Williams-SonomaSTU:WM1 -0.15%88 Dividend Yield % is 1.18% as of Jun. 25, 2026, which is 49% below its 10-year median of 2.31. GuruFocus rates STU:WM1 with a GF Score™ of 88/100 and a GF Value™ of €145.37 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 578 Retail - Cyclical companies, Williams-Sonoma ranks worse than 81.83% on this metric.
As of today (2026-06-25), the Trailing Annual Dividend Yield of Williams-Sonoma is 1.18%.
Warning Sign:
Williams-Sonoma Inc stock Dividend Yield % is close to 1-year low.
The historical rank and industry rank for Williams-Sonoma's Dividend Yield % or its related term are showing as below:
STU:WM1'
s Dividend Yield % Range Over the Past 10 Years
Min: 1.01 Med: 2.31 Max: 5.28
Current: 1.18
During the past 13 years, the highest Dividend Yield of Williams-Sonoma was 5.28%. The lowest was 1.01%. And the median was 2.31%.
STU:WM1's Dividend Yield % is ranked worse than 81.83% of 578
companies
in the Retail - Cyclical industry
Industry Median: 2.7
vs STU:WM1: 1.18
During the past 12 months, Williams-Sonoma's average Dividends Per Share Growth Rate was 15.60% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 19.20% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 20.80% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was 14.80% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Williams-Sonoma was 28.80% per year. The lowest was 5.70% per year. And the median was 15.00% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
The historical data trend for Williams-Sonoma's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:WM1 vs ULTA, DKS, CASY: Dividend Yield % Comparison
For the Specialty Retail subindustry, Williams-Sonoma's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Williams-Sonoma Dividend Yield % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Williams-Sonoma's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Williams-Sonoma's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Williams-Sonoma Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
USD 0.760000
2026-04-17
2026-04-17
2026-05-22
Cash Dividend
quarterly
USD:EUR 0.855000
USD 0.660000
2026-01-16
2026-01-16
2026-02-20
Cash Dividend
quarterly
USD:EUR 0.851000
USD 0.660000
2025-10-17
2025-10-17
2025-11-21
Cash Dividend
quarterly
USD:EUR 0.859000
USD 0.660000
2025-07-18
2025-07-18
2025-08-22
Cash Dividend
quarterly
USD:EUR 0.857000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Williams-Sonoma's Trailing Annual Dividend Yield (%) for Today is calculated as
Williams-Sonoma's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
2.5992
/
198.65
=
1.31 %
Current Share Price is €198.65. Williams-Sonoma's Dividends per Share for the forward twelve months is calculated as €0.6498 * 4 = €2.5992.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Williams-Sonoma (STU:WM1) has a Dividend Yield % of 1.18% as of Jun. 25, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Williams-Sonoma and its competitors. This is 49% below median its historical median of 2.31. Over the past decade, Williams-Sonoma's Dividend Yield % has ranged from 1.01 to 5.28. According to the industry distribution chart, Williams-Sonoma ranks #473 out of 578 companies in the Retail - Cyclical industry, placing it in the top 81.8%.
Is Williams-Sonoma's Dividend Yield % too high?
Williams-Sonoma's current Dividend Yield % of 1.18% is 49% below median its 10-year median of 2.31. Over the past 10 years, this metric has ranged from a low of 1.01 to a high of 5.28. The Retail - Cyclical industry median Dividend Yield % is 2.70. Williams-Sonoma's value of 1.18% is 56.3% below this industry median. Based on the distribution chart, Williams-Sonoma ranks #473 out of 578 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Williams-Sonoma has a GF Score™ of 88/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Williams-Sonoma's Dividend Yield % compare to ULTA and DKS?
According to the Retail - Cyclical industry distribution chart, Williams-Sonoma ranks #473 out of 578 companies for Dividend Yield %. This places Williams-Sonoma in the lower half of its industry. The industry median Dividend Yield % is 2.70. Williams-Sonoma's value of 1.18% is 56.3% below this benchmark. Historically, Williams-Sonoma's own Dividend Yield % has ranged from 1.01 to 5.28 over the past decade. While the company's 10-year median is 2.31 vs. the industry median of 2.70, Williams-Sonoma has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Retail - Cyclical company?
The median Dividend Yield % among Retail - Cyclical companies is 2.70, based on 578 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Williams-Sonoma's current Dividend Yield % of 1.18% is 56.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Williams-Sonoma and its competitors. For the Retail - Cyclical industry, the median Dividend Yield % is 2.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Williams-Sonoma's current Dividend Yield % is 1.18%, which is 49% below median its own 10-year median of 2.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Williams-Sonoma stock overvalued right now?
Based on GuruFocus' analysis, Williams-Sonoma (STU:WM1) is currently considered Significantly Overvalued. The stock's GF Value™ is €145.37, compared to a current price of €198.65 — trading 36.7% above its estimated fair value. The current Dividend Yield % is 1.18%, which is 49% below median its 10-year median of 2.31 and 56.3% below the Retail - Cyclical industry median of 2.70. Williams-Sonoma's overall GF Score™ is 88/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Williams-Sonoma (STU:WM1), the current Dividend Yield % is 1.18% as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Williams-Sonoma (STU:WM1) Overvalued in 2026?
Based on GuruFocus' analysis, Williams-Sonoma stock appears to be overvalued.
The current stock price of €198.65 is trading 36.7% above its estimated GF Value™ of €145.37.
GuruFocus considers Williams-Sonoma to be Significantly Overvalued.
Key valuation signals for STU:WM1:
Dividend Yield %: 1.18% (49% below median its 10-year median of 2.31)
GF Value™: €145.37 vs. price of €198.65 (36.7% above fair value)
Industry Position: 56.3% below the Retail - Cyclical median (#473 of 578)
No single metric tells the full story. See the STU:WM1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (116) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (43) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
88GF Score
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