Williams-SonomaSTU:WM1 -0.15%88 FCF Margin % is 5.46% as of Apr. 2026, which is 49% below its 10-year median of 10.79. GuruFocus rates STU:WM1 with a GF Score™ of 88/100 and a GF Value™ of €145.37 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,125 Retail - Cyclical companies, Williams-Sonoma ranks better than 84.09% on this metric.
The historical rank and industry rank for Williams-Sonoma's FCF Margin % or its related term are showing as below:
STU:WM1'
s FCF Margin % Range Over the Past 10 Years
Min: 5.86 Med: 10.79 Max: 19.25
Current: 13.86
During the past 13 years, the highest FCF Margin % of Williams-Sonoma was 19.25%. The lowest was 5.86%. And the median was 10.79%.
STU:WM1's FCF Margin % is ranked better than 84.09% of 1125
companies
in the Retail - Cyclical industry
Industry Median: 3.02
vs STU:WM1: 13.86
Williams-Sonoma FCF Margin % Related Terms
Williams-Sonoma FCF Margin % Historical Data
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The historical data trend for Williams-Sonoma's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:WM1 vs ULTA, DKS, CASY: FCF Margin % Comparison
For the Specialty Retail subindustry, Williams-Sonoma's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Williams-Sonoma FCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Williams-Sonoma's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Williams-Sonoma's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Williams-Sonoma (STU:WM1) has a FCF Margin % of 5.46% as of Apr. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Williams-Sonoma and its competitors. This is 49% below median its historical median of 10.79. Over the past decade, Williams-Sonoma's FCF Margin % has ranged from 5.86 to 19.25. According to the industry distribution chart, Williams-Sonoma ranks #179 out of 1125 companies in the Retail - Cyclical industry, placing it in the top 15.9%.
Is Williams-Sonoma's FCF Margin % too high?
Williams-Sonoma's current FCF Margin % of 5.46% is 49% below median its 10-year median of 10.79. Over the past 10 years, this metric has ranged from a low of 5.86 to a high of 19.25. The Retail - Cyclical industry median FCF Margin % is 3.02. Williams-Sonoma's value of 5.46% is 80.8% above this industry median. Based on the distribution chart, Williams-Sonoma ranks #179 out of 1125 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Williams-Sonoma has a GF Score™ of 88/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Williams-Sonoma's FCF Margin % compare to ULTA and DKS?
According to the Retail - Cyclical industry distribution chart, Williams-Sonoma ranks #179 out of 1125 companies for FCF Margin %. This places Williams-Sonoma in the top 16% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 3.02. Williams-Sonoma's value of 5.46% is 80.8% above this benchmark. Historically, Williams-Sonoma's own FCF Margin % has ranged from 5.86 to 19.25 over the past decade. While the company's 10-year median is 10.79 vs. the industry median of 3.02, Williams-Sonoma has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Retail - Cyclical company?
The median FCF Margin % among Retail - Cyclical companies is 3.02, based on 1,125 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Williams-Sonoma's current FCF Margin % of 5.46% is 80.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Williams-Sonoma and its competitors. For the Retail - Cyclical industry, the median FCF Margin % is 3.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Williams-Sonoma's current FCF Margin % is 5.46%, which is 49% below median its own 10-year median of 10.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Williams-Sonoma stock overvalued right now?
Based on GuruFocus' analysis, Williams-Sonoma (STU:WM1) is currently considered Significantly Overvalued. The stock's GF Value™ is €145.37, compared to a current price of €198.65 — trading 36.7% above its estimated fair value. The current FCF Margin % is 5.46%, which is 49% below median its 10-year median of 10.79 and 80.8% above the Retail - Cyclical industry median of 3.02. Williams-Sonoma's overall GF Score™ is 88/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Williams-Sonoma (STU:WM1), the current FCF Margin % is 5.46% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Williams-Sonoma (STU:WM1) Overvalued in 2026?
Based on GuruFocus' analysis, Williams-Sonoma stock appears to be overvalued.
The current stock price of €198.65 is trading 36.7% above its estimated GF Value™ of €145.37.
GuruFocus considers Williams-Sonoma to be Significantly Overvalued.
Key valuation signals for STU:WM1:
FCF Margin %: 5.46% (49% below median its 10-year median of 10.79)
GF Value™: €145.37 vs. price of €198.65 (36.7% above fair value)
Industry Position: 80.8% above the Retail - Cyclical median (#179 of 1125)
No single metric tells the full story. See the STU:WM1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (116) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (43) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
88GF Score
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