % is 23.98%, which is 676% above median its 10-year median of 3.09 and 995% above the Media - Diversified industry median of 2.19. The Standard Group's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For The Standard Group (NAI:SGL), the current FCF Margin % is 23.98% as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Standard Group (NAI:SGL) Overvalued in 2026?

Based on GuruFocus' analysis, The Standard Group stock appears to be overvalued. The current stock price of KES5.98 is trading 74.3% above its estimated GF Value™ of KES3.43. GuruFocus considers The Standard Group to be Significantly Overvalued.

Key valuation signals for NAI:SGL:

  • FCF Margin %: 23.98% (676% above median its 10-year median of 3.09)
  • GF Value™: KES3.43 vs. price of KES5.98 (74.3% above fair value)
  • GF Score™: 42/100 with 7 warning signs
  • Industry Position: 995% above the Media - Diversified median (#211 of 1006)

No single metric tells the full story. See the NAI:SGL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Standard Group Business Description

Address Mombasa Road, P.O. Box 30080, The Standard Group Centre, Nairobi, KEN, 00100
The Standard Group PLC is a multimedia media company in Kenya. The company gathers and shares information through print, Television, Radio, and Digital Media. The company provides a wide range of media products: print titles like The Standard, The Nairobian, and The Standard Courier; radio stations including Radio Maisha, Spice FM, Vybez Radio, and Berur FM; TV channels such as KTN Home, KTN News, BTV, and KTN Farmers TV; and digital services like the E-paper, Reader Revenue, Standardmedia. co.ke, Digger Classifieds, and Value Added Services. The segments of the company are Print and Broadcast.
42GF Score

Get the complete analysis for NAI:SGL

FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

KES5.98
Price
KES3.43
GF Value