The Standard GroupNAI:SGL -7.43%42 WACC % is 17.11% as of Jul. 09, 2026, which is 71% above its 10-year median of 10.03. GuruFocus rates NAI:SGL with a GF Score™ of 42/100 and a GF Value™ of KES3.43 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 1,039 Media - Diversified companies, The Standard Group ranks worse than 94.61% on this metric.
As of today (2026-07-09), The Standard Group's weighted average cost of capital is 17.11%%. The Standard Group's ROIC % is -18.45% (calculated using TTM income statement data).
The Standard Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
For a comprehensive WACC calculation, please access the WACC Calculator.
The Standard Group (NAI:SGL) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, The Standard Group's weighted average cost of capital is 17.11%%. The Standard Group's ROIC % is -18.45% (calculated using TTM income statement data).
The Standard Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
The Standard Group WACC % Historical Data
* Premium members only.
The historical data trend for The Standard Group's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Publishing subindustry, The Standard Group's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Standard Group WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, The Standard Group's WACC % distribution charts can be found below:
* The bar in red indicates where The Standard Group's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, The Standard Group's market capitalization (E) is KES488.756 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Jun. 2025, The Standard Group's latest one-year semi-annual average Book Value of Debt (D) is KES394.651 Mil.
a) weight of equity = E / (E + D) = 488.756 / (488.756 + 394.651) = 0.5533
b) weight of debt = D / (E + D) = 394.651 / (488.756 + 394.651) = 0.4467
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.533%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. The Standard Group's beta cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.533% + 1 * 6% = 10.533%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Jun. 2025, The Standard Group's interest expense (positive number) was KES99.715 Mil. Its total Book Value of Debt (D) is KES394.651 Mil.
Cost of Debt = 99.715 / 394.651 = 25.2666%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 88.559 / -1032.615 = -8.58%, which is less than 0%. Therefore it's set to 0%.
The Standard Group's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.5533
*
10.533%
+
0.4467
*
25.2666%
*
(1 - 0%)
=
17.11%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Standard Group (NAI:SGL) has a WACC % of 17.11% as of Jul. 09, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on The Standard Group and its competitors. This is 71% above median its historical median of 10.03. Over the past decade, The Standard Group's WACC % has ranged from 5.43 to 18.12. According to the industry distribution chart, The Standard Group ranks #983 out of 1039 companies in the Media - Diversified industry, placing it in the top 94.6%.
Is The Standard Group's WACC % too high?
The Standard Group's current WACC % of 17.11% is 71% above median its 10-year median of 10.03. Over the past 10 years, this metric has ranged from a low of 5.43 to a high of 18.12. The Media - Diversified industry median WACC % is 7.37. The Standard Group's value of 17.11% is 132.2% above this industry median. Based on the distribution chart, The Standard Group ranks #983 out of 1039 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, The Standard Group has a GF Score™ of 42/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Standard Group's WACC % compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, The Standard Group ranks #983 out of 1039 companies for WACC %. This places The Standard Group in the lower half of its industry. The industry median WACC % is 7.37. The Standard Group's value of 17.11% is 132.2% above this benchmark. Historically, The Standard Group's own WACC % has ranged from 5.43 to 18.12 over the past decade. While the company's 10-year median is 10.03 vs. the industry median of 7.37, The Standard Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.37, based on 1,039 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Standard Group's current WACC % of 17.11% is 132.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on The Standard Group and its competitors. For the Media - Diversified industry, the median WACC % is 7.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Standard Group's current WACC % is 17.11%, which is 71% above median its own 10-year median of 10.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Standard Group stock overvalued right now?
Based on GuruFocus' analysis, The Standard Group (NAI:SGL) is currently considered Significantly Overvalued. The stock's GF Value™ is KES3.43, compared to a current price of KES5.98 — trading 74.3% above its estimated fair value. The current WACC % is 17.11%, which is 71% above median its 10-year median of 10.03 and 132.2% above the Media - Diversified industry median of 7.37. The Standard Group's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For The Standard Group (NAI:SGL), the current WACC % is 17.11% as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Standard Group (NAI:SGL) Overvalued in 2026?
Based on GuruFocus' analysis, The Standard Group stock appears to be overvalued.
The current stock price of KES5.98 is trading 74.3% above its estimated GF Value™ of KES3.43.
GuruFocus considers The Standard Group to be Significantly Overvalued.
Key valuation signals for NAI:SGL:
WACC %: 17.11% (71% above median its 10-year median of 10.03)
GF Value™: KES3.43 vs. price of KES5.98 (74.3% above fair value)
Industry Position: 132.2% above the Media - Diversified median (#983 of 1039)
No single metric tells the full story. See the NAI:SGL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Standard Group PLC is a multimedia media company in Kenya. The company gathers and shares information through print, Television, Radio, and Digital Media. The company provides a wide range of media products: print titles like The Standard, The Nairobian, and The Standard Courier; radio stations including Radio Maisha, Spice FM, Vybez Radio, and Berur FM; TV channels such as KTN Home, KTN News, BTV, and KTN Farmers TV; and digital services like the E-paper, Reader Revenue, Standardmedia. co.ke, Digger Classifieds, and Value Added Services. The segments of the company are Print and Broadcast.
42GF Score
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